Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.

After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fails, then the entire ad or sale copy fails.

So with headline creation being of such importance, are you giving your headlines the time and effort they are worth?

Writing good headlines is a skill that can be learned and mastered if you are willing to put the time into studying good proven moneymaking headlines.

One way of learning how to write killer headlines is to study the masters. Read the works of the past greats, such as Claude Hopkins, Robert Collier, John Caples, David Ogilvy, and Eugene Schwartz, among others. There works are available in libraries, used book stores, and in some cases there works have been reprinted and are still available on the market.

A second method is to study the headlines in the super market tabloids and magazines that you find near the check out counters. Tabloids such as 'The Globe', 'The Star', and 'The National Enquirer' or magazines such as Cosmopolitan, Redbook, Readers Digest, and Vanity Fair.

These publications are placed near the cash registers for a reason. While you are standing in line waiting to check out, you scan their headlines and many people become interested and purchase these publications on impulse. And the sell millions! They have some of the highest circulations of any publications in the country.

So, what gets them to sell so well? Certainly not the title of the publication! It's the headlines. They jump out at you. They get you to stop and look. They arouse your curiosity. Even if you don't buy, I'll bet on more than one occasion you've picked up the publication and scanned it for an article mentioned on the cover. I know I have.

The headline writers for these publications are some of the highest paid writers in the country and the circulation numbers reflect it.

Ok, so these publications have great attention grabbing, curiosity arousing headlines. How does that help you?

As you read and study these headlines, see if you can see a pattern that you can use. Many of these headlines can be used to develop killer headline templates where just by modifying or substituting a word or two can also work wonders for your own advertising and promotion campaigns.

Yet another technique is to look through direct response type ads and advertorials in publications related to your industry. Go to the library and check a number of back issues of these works. If you consistently see the same ads running over and over again, you know they are making money.

Some profitable ads have consistently run for as long as 40 years! Without being changed!

Professional copywriters constantly collect good headlines and create what they call "swipe files." These headline swipe files serve as models for good headlines and are great idea generators as they work to develop their own winning headlines.

When you discover ads that are being run over and over, study their headlines, and copy them into your own swipe file and when you are trying to think about creating some new headlines of your own, dig out the swipe file, review your collection of headlines and see if you can't use some of them as models for your own. Model success.

In another article, I'll tackle creating and working with headline templates. Until then, keep pumping out those winning headlines.

George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Examples of his commercial sites include Seven Days To Profits that is an information product site revealing several methods for how you can get an online business up and running quickly with minimal resources and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!

---

Google News Updated : Fri, 29 Aug 2008 00:25:10 GMT Comcast Sets Monthly Bandwidth Limit for Customers - PC World The Oregonian - OregonLive.com Comcast Sets Monthly Bandwidth Limit for Customers PC World - 50 minutes ago Comcast, the largest provider of cable-based broadband service in the US, will limit residential customers to 250 gigabytes of bandwidth a month beginning Oct. 1, the company announced late Thursday. Comcast to cap monthly consumer broadband starting Oct. 1 CNET News Comcast to Cap Data Transfers at 250 GB in Oct. PC Magazine BetaNews - The Associated Press - Ars Technica - Yahoo! Tech all 80 news articles Publ.Date : Thu, 28 Aug 2008 23:34:38 GMT Top-Seeded Ivanovic Loses in Second Round - New York Times New York Times Top-Seeded Ivanovic Loses in Second Round New York Times - 1 hour ago Ana Ivanovic, above, fell to Julie Coin of France in the second round Thursday at Arthur Ashe Stadium. By RAY KRUEGER Ana Ivanovic is out of the United States Open. Ivanovic shocked by French qualifier Coin at US Open Sports Network Top-seeded Ivanovic loses in huge upset at US Open The Associated Press Bloomberg - Tennis-X.com - Monsters and Critics.com - Reuters.uk all 339 news articles Publ.Date : Thu, 28 Aug 2008 23:06:49 GMT De La Hoya shies away from retirement talk - ESPN Washington Post De La Hoya shies away from retirement talk ESPN - 2 hours ago By Dan Rafael Oscar De La Hoya announced his exit strategy from the ring at the beginning of 2008. After a glorious 16-year professional fighting career, De La Hoya was making plans for retirement. De La Hoya to face Pacquiao in December Sports Network Oscar De La Hoya and Manny Pacquiao agree to fight Newsday The Associated Press - Asianjournal.com - SportingNews.com - Los Angeles Times all 294 news articles Publ.Date : Thu, 28 Aug 2008 22:08:50 GMT EU agrees to support Georgia, but stalls over more severe action - International Herald Tribune Boston Globe EU agrees to support Georgia, but stalls over more severe action International Herald Tribune - 5 hours ago By Stephen Castle BRUSSELS: Struggling for a coherent response to the Russian military actions in the Caucasus, senior European Union diplomats Thursday agreed to increase assistance to Georgia but shied away from threats to impose tough sanctions ... West mulls few options in Georgia-Russia crisis Christian Science Monitor Turkey in tight spot between Russia and NATO Reuters Los Angeles Times - Daily Star - Lebanon - BBC News - Times Online all 403 news articles Publ.Date : Thu, 28 Aug 2008 19:02:30 GMT Obama to attack Bush, McCain in speech tonight - CNN BBC News Obama to attack Bush, McCain in speech tonight CNN - 33 minutes ago DENVER, Colorado (CNN) -- Democratic nominee Barack Obama will attack John McCain for pushing the same policies as the Bush administration in a speech at the Democratic National Convention Thursday night. Video: Remembering Dr. King's legacy 28-Aug-08 AlJazeeraEnglish Remembering The "Dream" As Obama Lives It CBS News Voice of America - Washington Post - The Associated Press - Seattle Post Intelligencer all 1,221 news articles Publ.Date : Thu, 28 Aug 2008 23:51:33 GMT Scientists Reprogram Adult Cells' Function - Washington Post Canada.com Scientists Reprogram Adult Cells' Function Washington Post - 4 hours ago By Rob Stein Through a series of painstaking experiments involving mice, the Harvard biologists pinpointed three crucial molecular switches that, when flipped, completely convert a common cell in the pancreas into the more precious insulin-producing ... Health Buzz: Hope for Diabetes and Other Health News U.S. News & World Report Researchers Report Advances in Cell Conversion Technique New York Times Los Angeles Times - USA Today - Boston Globe - RedOrbit all 433 news articles Publ.Date : Thu, 28 Aug 2008 19:41:39 GMT Movie Review - New York Times Washington Post Movie Review New York Times - 2 hours ago Don Cheadle’s character, the son of a Sudanese father and an American mother, is a trained warrior with an ambiguous edge. By AO SCOTT “Traitor,” a somber, absorbing and only moderately preposterous new thriller written and directed by Jeffrey ... Critics Consensus: Babylon Condemned, Traitor Fails Rotten Tomatoes Cheadle anchors twisty tale Chicago Tribune TCU Daily Skiff - Colorado Springs Gazette - Washington Post - International Business Times all 349 news articles Publ.Date : Thu, 28 Aug 2008 22:09:11 GMT Create Blog Add RSS Feeds To My Web Pages

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where... Read More

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your OwnIs market... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Communicating Our Attitude

The goal of successful marketing is to create long lasting... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have... Read More

The Name Game

Pop quiz! If you have to say goodbye to your... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More