"If you build a better mouse trap - the world will beat a path to your door."
Do you still believe that?
Let's try another one. "Go to school; get a good job; and the company will look after you." The first statement is from Emerson - the second you may have heard from your parents. Both are no longer true. Don't blame your parents or Emerson for their dated wisdom - things change.
You still have to be good at what you do. But, in any career you choose today - you must learn 'the job' plus how to sell and market yourself.
Marketing is not selling. Marketing is everything you do - or don't do that helps you sell (or hinders you). You cannot 'not market'. Marketing is about sending messages and everything you do or don't do sends a message about you. The way you answer, or don't answer your phone sends a message. Send out a sloppy resume and that sends a message.
You can influence how others perceive you if you follow the Secrets of Power Marketing.
What you know and can do is not necessarily how others see you. What they perceive is a combination of their beliefs and your intended and unintended messages. You must be aware of all these messages and manage the perceptions.
Do you want to be seen as an expert? A good person? A thorough worker? A fun individual? An intellectual? Sensible? Analytical? Creative?
Use creative ways of sending your message. Here are some simple tips you can use. For more tips read - Secrets of Power Marketing - a refreshing guide to personal marketing for individuals who want to succeed.
Get involved in your community. Volunteer to work on a fund-raising campaign. Become a spokesperson for your club or association. The more the public sees your name the more 'they think they know you'. If they know you, they have a chance to like you and we would rather hire, promote, or recommend someone we like.
Build relationships with key decision makers. Send them a thank-you note when they did something to help you. Send a note of congratulations when they did something that deserves a compliment. Recommend a book that you think they would like. Clip and send them an article that might interest them, (maybe this one). Meet for coffee, breakfast or lunch.
Never stop marketing.
© George Torok is co-author of the national bestseller, Secrets of Power Marketing. He delivers keynote speeches and training programs to help organizations grow. For more information call 800-304-1861 or visit http://www.Torok.com to register for weekly tips.
![]() Google News Updated : Thu, 04 Dec 2008 20:34:03 GMT Sports of The Times Giants Leave Door Open to a Burress Return - New York Times
New York Times - By WILLIAM C. RHODEN On Tuesday, a day after Plaxico Burress was hit with two counts of illegal weapons possession, Jerry Reese, the Giants’ general manager, broke the news to Burress: He was finished for the season, suspended without pay and fined. Report: Pierce will testify before grand jury Pierce Reportedly to Testify to Grand Jury Publ.Date : Thu, 04 Dec 2008 19:20:44 GMT Rice satisfied with Pakistan's anti-terror stance - The Associated Press
The Associated Press - ISLAMABAD, Pakistan (AP) - Pakistan's leaders know what's at stake after the terror attack in Mumbai and have acknowledged their duty to evict terrorists and prevent future attacks, Secretary of State Condoleezza Rice said Thursday. Video: Rice in Pakistan to Push Terror Probe Protesters in Mumbai have chanted anti-Pakistan slogans Publ.Date : Thu, 04 Dec 2008 20:02:38 GMT Hutchison takes step toward run for governor - USA Today
USA Today - WASHINGTON (AP) (AP) - US Sen. Kay Bailey Hutchison took the first formal step Thursday toward a run for Texas governor, setting up what was already becoming a bruising Republican primary battle in 2010 between her and Gov. Hutchinson files to form exploratory comm. Kay Bailey Hutchison edges toward governor's run Publ.Date : Thu, 04 Dec 2008 19:06:53 GMT Zimbabwe Declares Cholera Emergency - New York Times New York Times - By BARRY BEARAK JOHANNESBURG - The Zimbabwean health minister, David Parirenyatwa, has declared the nation’s cholera outbreak a national emergency and appealed for outside help, the state-controlled Herald newspaper reported on Thursday. WHO Says Zimbabwe Cholera Estimates May Be Too Low Zimbabwe declares cholera national emergency Publ.Date : Thu, 04 Dec 2008 17:56:36 GMT Health Buzz: State Health Rankings and Other News - U.S. News & World Report
U.S. News & World Report - Vermont is the healthiest US state, while Louisiana is the least healthy, according to the 19th annual America's Health Rankings report, issued by the United Health Foundation, the American Public Health Association, and the Partnership for Prevention ... Washington Ranked Tenth Healthiest State Florida slips in health survey Publ.Date : Thu, 04 Dec 2008 16:59:46 GMT Report critical of NY education - Bizjournals.com
Bizjournals.com - New York high schools lag behind several states when it comes to educating students who go on to college. The likelihood of a New York high school freshman enrolling in college by age 19 is 44 percent, according to a new report by the Natonal Center ... New College Cry: Affordability Colleges say they're struggling to make ends meet Publ.Date : Thu, 04 Dec 2008 19:55:34 GMT Franken's campaign protests 133 mystery ballots from Minneapolis - Minneapolis Star Tribune
Minneapolis Star Tribune - only concerned with a fair vote count when it benefits his numbers. That so many voted for this ignorant fraud in my beloved home state is … read more a source of great concern to me. Coleman campaign withdraws 650 ballot challenges Franken Demands 'Immediate and Intensive' Search for 133 Lost Ballots Publ.Date : Thu, 04 Dec 2008 19:11:30 GMT Website Traffic Promotion |
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