Quality Beats Quantity Every Time

Back in the early days of developing my home based business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity).

For online marketing, it helps greatly to get your website in front of people who are actually looking for the product, service, or opportunity that you are offering. This refers to the concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer.

Be wary of "massive action" techniques in this era when many ISPs feel their hottest marketing theme is the blocking of incoming emails, which they decide their customers do not want to receive (they are the self appointed "information police").

Many of the sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put into the list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawl the Internet and harvest email addresses) the recipients.

In order to be effective in the promotion your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message on the Internet far more cheaply and quickly than you can offline, does this necessarily mean you should?

What's the point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering?

It is much more efficient and effective to first find out where your prospective customers congregate, and then target that congregation, than it is to use a shotgun approach and hope that one of your pellets will somehow find its target (you know... throw enough up against the wall and something is bound to stick). You will find that by selectively targeting your prospects before marketing to them, your conversion ratio (the proportion of your target market that takes positive action and actually purchases your product or service) will be much higher than the results you would otherwise achieve without first taking the time to target your prospects. Once again, quality wins out over quantity.

It seems that a great many webmasters have not stopped to ask themselves the all-important question...What is the purpose of my web site? For some reason, many of them seem to think that the purpose of their web site is to give away freebies. Or it could be to be a "showcase" for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy flash graphics and build a brand name.

One of the biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors.

If you're a business, the purpose of your web site is to sell a product or service. Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor. When someone visits your site, it should be clearly obvious what one action you want him or her to take.

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.

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Google News Updated : Mon, 13 Oct 2008 23:51:55 GMT Rangers Prospect Cherepanov Dies After Collapsing During Game - New York Times New York Times Rangers Prospect Cherepanov Dies After Collapsing During Game New York Times - 1 hour ago By Stu Hackel Nineteen-year-old Russian forward Alexei Cherepanov, who was a Rangers first-round draft choice in 2007 and considered one of the organization’s top prospects, died on Monday after collapsing near the end of a game between his KHL team ... Cherepanov collapses on bench during game, dies at 19 ESPN Rangers prospect dies during game in Russia The Associated Press FOXSports.com - Sports Network - Los Angeles Times - Washington Post all 202 news articles Publ.Date : Mon, 13 Oct 2008 22:37:16 GMT Palin: We can't let 'leftist groups…steal this election' - CNN Political Ticker Seattle Post Intelligencer Palin: We can't let 'leftist groups…steal this election' CNN Political Ticker - 1 hour ago “The truth is that far-left groups in this country will do anything to help the Obama-Biden Democrats win the White House and maintain their majorities in Congress,” Alaska Gov. Voter registration boom favors Obama Washington Post NC elections broad probes ACORN forms AZ Central.com WJHG-TV - Boston Herald - WJRT - ABC News all 1,325 news articles Publ.Date : Mon, 13 Oct 2008 22:39:24 GMT Romo Out For a Month - Washington Post Boston Globe Romo Out For a Month Washington Post - 5 hours ago The Dallas Cowboys will be without quarterback Tony Romo for as long as a month because of a broken finger on his throwing hand. Romo suffered a broken right pinkie on the first play of overtime of the Cowboys' loss Sunday at Arizona, according to a ... Romo sidelined with broken finger Sports Network Cowboys' Romo has broken finger, may miss 4 weeks The Associated Press FOXSports.com - Los Angeles Times - Dallas Morning News - WFAA all 692 news articles Publ.Date : Mon, 13 Oct 2008 18:10:26 GMT Britain withdraws terror detention law after defeat - AFP Telegraph.co.uk Britain withdraws terror detention law after defeat AFP - 50 minutes ago LONDON (AFP) - The British government on Monday withdrew a plan to extend the time suspected violent extremists can be held without charge after the House of Lords voted against it. House of Lords deals fatal blow to 42-day terror detention plans Times Online Ministers drop 42-day detention BBC News Xinhua - Telegraph.co.uk - Scotsman - ABC Online all 559 news articles Publ.Date : Mon, 13 Oct 2008 23:01:32 GMT Caffeine Consumption Doesn't Raise Overall Breast Cancer Risk - Washington Post Telegraph.co.uk Caffeine Consumption Doesn't Raise Overall Breast Cancer Risk Washington Post - 1 hour ago By Alan Mozes MONDAY, Oct. 13 (HealthDay News) -- Drinking coffee or consuming other caffeine-laden foods does not appear to boost breast cancer risk, new research indicates. Caffeine, Breast Cancer Link Minimal WebMD Caffeine 'can increase breast cancer risk' Telegraph.co.uk Science Daily (press release) - MedPage Today - ABC7Chicago.com - Reuters India all 63 news articles Publ.Date : Mon, 13 Oct 2008 22:00:13 GMT North Korea Reopens Yongbyon Nuclear Reactor to UN Inspectors - Bloomberg Calgary Herald North Korea Reopens Yongbyon Nuclear Reactor to UN Inspectors Bloomberg - 2 hours ago By Bill Varner Oct. 13 (Bloomberg) -- The United Nations' nuclear watchdog agency was given access today to North Korea's plutonium- producing plant at Yongbyon, a reaction to the US decision to remove the nation from its list of states sponsoring ... NKorea grants UN nuclear watchdog access to Yongbyon: IAEA AFP North Korea allows back nuclear inspectors Christian Science Monitor BBC News - Reuters - United Press International - guardian.co.uk all 3,791 news articles Publ.Date : Mon, 13 Oct 2008 21:38:19 GMT Stocks Soar on Wall Street as Markets Bounce Back from Worst Rout ... - Voice of America China Daily Stocks Soar on Wall Street as Markets Bounce Back from Worst Rout ... Voice of America - 42 minutes ago By Barry Wood The Dow Jones Industrial Average Monday registered its biggest daily point gain ever, gaining 936 points or 11 percent. Wall Street explodes, marks biggest 1-day gain Inland Empire News Dow Surges On Global Bailout Plans NPR Las Vegas Review - Journal - International Herald Tribune - The Associated Press - xchange Magazine all 2,959 news articles Publ.Date : Mon, 13 Oct 2008 23:09:50 GMT Make Data Feed Websites Amazon RSS Feed Generator

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