Finding The Right Business For You: The Right Product

Okay - you've decided to take the plunge and get involved in network marketing. One of the key criteria that you will need to evaluate is the product that you will be marketing.

First of all - and this is not as blindingly obvious as it may seem - there should definitely be a genuine product. It should be possible to become a customer without joining as an affiliate/distributor. If there is no product, or if the "product" is only available to those entering the business, then the "opportunity" might well be a pyramid scheme.

Having established that there is a genuine product, the next question you need to ask is whether or not there is likely to be a genuine demand for it. Part of that answer will be decided by the price of the product. It need not be the cheapest on the market but it should certainly offer value for money when considering the specified features in comparison with similar competing items.

The acid test is to ask yourself "Would I buy this if I weren't a distributor?". Then ask "Who else would buy this?".

Assuming that you've achieved positive answers thus far, you now need to consider some of the more practical aspects associated with your potential product. For example, how is it delivered? Ideally, you are not going to be involved in the delivery process. This is a waste of your time - and it might limit you to a geographical area or cost you money in postage that could be better spent on advertising.

There are plenty of products which can be downloaded direct from a website. Many others can be shipped by mail or courier direct from the parent company to the customer - no need for you to get involved.

Finally, in an ideal world, the product should be consumable or disposable. It should have a finite lifespan which necessitates the customer to reorder if they wish to continue to enjoy the benefits. If the reorder process is by an automatic weekly or monthly subscription then so much the better.

Think about it - most people don't enjoy selling. Even some professional sales people regard it as a necessary evil rather than as an enjoyable experience. So it makes sense that, having stepped outside your comfort zone to make a sale, you benefit from this not just once but on an ongoing basis.

This is genuine residual income - and it's very nice. If you have a suitable product, reordered on a regular basis, then you can have a good idea of what your minimum income is likely to be each month. Any extra sales that you make are a bonus and mean that your business is growing - but you have a base level to build upon.

Some genuine residual income products and services are listed below:

• Telephone calls and line rental.
• Mobile phone supply, line rental and calls.
• Electricity supply.
• Web hosting supply.
• Autoresponder supply.
• Supply of any software which is rented or leased.
• Property rental.

This is not an exhaustive list - I'm sure that you can think of a few more additions. Virtually any product or service which is supplied on a weekly or monthly lease/rental basis would qualify.

Here are the key attributes that you should consider when selecting your perfect product:

It should be disposable or consumable - providing you with residual income.

There should be a high demand for the product.

It should be easy to deliver - you don't want to see it far less touch it.

It should be competitively priced compared to similar available items.

It should be of a high quality with a low return rate.

Hamish Hayward
http://www.selfstarters.co.uk/

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Google News Updated : Sat, 06 Sep 2008 14:06:59 GMT Seinfeld ads only part of Microsoft push - United Press International Scientific American Seinfeld ads only part of Microsoft push United Press International - 1 hour ago REDMOND, Wash., Sept. 6 (UPI) -- Microsoft Corp. (NASDAQ:MSFT) says it's banking on a new US marketing campaign to fix the image problems of its Vista Windows operating system and connect with customers. Windows Vista: The OS About Nothing InformationWeek Microsoft Works to Perfect Windows Vista New York Times eFluxMedia - Macworld - CNET News - CRN all 476 news articles Publ.Date : Sat, 06 Sep 2008 13:01:13 GMT SanDisk Shares Soar on Samsung Interest - BusinessWeek Siliconrepublic.com SanDisk Shares Soar on Samsung Interest BusinessWeek - 11 hours ago by Arik Hesseldahl Battered by a year of flagging prices for flash-memory chips and by an inability to get traction in sales of digital media devices, SanDisk (SNDK) may soon get scooped up by South Korean electronics giant Samsung Group. Samsung Weighs Buying SanDisk New York Times SanDisk Shares Surge as Samsung Considers Acquisition (Update3) Bloomberg Forbes - Financial Times - San Jose Mercury News - InternetNews.com all 385 news articles Publ.Date : Sat, 06 Sep 2008 02:28:25 GMT Federal Highway Fund About to Run Out of Money - New York Times ABC News Federal Highway Fund About to Run Out of Money New York Times - 18 hours ago By DAVID STOUT WASHINGTON - An important account in the federal Highway Trust Fund will run out of money this month, which could hamper completion of road and bridge construction projects across the country, Transportation Secretary Mary E. Peters said ... Highway Trust Fund Is Nearly Out of Gas Washington Post Bush reverses course, backs road fund bailout Houston Chronicle Seattle Times - Detroit Free Press - Arizona Republic - The Oregonian - OregonLive.com all 479 news articles Publ.Date : Fri, 05 Sep 2008 20:04:00 GMT Ready, set, go! Real race gets underway - Minneapolis Star Tribune Times Online Ready, set, go! Real race gets underway Minneapolis Star Tribune - 49 minutes ago By NEWS SERVICES, Washington Post McCain has turned this election into a soap opera about Sarah Palin and her family. Is this what we need to be talking about during these … read more critical times when people are losing their jobs, their homes, ... Palin intrigues Chinese public Financial Times Annette John-Hall: Pit bull of a hockey mom leading war on diversity Philadelphia Inquirer Seattle Post Intelligencer - Telegraph.co.uk - Bloomington Pantagraph - Wall Street Journal all 785 news articles Publ.Date : Sat, 06 Sep 2008 13:17:06 GMT Machinists Go on Strike Against Boeing - New York Times BBC News Machinists Go on Strike Against Boeing New York Times - 38 minutes ago By MICHELINE MAYNARD The union that represents machinists struck the Boeing Company early Saturday, crippling its aircraft production in the United States and potentially delaying the development of an important new plane, the Dreamliner. Contract talks fail; machinists strike Boeing Co. The Associated Press Boeing machinists walk off the job as talks fail Reuters Bloomberg - Washington Post - Monsters and Critics.com - guardian.co.uk all 2,421 news articles Publ.Date : Sat, 06 Sep 2008 13:28:42 GMT 'True Blood': Undead On Arrival - Washington Post Boston Globe 'True Blood': Undead On Arrival Washington Post - 10 hours ago By Tom Shales You need a very good excuse to dig up the subject of vampires yet again, and filmmaker Alan Ball seems to have one. His "True Blood" is an audacious, outrageous, playfully grisly comic drama (or dramatic comedy) in which vampirism is ... Vampire tale deserves chance to suck us in Columbus Dispatch 'Blood' lacks that dramatic HBO bite San Diego Union Tribune E! Online - The Plain Dealer - cleveland.com - eFluxMedia - Hartford Courant all 185 news articles Publ.Date : Sat, 06 Sep 2008 03:49:55 GMT Electronic Arts spawns Spore -- which may be a benevolent god - Los Angeles Times Los Angeles Times Electronic Arts spawns Spore -- which may be a benevolent god Los Angeles Times - 7 hours ago Spore is one of the most-talked-about video games in years, and it was masterminded by Will Wright, the same game developer who was behind the blockbuster Sims franchise. Spore reviewed Total Gaming EA's 'Spore' Set For Earthwide Launch InformationWeek CRN - Macworld - Washington Post - BusinessWeek all 209 news articles Publ.Date : Sat, 06 Sep 2008 07:01:47 GMT Rss Feed Reader Web Site Traffic

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