The 5 Biggest Mistakes Almost All Web Designers Make

Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent?

Here's why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings...

What may look GREAT to one visitor, may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (not to mention the loading times can cause your visitor to close your site, never to return again.)

Huge Mistake #2: The "Internet Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, "...well, I don't want to leave anyone out. If they come to my site, I want to make sure I have what they're looking for..." -- This way of thinking could not be further from the truth.

Here's why: There's an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time...

"When you give your prospects too many choices, they become confused and aren't sure what to do next. Confused people never buy anything."

Huge Mistake #3: Optimizing Your Sales Site for the Search Engines -- You'll see this taught in nearly every "internet marketing" course, manual or eBook out there... "You must optimize every page of your website for the search engines!" -- In fact, this false teaching is accepted as 'gospel truth' so often, that most web designers will offer to do this for you at no, or little extra cost...

What they DON'T understand is that certain words and phrases must be either re-worded (to make it "keyword rich") or taken out completely, just to be looked upon highly by the mighty search engines -- and this could KILL your sales, literally overnight.

Here's why: When you or a hired web designer optimize your SALES page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you're going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic -- but what good is all the traffic in the world, if your visitors arrive at your website and aren't compelled enough to read why they should order your product?

For years, it has been taught that you should always try to find a "balance" of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services...

WRONG AGAIN! -- The truth is that you should NEVER optimize your sales page for the Search Engines. Instead, you should create tiny "entry pages" for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (we can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines - without ever *touching* your sales site!)

Huge Mistake #4: Having a "Graphics-Based" Website -- Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service... But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your sales message?

After all, your sales message (or "web copy") is THE #1 most important factor in a website that makes money. If your visitors are paying more attention to your "professional graphics" than your sales message... you've just lost another sale.

Here's why: You've got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or LEAVE. If you've got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.

That's a "customer-killer" in and of itself - however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.

Huge Mistake #5: Designing a Website with ZERO Marketing Experience -- Most web designers have no idea how to make money on the internet, with anything other than their design services. It's not their fault - they simply have no or very little marketing and sales experience. After all, they're just website designers...

However, having your website designed by someone with ZERO internet marketing experience is like buying a street-car without an engine... it won't go anywhere, and it'll just waste your time and money!

About The Author

Jason Mangrum is CEO of ImmWebDesign.com, a Joint Venture specialist, contributing author to such #1 bestsellers as "The E-Code", "Desperate for Money", "30 Days to Internet Marketing Success", author of "The Path of Manifestation" and creator of the "Instant Marketing Miracle - Automated Joint Venture Software." He has also been a featured speaker at prestigous events such as Marc Goldman's "Joint Venture Summit of the Century" and the world-famous "Spiritual Marketing Super Summit."

In The News:


Top Stories - Google News
Updated : Sun, 14 Mar 2010 16:17:39 GMT+00:00

Protesters surge into Bangkok, demand new election - The Associated Press

Sydney Morning Herald

Protesters surge into Bangkok, demand new election
The Associated Press
BANGKOK — Tens of thousands of red-shirted protesters rallied in Thailand's capital Sunday to press their demand that the government dissolve Parliament or face massive demonstrations at key sites in the city. The protesters — many from the ...
Tens of thousands of Thai opposition supporters have rallied in Bangkok to ...BBC News
Analysis: who will blink first in Bangkok?Times Online
Thailand protesters want government dissolvedChristian Science Monitor
Washington Post -Wall Street Journal -ABC Online
all 1,763 news articles »

Publ.Date : Sun, 14 Mar 2010 16:00:31 GMT+00:00

Obama aide condemns 'destructive' Israeli homes plan - BBC News

ABC News

Obama aide condemns 'destructive' Israeli homes plan
BBC News
Israel's announcement of plans to build 1600 homes for Jews in East Jerusalem was "destructive" to peace efforts, a top aide to Barack Obama says. David Axelrod said the move, which overshadowed a visit to Israel by US Vice-President Joe Biden, ...
Israel Seeks to Ease Settlement Dispute with USVoice of America
Axelrod: Israeli move 'insulting'Jerusalem Post
Israeli prime minister calls settlement dispute with US regrettable, hurtfulWashington Post
The Associated Press -FOXNews -AFP
all 3,577 news articles »

Publ.Date : Sun, 14 Mar 2010 15:53:33 GMT+00:00

HBO's 'The Pacific' is real deal for veterans of World War II - New York Daily News

Times Online

HBO's 'The Pacific' is real deal for veterans of World War II
New York Daily News
I have just seen Part 1 of "The Pacific," airing Sunday on HBO, and the words you see here will illustrate true feelings - nothing embroidered - just the raw, unpolished reaction, tinged with a little Marine Corps lingo. You might wonder if this first ...
TV Review: Everyone Should Watch Masterful 'The Pacific'HollywoodChicago.com
'The Pacific,' book spotlight Lancaster veteran's hellish battle storyDallas Morning News
The Pacific, a reviewNews & Observer
Philadelphia Inquirer -Honolulu Star-Bulletin -Christian Science Monitor
all 719 news articles »

