As an independent musician and/or recording artist, if you did *NOT* earn $30,000 (or more) with your music alone last year, let's jump right in and get you started with doing so this year.
Again, bear in mind that the main necessary ingredient is "consistency" of every aspect, and on a weekly basis.
Remember! This is a worst case scenario, in regard to what you should be able to easily earn within each aspect, and you are very likely to earn much more.
The "lead generator(s)" in each aspect reflects the various resources that you will use to obtain results in these areas.
So, here is the financial mathematical layout.
[---GIG EARNINGS---]
Practically any band should be able to market and promote itself well enough to obtain, at least, one gig per week, whether the band is based in a metropolitan or rural setting, and whether it performs on a fulltime or part-time basis.
So, in our worst case scenario, let's look at getting one gig per week:
1 Gig X 1 Week @ $300 X 4 weeks = $1,200 per month
Lead Generators:
* Contacting venue managers and bookers directly
* Signing on with an area booking agent
* Placing low-cost ads in your area weekly newspapers
* Contacting area performance theaters
* Host your own gig at an area hall or theater
* Contacting high schools for performances
* Contacting college student activities offices for performances
* Low-cost college newspaper ads for possible gigs
* Low-cost college radio ads for possible gigs
* Your website calendar gig notices/tours
Note: Provide your media kit and business card to prospective clients.
[---GIG CD SALES---]
As you are already aware, most gig employers will allow you to sell your music during performances.
So, in our worst case scenario, let's look at getting sales during gigs, with a minimum of 100 people at each gig, and with 10% (10 sales) of the crowd who, after witnessing your mind-blowing spectacular performance, suddenly realize that life is not worth living, and they simply cannot go on unless they own a copy of your CD:
10 sales X $10.00 (per CD) X 4 weeks = $400 per month
Our monthly sub-total is now $1,600
Lead Generator:
* Your incredible stage performance that left them mesmerized.
* Your website for additional sales
[---TEACHING---]
Right now, in your own area, there are innumerable people who would like to learn to play your instrument, or be able to sing as half as well as you. So, why not teach them how to do so while earning a bit of income doing it as well?
So, in our worst case scenario, let's say you teach only one day each week, with only two students, at one hour each, while charging $10 per student, per lesson:
1 day X 2 students X $10.00 (per student) X 4 weeks = $80 per month
Our monthly sub-total is now $1,680
Note: If you decide to devote an entire day of the week to teaching, say 8 students/8 hours, your income increases to $80 per day/$320 per month.
You can also consider contacting area community colleges that will likely be receptive to your classes within their "Continuing Education" program, which can even pay a bit more money. And, if time allows, why not get the best of both worlds, so to speak, by teaching both independently, as well as within the college system?
Lead Generators:
* Placing low-cost ads in your area weekly newspapers
* Contacting high schools to post notices/fliers
* Low-cost college newspaper ads
* Low-cost college radio ads
* News releases to area radio and print papers
* Feature interviews on area radio and in newspapers
* Your website with your class notices
Note: Provide your credentials to student prospects in the forms of a resume and/or portfolio.
[---ONLINE SALES---]
Just a few noted sites include:
CD Baby ( http://www.cdbaby.com )
The Orchard ( http://www.theorchard.com )
Amazon.com ( http://www.amazon.com )
New Artist Direct ( http://www.newartistdirect.com )
With fairly decent online promotion, at the least, you ought to be able to realize an average of 3 sales per week from each of these sites. While all may not produce those 3 sales individually each week, some of them are likely to produce more than 3 sales, dependent upon your promotional efforts, of which should still average out to 3 sales each.
However and again, let's review a worst case scenario:
4 sites X 3 sales each X $7.00 = $84 X 4 weeks = $336
Our monthly sub-total is now $2,016
Lead Generators:
* Peripheral online sales from gig audiences
* Low-cost ads in area weekly newspapers
* Low-cost college newspaper ads
* Low-cost college radio ads
* Internet marketing and promotion on music message boards, music forums, and within discussion list signature files
* News releases to area radio and print papers
* Feature interviews on area radio and newspapers
* Your website sales
[---WEDDINGS---]
Though weddings occur within every month of the year, the biggest and most traditional month for weddings is June. And, right now, in your own area, there are quite a few being planned for this summer. Weddings are one of the most lucrative income generators for musicians, because families generally are very liberal in spending on them, and go all out, so to speak, for this special day for their daughters.
So, in our worst case scenario, let's say you can get, at least, one wedding gig per month, at $1,000 per gig (more wedding gig opportunities are likely during summer months especially):
$1,000 X 9 months = $9,000
Our monthly sub-total is now $3,016
Lead Generators:
* Caterers & Catering Services
* Placing low-cost ads in your area weekly newspapers
* Your website notices of your availability for weddings
* Providing your business card to area upscale restaurants
that cater wedding receptions and banquets
* Your business card left with flower shops
* Your business card left with jewelry stores
* Your business card left with bridal shops
* Your business card left with tuxedo shops
* Your business card left with bridal services
Note: You should also provide your business card to wedding attendants who inquire about your services for upcoming functions that they may be hosting in the future.
