How to Create an Interest Story for the Press
What makes a good interest story?
An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something of interest to be printed. The problem is that everyone else has something of interest to say. You must make your interest story very unique and something that the readers of the media will want to read. Without a twist, you become just a common place story that will likely end up in the waste basket. So how do you make your story interesting? First you must see what the media is looking for. Each newspaper, magazine or other publication has a different slant to make their publication more saleable. You will need to gear your story to satisfy their needs. Secondly, you should also take a look at what your story is and make sure that it is a story that you can repeat quite easily. Do not make things up because you may find yourself in a position to defend or expand on the story and will not know what to say.
Lastly, the story will need to be part of how you have defined yourself and your business. It is the essence of the company with you as a part of that company. The interesting story may be a unique way you have dealt with customers to make them happy, or it may be a technology you invented to fill some unique niche. You must make your story worthy of reading and worthy of printing in the media. An interesting story can be anything from the way to present your proposals to how you aid other businesses to succeed.
An interesting story is likely to lead some people to contact you immediately, and perhaps other newspapers or publications will also want to know more. You must prepare yourself for additional articles and expansion of your story. You will also find that people on the street or at networking events will want to know more too. What a perfect opportunity to pass out your business card.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
 Google News Updated : Thu, 04 Dec 2008 14:33:47 GMT Shannon 'totally betrayed' by mother's financial motives - Independent
Independent - By Alistair Keely, PA Shannon Matthews was "totally betrayed" by her mother whose motivation for kidnapping her was purely financial, the senior investigating officer said today. Shannon's mother guilty of kidnapping daughter Shannon Matthews' mother guilty of kidnapping own daughter Publ.Date : Thu, 04 Dec 2008 13:35:19 GMT AP Top News at 8:12 am EST - The Associated Press
The Associated Press - WASHINGTON (AP) - US automakers are returning to Congress for high-stakes hearings they hope will persuade skeptical lawmakers to save their troubled industry with $34 billion in emergency aid, but a top Senate Democrat wants to hand their problem to ... All options on table as Congress reviews autos bailout Publ.Date : Thu, 04 Dec 2008 13:20:55 GMT Pakistan army vows peace amid tensions with India - AFP
AFP - ISLAMABAD (AFP) - Pakistan's military chief Thursday vowed to maintain peace and security in the region, after the Mumbai attacks heightened tensions with nuclear armed rival India. US asks India not to take steps that could worsen situation Rice tells Islamabad US expects 'robust' response to Mumbai attacks Publ.Date : Thu, 04 Dec 2008 12:31:04 GMT Bill Richardson chalks up another Cabinet job for the resume - Los Angeles Times
Los Angeles Times - A beardless Bill Richardson took one more step Wednesday toward capturing a new entry in the Guinness Book of World Records for Most US Cabinet Posts Held Without Actually Becoming President. Video: Obama taps Richardson for Commerce Lawmakers urge Obama to keep diversity vow Publ.Date : Thu, 04 Dec 2008 11:55:06 GMT "Rogue" stem cell clinics exploit hope: report - Reuters
Reuters - By Maggie Fox, Health and Science Editor WASHINGTON (Reuters) - Rogue clinics around the world may be exploiting hope and ignorance by offering unproven stem cell therapies, a group of stem cell experts said in a report released on Wednesday. Bogus Stem Cell Therapies Sold on Internet Rogue Stem-Cell Clinics Spur Need for Global Rules (Update1) Publ.Date : Thu, 04 Dec 2008 03:50:25 GMT Shanoff's Wake-Up Call: Auburn, ACC, Avery - SportingNews.com
SportingNews.com - Today's Calls: Tommy Tuberville vs. Mike Leach, ACC vs. Big Ten, Giants vs. the NFL, Dustin Pedroia vs. Sean Avery, Kevin Williams vs. Letting Tuberville go a risky move for Auburn Auburn Dismisses Tuberville and Sets Sights on Leach Publ.Date : Thu, 04 Dec 2008 13:43:23 GMT UPDATE 1-Canada PM set to ask for Parliament's suspension - Reuters
Reuters - By David Ljunggren OTTAWA, Dec 4 (Reuters) - Canadian Prime Minister Stephen Harper is expected on Thursday to take the unprecedented step of seeking the suspension of Parliament so he can avoid defeat at the hands of the opposition. No Bailout Causes Coup in Canada Conservatives Seek To Block Opposition Publ.Date : Thu, 04 Dec 2008 12:40:00 GMT Earn Money At Home |
PARLOT::Ebooks, Scripts,
Websites, and more... Right here in Europe, the very last continent to enter... Read More I bet you have not thought about it much, but... Read More Most people become lax at maintaining their professional business network... Read More Why the business card grab is not why you are... Read More Online networking has opened up some fantastic business opportunities for... Read More When I walked into Dallas's famous Y.O. Ranch Steakhouse, all... Read More Effective business promotion is more powerful than advertising. Using golf... Read More Do not destroy all your positive displacement and high energy... Read More In life, you have to successfully work with people to... Read More What is the definition of a leads exchange and how... Read More These Actions of Awesome Hospitality? will help you manifest the... Read More Breaking into conversational groups is one of the things people... Read More Hospitality relates to the Latin term philoxenia, or "the love... Read More Think health articles are boring? This one isn't, so read... Read More Do you enjoy one-on-one networking, however, the thought of walking... Read More A value-added network can be achieved through explicit actions to... Read More Because a person's name is the single context of human... Read More The Personal Touch 1There is a simple art to networking... Read More Recently, while providing an up-and-coming Virtual Assistant (VA) and small... Read More "Fear not to entertain strangers for by so doing some... Read More People wear nametags more often than you think. The majority... Read More Your nonverbal communication talks before you do. Only seven percent... Read More Bigger Better Deal. That's what everyone always hopes will come... Read More Are you in the relationship business? Of course you are.... Read More Real networking isn't about handing out business cards at a... Read More
Adsense
websites
Networking - Facts to Ponder
Small File Box With Resumes to Help Customers
Sharpen Your Business Networking Skill To Grow Your Small Business
How to Collect Business Cards
Online Business Networking: How Personal is Too Personal?