Publ.Date : Sun, 14 Mar 2010 08:35:29 GMT+00:00

American Linked to Terror Plot Brainwashed 6-Year-Old Son, Family Says - FOXNews

Times Online

American Linked to Terror Plot Brainwashed 6-Year-Old Son, Family Says
FOXNews
The 6-year-old son of a Colorado nursing student who ran off to Europe to join a terrorist murder cell was brainwashed into a hate-filled Islamic fundamentalist zombie, his family said Saturday, The New York Post reported. "He said that Christians will ...
Mom: Paulin-Ramirez Drifted AwayWall Street Journal
American Held in Ireland, No 'Jihad Jamie,' Is ReleasedABC News
2nd U.S. woman tied to alleged plot to kill cartoonistCNN
Los Angeles Times -Reuters -New York Times
all 983 news articles »

Publ.Date : Sun, 14 Mar 2010 12:04:08 GMT+00:00

A week on, Iraq PM pulls ahead in tight race - Reuters

Telegraph.co.uk

A week on, Iraq PM pulls ahead in tight race
Reuters
Iraqi's Prime Minister Nuri al-Maliki casts his vote inside a polling station at the green zone in Baghdad March 7, 2010. BAGHDAD (Reuters) - Prime Minister Nuri al-Maliki edged ahead on Sunday in early results of an election Iraqis hoped would end ...
Iraq PM Nouri Maliki extends poll lead in BasraBBC News
Iraq PM takes poll lead in key provinceAFP
Prime minister's alliance leading after Iraq electionCNN International
The Associated Press -BusinessWeek -New York Times
all 2,158 news articles »

Publ.Date : Sun, 14 Mar 2010 15:38:06 GMT+00:00

Wen Rebuffs Yuan Calls, Is 'Worried' About Dollar - BusinessWeek

Reuters

Wen Rebuffs Yuan Calls, Is 'Worried' About Dollar
BusinessWeek
(Adds comment from Lu Ting in fifth paragraph, Wen comments on global economy, domestic politics starting in seventh paragraph.) March 14 (Bloomberg) -- Chinese Premier Wen Jiabao rebuffed calls for the yuan to appreciate and sought assurances that the ...
China's Wen rebuts claims yuan is undervaluedMarketWatch
Chinese premier has tough words for USLos Angeles Times
China PM defends assertive trade, foreign policyThe Associated Press
New York Times -The Guardian -Wall Street Journal
all 2,080 news articles »

Publ.Date : Sun, 14 Mar 2010 08:42:12 GMT+00:00

Obama promise: Brighter education futures for kids - Washington Post

CBS News

Obama promise: Brighter education futures for kids
Washington Post
President Barack Obama speaks at the Export-Import Bank's Annual Conference in Washington, Thursday, March 11, 2010. Obama's intense juggling of domestic issues reflects all the realities he faces: a vast agenda, a smaller window for results this year ...
President Obama changing 'No Child Left Behind'New York Daily News
Obama Calls for Sweeping Change in Education LawNew York Times
Duncan wants 3 ratings for schools in education overhaulUSA Today
Los Angeles Times -The Associated Press
all 976 news articles »

Publ.Date : Sun, 14 Mar 2010 09:50:16 GMT+00:00

Datafeeds For Blogs
Amazon Associate Store

Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others... Read More

Email Addresses in Web Pages

You want to give your site's visitors a way to... Read More

I Want To Be A Freelancer

So you have decided that you want to do freelance... Read More

5 Tips To Supercharge Your Website Sales Copy

The art of turning website visitors into paying customers depends... Read More

You Dont Know Which One

I still remember it very clear ... It was almost... Read More

Why Your Brick-and-Mortar Biz Needs A Website

The internet has taken over our lives with a vengeance,... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

If you are looking for creating your online presence you... Read More

Having a Domain Name And Web Site Gives Your Business The Key To The Door

Just like all things in life, the ways to run... Read More

Allocating Your Web Site?s Budget Properly

I had a client say something to me the other... Read More

Live Support from Your Website? Can You Do It for Free?

I'm a freelance programmer and somehow I managed to get... Read More

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.Building a website can be... Read More

Website Strategy!

A website lets you put your products in front of... Read More

Selling Your Site: Outsource or Homemade?

To the starting internet entrepreneur, there is nothing more discouraging... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More

Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

How to Listen on the Web

When building a relationship, listening is more important than talking.A... Read More

The Number 1 Reason Most Websites Fail

Failure, just like success, is measured differently by each and... Read More

Preventing Repeat Form Submission Using PHP Sessions

We've all seen those messages on some websites warning not... Read More

Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites!

1. Many people are not getting good or complete advice.... Read More

Web Coach Tip: What You Should Know About DIY Web Sites

Recently, a friend asked "What's the deal with those DIY... Read More

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before:If I... Read More

Website Imperatives and Solutions

When you take a look at the most visited sites... Read More

Abandonment - Why Visitors Don?t Turn Into Customers

Every good Internet business understands the value of conversions versus... Read More

Creating Websites that Cater to Exam Preparations

One of the things that Internet excels is disseminating information... Read More