[---WEDDING CD SALES---]
You may also be able to sell your CD at weddings, however, ASK FIRST when coordinating your performance arrangements. Attendants usually interact with the band, as it is a happy occasion.
If you are allowed to sell your recordings at weddings, you should do so passively by having your CDs placed near the performance area in a conspicuous position.
However, I would not "hard sell" (repeatedly mention) the CD from the stage, unless of course, a wedding coordinator decides to do so, or states that you may do so.
So, in our worst case scenario, let's say, at least, 100 people attend each wedding (more are likely to attend many weddings), with 10% of them purchasing your CD:
10 sales X $10.00 (per CD) X 1 month = $100
Our monthly sub-total is now $3,116
Lead Generator:
* Your performance
* Your website notice
[---RETAIL STORE CONSIGNMENT SALES---]
Since stores won't be laying out cash in advance for your music, you should have very little problem consigning your music to retailers.
A word of advice is for you to not consign more than five copies per per store, per 30-day period, at any time. Limiting copies to stores will allow for sufficient time in your product moving off retailer shelves.
Consider getting your product consigned with, at least, five area retailers. However, if there are not enough music stores in your area, consider consigning it with other retailers such as; bookstores, flower shops, jewelry stores, and any other such retailer that gets quite a bit of traffic and might be interested in carrying your music.
You will, generally, be required to present retailers with your own consignment form, and I have created one that you can freely download and customize for your own use at: http://www.MuBiz.com/CnsnmtFrm.html
Just be sure to duplicate it so that both you and the retailer have copies.
So, in our worst case scenario, let's look at your area retail possibilities:
5 Stores X 5 copies X $8 (your take) = $200 per month
Our monthly sub-total is now $3,316
Lead Generators:
* Low-cost classified or display ads in area newspapers
* Low-cost radio ads
* Low-cost cable television ads
* News releases to all forms of media
* Feature interviews at local television, radio stations and print media
* Music reviews in your area print media
* Your website listing area stores carrying your music
Note: Provide your media kit and business card to retailers in order to further influence their decision in consigning your product.
[---PRODUCTION---]
Did you produce your own CD? If you did, and if people are raving about how great it is, why not consider producing other area bands as well for some extra cash?
Between now and the end of this year, you should be able to produce, at least, two acts for, at least, a $1,000 fee each.
Lead Generators:
* Word of mouth and fellow musicians you know
* Placing low-cost ads in your area weekly newspapers
* Low-cost college newspaper ads
* Low-cost college radio ads
* Your website notice of your production skills
* Fliers in music instrument stores
Note: Provide your media kit and business card to contacts.
As our monthly sub-total is $3,316, providing a grand sub-total of $29,844, when you add on your $2,000 production fees for both bands that you produce, your minimum grand year-end total comes to $31,844.
As I stated at the beginning of this article, each of these aspects contain 'bare bones' minimum figures in respect to what your earning potential is within them.
* Special Note: In each of these areas, it is very likely that you will experience repeat business, as well as word of mouth promotion, which will further add to your annual income this year, thus, creating the potential for doubling or even tripling your income.
Kenny Love is president of http://www.MuBiz.com, a radio promotion and media publicity firm that also provides business and career services to musicians.
![]() Google News Updated : Sat, 30 Aug 2008 00:25:40 GMT Boeing union leaders recommend strike - MarketWatch
MarketWatch - By MarketWatch Leaders of the International Machinists and Aerospace Workers on Friday rejected Boeing's third and final contract proposal and recommended its workers vote to go on strike. Union Leaders Reject Boeing Contract Offer Boeing Union Urges Workers to Reject Offer, Setting Up Strike Publ.Date : Fri, 29 Aug 2008 23:15:15 GMT Protests Rise in Thailand In Challenge to Regime - Wall Street Journal
Wall Street Journal - By JAMES HOOKWAY and STEPHEN WRIGHT BANGKOK -- Waves of antigovernment protests spread beyond Thailand's capital Friday as clashes between police and demonstrators intensified, forcing the closure of several regional airports and disrupting rail ... Thai protest alliance not so happy with democracy US asks Thailand to end crisis through democratic means Publ.Date : Fri, 29 Aug 2008 22:33:23 GMT Microwave baby killer convicted - BBC News
BBC News - A US court in Dayton, Ohio, has convicted a mother of murdering her one-month-old daughter by burning her to death in a microwave oven. Video: Prosecutor: Ohio Mom Killed Baby in Microwave US jury convicts mom in microwaved-baby case Publ.Date : Fri, 29 Aug 2008 20:30:22 GMT Aid agencies scramble to help flood victims - CNN
CNN - (CNN) -- The grinding misery triggered by the massive floods in a downtrodden part of northeastern India and across the border in Nepal persisted Friday, with government and aid agencies swinging into action to help the 2 million-plus people fleeing ... India: Up to 2000 feared dead in Bihar floods Millions displaced in Bihar floods Publ.Date : Fri, 29 Aug 2008 23:45:57 GMT US Economy: Spending Slows, Inflation Accelerates (Update1) - Bloomberg