Are You Sitting With The Right Company?
The Promotion Factor: Seven Strategies to Promote Yourself and Your Business by Playing Golf
Politics, Religion, Race; Conversational No-No?s in Business
The Anatomy of a Brain Cramp; The Retainer and the Lavalava - Communication
What a Leads Exchange Group can do for You
The 4 Actions of Awesome Hospitality
Networking: Breaking into the Buzz
The 4 Attitudes of Awesome Hospitality
Mother Said - Wash Your Hands
8 Ways To Develop Confidence In New Situations
Value-Added Network
Sticky Situations: Nametag Best Practices
Communication Is A 2-Way Street (The Networking Factor)
Joining Industry Specific Organizations Has Many Benefits
You Can?t Spell Networking Without Serendipity
5 Ways to Wow People Who Wear Nametags
Why Arent You Talking to Me?
How to Get Ahead in Your Career
Are You in the Relationship Business?
Real Business Networking Doesnt Happen at Networking Events
Affordable and Reliable Web Hosting Starting at $4.49/Month
Build Your Business through Strategic Networking
Networking ? it's the latest business trend. Or is it?Actually,... Read More
How to Find Participants for a Trial Run
Why is a network meeting the best place to get... Read More
How to Gain Maximum Value from Your Networking Time
One of the best ways to get business is through... Read More
Networking in the Change Room: 5 Ways to Network Effectively While Getting Undressed
There's a time and place to network with people in... Read More
How to Get Ahead in Your Career
Bigger Better Deal. That's what everyone always hopes will come... Read More
Why Arent You Talking to Me?
Your nonverbal communication talks before you do. Only seven percent... Read More
Joining Industry Specific Organizations Has Many Benefits
Recently, while providing an up-and-coming Virtual Assistant (VA) and small... Read More
8 Ways To Develop Confidence In New Situations
Do you enjoy one-on-one networking, however, the thought of walking... Read More
Measuring Value for a Networking Group
How do you measure a group's worth to your organization?It... Read More
Networking Know How
Networking, even to a seasoned professional, can seem intimidating or... Read More
How NOT to Waste Your Time Networking
Ever wonder if networking, referral groups, and conferences are a... Read More
Community Involvement Networking
It is important for you to join at least one... Read More
Are You Sitting With The Right Company?
When I walked into Dallas's famous Y.O. Ranch Steakhouse, all... Read More
Effective Networking
The process of finding out about a job, getting interviewed,... Read More
Jump Start Your Network
Networking is often identified as a key business building activity... Read More
Acknowledging Referrals! What?s in It For You?
I grew up in a household where saying thank you... Read More
Come Home Rich - How to Get the Most out of Your Next Conference
Success in your career depends upon how well you manage... Read More
Networking - How To Do It
Networking is probably the oldest, easiest, most effective and least... Read More
When Gifts Say More
What's a gift mean? If you're like me, you probably... Read More
Ten Simple Steps to More Customers with Better Networking
Networking is a great way to meet people in a... Read More
The Quest for Passive Income
Passive Income, residuals, royalties three ways to get paid multiple... Read More
The Festive Season: Your Networking Opportunity
The festive season is a great time to sharpen and... Read More
Business Networking - Common Myths and Realities
Can we agree about the meaning of networking? I don't... Read More
Time to Hire a Professional Networker?
It used to be that people said that there was... Read More
Building Great Business Relationships
If you're in a business relationship with anyone ? a... Read More
Networking |