Running An Effective Website

Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis.

1. Maintain and Optimize Your Site.

Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, such as browser compatibility, load time performance, dead links, link popularity, spelling check, HTML, design and directory registration readiness. You have to make sure your site is optimized in all areas mentioned.

2. Attract your visitors.

Nobody can resist a free offer. You have to reward your visitors with loads of free stuff. Giving something for free creates the demand for them. You also need to update your web site regularly, add fresh content, update time-sensitive information, and offer good deals/discounts/promos/special offers to give your visitors a valid reason to return to your site.

3. Track your visitors.

An effective web site contains a functional counter that can tell how many visitors are coming, where are they coming from, and which website(s) referred it. With this information on hand, you can identify which marketing campaigns, banner ads and page content to display on your web site.

4. Understand your customers.

If you identify and understand your visitor's demographics, you'll be able to understand what types of people are interested in your site. You can then identify potential new visitors, and target your promotions to those segments for best return on investment.

5. Communicate with your customers.

Keep in touch with your visitors by setting up an e-mail mailing list. E-mail is the most cost-effective way of announcing news, promotions, product releases or tips to your visitors.

Additionally, the more you establish your rapport with your visitors, the more useful you can make your site to your existing visitors.

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Top Stories - Google News Updated : Wed, 10 Mar 2010 13:22:15 GMT+00:00 Senate to pass jobless aid, business tax breaks - The Associated Press Reuters Senate to pass jobless aid, business tax breaks The Associated Press WASHINGTON — Legislation blending help for the jobless with popular tax breaks for businesses and individuals is slated to pass the Senate Wednesday over protests from conservatives who say it adds too much to the $12.5 trillion national debt. ... Senate jobs bill moves toward final voteWashington Post Parliamentary Hurdle Could Thwart Latest Health Care Overhaul StrategyNew York Times Pelosi faces biggest test on US healthcare voteReuters Wall Street Journal -The Coloradoan -CNN all 1,471 news articles » Publ.Date : Wed, 10 Mar 2010 13:00:48 GMT+00:00 'Jihad Jane's' Arrest Raises Concern About Homegrown Terrorists - ABC News The Guardian 'Jihad Jane's' Arrest Raises Concern About Homegrown Terrorists ABC News The arrest of a suburban Pennsylvania woman, known by the alias Jihad Jane, who was allegedly plotting with Islamic radicals abroad to kill a Swedish cartoonist, has raised concerns about homegrown terrorists ... JihadJane, an American woman, faces terrorism chargesWashington Post Feds: Montco woman led Net death plot | Philadelphia Daily News | 03/10/2010Philadelphia Daily News Pennsylvania Woman Tied to Plot on CartoonistNew York Times The Guardian -Los Angeles Times -Dallas Morning News all 868 news articles » Publ.Date : Wed, 10 Mar 2010 12:27:55 GMT+00:00 Hoyer says some trying to politicize Massa case - The Associated Press New York Daily News Hoyer says some trying to politicize Massa case The Associated Press WASHINGTON — House Majority Leader Steny Hoyer is accusing "some people" of seeking to politicize the situation surrounding former Rep. Eric Massa, who resigned amid accusations of sexual harassment. The Maryland Democrat did not specify whom he was ... Massa's messBuffalo News Massa seeks to divert attention from harassment allegationsCNN Ex-Congressman Massa says groping wasn't sexualLos Angeles Times Press & Sun-Bulletin -USA Today -New York Times all 1,470 news articles » Publ.Date : Wed, 10 Mar 2010 12:32:25 GMT+00:00 Women's Bill in Lok Sabha before March 16: Govt - Times of India CBC.ca Women's Bill in Lok Sabha before March 16: Govt Times of India NEW DELHI: The government intends to push through the women's reservation bill in the Lok Sabha before the house adjourns on March 16 for a three-week break, parliamentary affairs minister PK Bansal said here on Wednesday. Setting to rest speculation ... Historic India Bill empowering women crosses the Rajya Sabha hurdleGulfNews India's Congress faces turmoil over women's billWashington Post India's upper house passes pro-women billCNN International Times Online -Hindustan Times -AFP all 3,436 news articles » Publ.Date : Wed, 10 Mar 2010 12:56:15 GMT+00:00 Lawmakers insist shower run-ins like the one Massa alleges are far from norm - Washington Post The Guardian Lawmakers insist shower run-ins like the one Massa alleges are far from norm Washington Post It's no secret that members of Congress broker deals on the treadmill or in the weight room of the House and Senate gyms. But former congressman Eric Massa's accusation that White House Chief of Staff Rahm Emanuel once berated him in ... The Limits of RahmismNew York Times Rahm Emanuel controversy: White House fights image of turmoilChristian Science Monitor Are Democrats' Desperate Health Care Measures Ripping the Party Apart?FOXNews CBS News -Leagle.com -Washington Times all 275 news articles » Publ.Date : Wed, 10 Mar 2010 01:36:35 GMT+00:00 The Israeli 'as if' settlement policy - Ha'aretz CBC.ca The Israeli 'as if' settlement policy Ha'aretz From a Palestinian perspective, it's hard to imagine better timing for US Vice President Joe Biden's visit to Ramallah on Wednesday. Palestinian Authority President Mahmoud Abbas won't have speak at great ... Middle East press unmoved by Biden visitBBC News Israel apologizes for embarrassing BidenThe Associated Press With Biden in West Bank, Settlements Cloud TalksNew York Times The Guardian -Jerusalem Post -ABC Online all 3,062 news articles » Publ.Date : Wed, 10 Mar 2010 12:33:43 GMT+00:00 Budget will be on 24 March, Darling says - BBC News Telegraph.co.uk Budget will be on 24 March, Darling says BBC News The statement will be six weeks ahead of the widely expected general election date of 6 May. Prime Minister Gordon Brown said the government had guided the economy through a "storm". The Tories say Labour cannot be trusted on the economy and the ... Gordon Brown: I have the character to lead UK to recoveryThe Guardian UK's Brown paves way for election with budget dateThe Associated Press UK PM Brown: Recovery Still Fragile, UnpredictableWall Street Journal Telegraph.co.uk -Bloomberg -Reuters UK all 562 news articles » Publ.Date : Wed, 10 Mar 2010 10:44:13 GMT+00:00 Datafeed Software Amazon RSS Feed Generator

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