Bloomberg - By Shobhana Chandra Aug. 29 (Bloomberg) -- US consumer spending grew at a slower pace in July as the impact of the tax rebates faded and a pickup in inflation eroded Americans' buying power. Bonds fall on mixed economic reports Consumer spending flags, but confidence rises Publ.Date : Fri, 29 Aug 2008 18:25:06 GMT Obama’s Plane Palin Problem - FOXNews
FOXNews - by Major Garrett Reporters covering Barack Obama heard the news aboard Obama 1 (the campaign for the first time chartered a second plane for the swelling press corps), just before takeoff. Video: Raw Video: Schwarzenegger Praises Palin “Tougher in Alaska” host Geo Beach discusses Sarah Palin Publ.Date : Fri, 29 Aug 2008 22:07:29 GMT Earwax: Too Much of a Good Thing? - WebMD
WebMD - By Kelley Colihan Aug. 29, 2008 -- The body is a miraculous mechanism. Consider the once-lowly earwax. People used to try to remove it. Leave That Ear Wax Alone National Guideline Against Ear Poking Publ.Date : Fri, 29 Aug 2008 18:32:14 GMT How to Earn Money At Home |
PARLOT::Ebooks, Scripts,
Websites, and more... G-Units 50 Cent , was born 6th of July 1976... Read More Ostinato means "repeating pattern" and is used frequently in all... Read More More so than any other music since the blues, hip-hop... Read More Pop/Rock Recording Artist Amber, who has scored seven #1 Billboard... Read More One of the biggest stumbling blocks for music students is... Read More This is counterintuitive, I know. Our natural response to seeing... Read More So now you've decided to record your songs. Good for... Read More Getting ready for any type of guitar performance can be... Read More Originally, Inuit throat singing was a form of entertainment among... Read More When I was 9 years old I played the Saxophone... Read More Chopin used them extensively. So did Beethoven and Mozart. Arpeggios... Read More If you're a fan of New Age piano, no doubt... Read More "I don't like to go into the studio with all... Read More Most new guitar players and even some experienced ones have... Read More Almost everyone has heard about the massive crack down on... Read More A number of people have asked about my own methodology... Read More Most of us like to use what we learn right... Read More While most students want to know when to play certain... Read More It is believed that the custom of dining in began... Read More Have you ever started learning a lick or exercise and... Read More Will listening to music make you smarter? Will learning to... Read More I was 17 at the time (the Beatles era), and... Read More There are many things to consider when buying a new... Read More Three battles at the end of the 8 Mile movie... Read More As industry insiders, we sometimes forget that when discussing the... Read More
Adsense
websites
Story of 50 Cent
The Ostinato - What It is and How to Use It
50 Cent
CD Review: Amber - My Kind of World
Inspiration Wanted - Apply Within!
Is Your Child Struggling in School? Get Him (Or Her) Music Lessons
Getting the Best Performance From Your Artist
Guitar Performance - Make The Most of It!
Throat Singing In Inuit Culture
Self-Expression Without Criticism
Arpeggios and New Age Piano Playing
Composing George Winston Style
Beginner Guitar Tips: How to Get a Feel
Guitar Tuning Tips
Free, Legal Music Online
How I Compose a Piece of Music
Piano Teachers - Whats Wrong with Them?
Breathing Space in Music
Protocol for Piping a Formal Dinner: A Ceremonial Guide for Highland Bagpipers
Guitar Players...Learn About The Point Of Discipline
Music & Intelligence: Will Listening to Music Make You Smarter?
How I Learned How To Play The Guitar After Giving Up In Disgust
Buying A Guitar
The Three 8 Mile Battles
Formation of a Song (Recording)
I don't know why, but I find the idea of... Read More
Cultures around the world since the beginning of time have... Read More
Lately, I haven't been using my guitar pick all that... Read More
The Greg Koch Fender guitar began to take shape all... Read More
A soulful vibe along with an amazing voice is what... Read More
One of the Appalachian Mountain region's greatest contributions to the... Read More
P2P file sharing programs are free. Period. But there are... Read More
The Ibanez SR400 bass guitar is very comfortable to play.... Read More
Legend Vega is scheduled to release her newest CD this... Read More
Playing in front of a congregation each Sunday is no... Read More
If you've ever looked at a flower garden, not only... Read More
One of the things that makes New Age piano so... Read More
Everybody's doing it: downloading music and sharing files. People who... Read More
Everyone talks about the negative impact of the Internet on... Read More
SoundEdit Pro http://www.deprice.com/soundeditpro.htmSoundEdit Pro is a digital audio editor for... Read More
The idea that studying music improves the social development of... Read More
The steel-stringed acoustic guitar is usually credited with being developed... Read More
Now, that you are familiar and likely connected with online... Read More
In the late 1940's, the 45-RPM record replaced the 78-RPM... Read More
Would you like to pop in a CD and have... Read More
In a recent post to my Yahoo group, I mentioned... Read More
We All Have a Favorite Piece of Music that Moves... Read More
Three battles at the end of the 8 Mile movie... Read More
It's all over the news these days. Download music from... Read More
Not since the heyday of Dance/Pop Artists like Taylor Dayne... Read More
Music & MP3 |