The Tortoise and the Hare

Once upon a time in Marketing Square, there lived a tortoise and a hare....

The tortoise was slow and steadfast and persevering and all those other things that are very commendable in a turtle. He bought a PC, an internet connection and joined a referral program. Soon he realized that without advertising his program, he would not make any money. So..the tortoise went to a search engine and typed in the key-word 'marketing'. All he saw on the page were links and more links offering advertising campaigns of all types and price ranges. He chose one of them. He purchased 50,000 hits to his website from a very high ranking traffic exchange. Then he sat back and waited patiently while the prospects flocked to his webpage. He got out his pad and pencil and began to add up the commission he would make from all these visitors if they joined his program. He smiled at the results...

Each day, he checked his referral stats, and each day he wondered why no one had signed up.. after all the page had been shown to nearly 45,000 people... and his credits were running low. Perhaps he should purchase some more. This time he bought 100,000. He smiled to himself at his cleverness.

Day after day, the turtle visited his website, checked his downline and was disappointed by the stats. Then one day he looked and wow! he saw a member in his downline. He was very excited. He hurried over to the traffic exchange and bought 200,000 visitors this time...'after all', he thought, 'this is really working'.....

Meanwhile in the other corner of Marketing Square, the hare was working on his advertising campaign as well. Unlike the tortoise, he wasn't steadfast at all...he was impatient, excited, and in a hurry to get word of his program out to the masses. He began hopping around like a... well, like a rabbit.....

He hopped from the traffic exchange, over to the safelists, then on to the search engines; he even hopped around posting his ad on all the "Classifieds" pages. He sent it out to some newsletters and ezines...he called up all his friends and told them about his great program....his ad was splattered everywhere...he even plastered his banners all over his friend's website...

Then one day, he remembered to check his downline. He was shocked when he logged in, for the page was full of names and email addresses of his new members. Immediately, the hare went back to his inbox and composed an email to his massive downline. The email subject read..."How To Market This Program..."

After he taught his downline to market the program, the hare moved to a swank retirement village where he lounges around all day counting his money.

The tortoise got three more members and bought more credits from the traffic exchange.

Moral of the story? Traffic exchanges are great, but they aren't everything. The internet offers many great and different types of advertising. Learn to do it all and do it well....then share your knowledge with your downline.

© WordCrafterSmart. This article may be reprinted if done in total with the source box and links kept intact.

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Google News Updated : Sat, 30 Aug 2008 12:25:52 GMT S. Ossetia to be absorbed into Russia - United Press International BBC News S. Ossetia to be absorbed into Russia United Press International - 1 hour ago TSKHINVALI, Georgia, Aug. 30 (UPI) -- South Ossetia says it will become part of Russia and host Russian military bases under a new agreement. Video: UN does have double standards RussiaToday Kremlin announces that South Ossetia will Times Online The Associated Press - AFP - Civil Georgia - New York Times all 6,104 news articles Publ.Date : Sat, 30 Aug 2008 11:01:52 GMT Sign of the times - BBC News San Diego Union Tribune Sign of the times BBC News - 1 hour ago As Russia and the West warn of a new Cold War after the Georgian conflict, the BBC's Humphrey Hawksley in Moscow tries to imagine what it would look like. European Union to Hold Urgent Meeting on Russia Voice of America last straw" for Russia Reuters New York Times - Financial Times - Wall Street Journal - Jerusalem Post all 333 news articles Publ.Date : Sat, 30 Aug 2008 11:10:28 GMT Obama campaign buoyed by convention - Los Angeles Times ABC News Obama campaign buoyed by convention Los Angeles Times - 5 hours ago He sees an unusually strong jump in support after the carefully choreographed event in Denver. By Peter Nicholas, Los Angeles Times Staff Writer DENVER -- Amy Pearl is the sort of Democrat who made the Barack Obama campaign nervous. Look out, Palin The Hillary factor . . . Chicago Sun-Times Hillary supporters aren't bitter; they're concerned Chicago Tribune The Associated Press - CNN - Philadelphia Inquirer - New York Daily News all 8,528 news articles Publ.Date : Sat, 30 Aug 2008 07:00:48 GMT Hurricane Gustav Strengthens, Accelerates, Heads for Cuba, Gulf - Bloomberg BBC News Hurricane Gustav Strengthens, Accelerates, Heads for Cuba, Gulf Bloomberg - 1 hour ago By Patrick Donahue and Robin Stringer Aug. 30 (Bloomberg) -- Hurricane Gustav strengthened and picked up speed as it headed toward western Cuba and the US Gulf Coast cities ravaged by Katrina and Rita in 2005, after lashing the Cayman Islands with ... Video: Gustav Follows Katrina's Path CBS Some leave Gulf Coast ahead of likely evacuations The Associated Press Reuters - Minneapolis Star Tribune - New York Times - Northeast Mississippi Daily Journal all 6,069 news articles Publ.Date : Sat, 30 Aug 2008 10:40:06 GMT Comcast to Place a Cap on Internet Downloads - New York Times ABC News Comcast to Place a Cap on Internet Downloads New York Times - 3 hours ago By BRIAN STELTER Comcast, one of the country’s largest Internet providers, said this week that it would place limits on customers’ broadband usage. Comcast's Answer to ... InternetNews.com Critics Question Comcast Broadband Caps PC World CNET News - Wall Street Journal - ZDNet - InformationWeek all 386 news articles Publ.Date : Sat, 30 Aug 2008 09:08:14 GMT US Oil, Gas Producers, Pipelines Brace for Gustav (Update1) - Bloomberg ABC News US Oil, Gas Producers, Pipelines Brace for Gustav (Update1) Bloomberg - 1 hour ago By Margot Habiby Aug. 30 (Bloomberg) -- Royal Dutch Shell Plc and BP Plc plan to finish shutting oil and gas production platforms in the Gulf of Mexico and Enbridge Energy Partners LP will close pipelines as Hurricane Gustav gains strength and moves ... More volatility seen with hurricane, payrolls Reuters Airlines bounce as oil gives up early gains MarketWatch Forbes - DesMoinesRegister.com - CNNMoney.com - guardian.co.uk all 3,463 news articles Publ.Date : Sat, 30 Aug 2008 11:21:02 GMT Experts: Silver lining for ‘viable’ Mitt Romney - Boston Herald Experts: Silver lining for ‘viable’ Mitt Romney Boston Herald - 8 hours ago By Edward Mason Mitt Romney - once a top contender to be John McCain’s running mate - may have suffered a bruised ego when he was passed over for the little known Gov. It's not Pawlenty, it's Palin Worthington Daily Globe Pawlenty, after the pick, another day at fair Minneapolis Star Tribune Post-Bulletin - Washington Post - Grand Forks Herald - CNN all 2,700 news articles Publ.Date : Sat, 30 Aug 2008 04:13:29 GMT Make Money With Affiliate Data Feeds Amazon Content

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