Writing Guarantees that Sell
"This offer is good but can you guarantee it."
Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.
So, what makes a good guarantee? Besides the obvious, "I guarantee it," strong guarantees include elements that not only ease the customers' fears but also reinforce your offer. Before you put your guarantee in writing, here are some tips to keep in mind.
* Emphasize the benefit in each guarantee. Say you're selling an energy supplement. Write a statement saying, "If you're not drinking less coffee, skipping down the street, or simply more energetic after thirty days, just ask for your money back."
* Offer objects other than money. If you simply can't afford to return your customers' money or hesitant to offer that type of guarantee, offer to correct the problem at no additional charge. Send them another product. Contribute to the charity of their choice, in their name of course. Use your imagination and think of ways you can ease your customer's fears.
* I'm sure you've heard of the 30-day guarantee. Have you ever considered giving a 60-day, 90-day, or even a 1-year guarantee? When you offer longer terms, you take on more risk. When you take on more risk, your guarantee becomes stronger. A strong guarantee = Confident buyers.
* After you've finished laying out your guarantee, don't forget to restate your main offer. This is also a great place to include write another call-to-action phase. Ask for their business right after you've dissolved their reluctance.
Now, let's think about what type of guarantee should you have. Before you decide which guarantee is right for you, think like your customer. Why aren't they buying? Are they worried about price? Afraid the product isn't exactly what they're looking for? Afraid the project won't be completed on time?
Guarantees fall into five very overlapping categories:
1. The Money-back guarantee ? This ensures that you customers won't waste their time or money. It also protects customers if the product breaks or fails. You can also offer a prorated money back guarantee after the originally guarantee's terms have lapsed.
2. The Satisfaction guarantee ? This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness with the benefits your services.
3. Price protection guarantee ? This can either lock in the price, ensuring the price and payment terms won't change or increase -- think life insurance. Alternatively, ensure that they won't find a lower price ? think office supply superstores.
4. On-time guarantee ? This helps subdue the fears in time-crunched patrons. Businesses like printers, car repair shops, and cable companies could benefit from this type of guarantee.
5. Absolutely No Question Asked guarantee ? This can be applied towards anything. A major problem: You'll probably never learn your weak spots, if you never have the opportunity to ask questions.
Include a guarantee in your next copywriting project. Whether you're writing web copy, a brochure, or a sales letter, a strong guarantee will dissolve your customers' reluctance and help spur sales. I guarantee it.
Vanessa Selene Williams is an independent writer for businesses and corporation. To learn more about her, visit her online at http://corporate.vswilliams.com or email her at info@vswilliams.com
 Google News Updated : Thu, 24 Jul 2008 06:51:44 GMT Pittsburgh Cancer Center Warns of Cell Phone Risks - ABC News
ABC News - By JENNIFER C. YATES and SETH BORENSTEIN AP Writers AP The head of a prominent cancer research institute issued an unprecedented warning to his faculty and staff Wednesday: Limit cell phone use because of the possible risk of cancer. Red alert! The cellphone warning has been issued Pittsburgh cancer center warns of cell phone risks Publ.Date : Thu, 24 Jul 2008 00:01:03 GMT Bashir Visits Darfur, Pledges Sudan Will Protect Relief Workers - Bloomberg
Bloomberg - By Paul Tighe July 24 (Bloomberg) -- Sudan's President Umar al-Bashir, indicted by the International Criminal Court for alleged war crimes in the Darfur conflict, visited the region yesterday and pledged to provide security for international relief ... Bashir returns to Darfur How Sudan Was Brought to Court Publ.Date : Thu, 24 Jul 2008 02:39:29 GMT Powerful quake injures 92 in Japan - CNN
CNN - (CNN) -- A strong earthquake injured 92 people and destroyed 31 buildings in northern Japan on Thursday, authorities said. People at an auto dealership in Karumai, Japan, clean up glass shards after a strong earthquake Thursday. Japan's North Hit by Magnitude-6.8 Quake; 95 Injured (Update3) Powerful earthquake hits Japan, dozens injured Publ.Date : Thu, 24 Jul 2008 04:51:37 GMT "X-Files" movie both satisfies and disappoints - Seattle Times Seattle Times - Mulder and Scully are together again in "X-Files: I Want to Believe." The story may be silly, but the agents' romance is compelling as ever. The X-Files: I Want to Believe AU Review Scully have I loved Publ.Date : Thu, 24 Jul 2008 06:01:06 GMT Oklahoma determined to have a strong finish - Fort Worth Star Telegram
Fort Worth Star Telegram - By MIKE JONES "Our whole mentality now is WTLG [win the last game]," Harris said Wednesday. "Come out and finish. It’s national championship or bust. Sooner, the better Players put success on Stoops Publ.Date : Thu, 24 Jul 2008 05:03:29 GMT Obama lavished with airtime -- and criticism - Los Angeles Times
Los Angeles Times - As the media moves to correct itself for glowing coverage of the Democrat, it's entering a period of shallow analysis. By ON THE MEDIA, JAMES RAINEY It seems like just about everybody has spent the last week beating up on the media for showering too ... Veterans group hits McCain on troop pullout 'Generation Gap' Widens in the 2008 Electorate Publ.Date : Thu, 24 Jul 2008 05:43:11 GMT Dynamo top United at soggy RFK - MLS - Major League Soccer
MLS - Major League Soccer - By Charles Boehm / MLSnet.com Staff WASHINGTON -- After two aborted tries on previous dates, DCUnited and the Houston Dynamo finally completed the first of their two league meetings on Wednesday night -- and some of Thursday morning, ... Mullan, Ching power Dynamo over DC United 2-0 Dynamo outlasts United despite lengthy delay Publ.Date : Thu, 24 Jul 2008 05:07:00 GMT Clickbank |
PARLOT::Ebooks, Scripts,
Websites, and more... Peek a Boo - We See YouDoes your company have... Read More A business card makes a statement about who you are... Read More Don't want your direct mail to end up in the... Read More A newsletter can be a wonderful, economical way to communicate... Read More When you put time or money into any marketing plan,... Read More If you are like most service professionals and small business... Read More Famous quotes that keep you thinking.Have you ever listened to... Read More "What do you do?""I'm a CPA. What do you do?""I'm... Read More As a business owner or marketer, if you don't reverse... Read More The importance of pricing can not be underestimated as incorrect... Read More With the increased challenges that all companies are faced with,... Read More Direct marketing can make you very successful, but you've got... Read More According to military historian David Chandler the campaigns of Napoleon... Read More Have you ever left a seminar thinking: "I could have... Read More Direct Mail . . . Newspaper . . . Radio... Read More "We don't have any competition. We're a truly a one-of-a-kind... Read More In a crowded marketplace of ideas, it is important for... Read More Are you having trouble understanding basic situational marekting concepts? Then... Read More When marketing your practice, as well as designing yourbrochure, web... Read More Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More One of the best ways to attract more clients is... Read More If you have your own small business, it's important to... Read More While I am not talking about the movie "Matrix", you... Read More Where Do Most of Your Clients Come From?Is it from... Read More A marketing tag line is the one or two line... Read More
Adsense
websites
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Business Cards That do the Business
10 Elements Every Direct Mail Piece Should Have
10 Steps to a Great Newsletter
Your Marketing ? From The Couch To The Cash Register
How to Get the Right Clients and Avoid the Wrong Ones
Keeping your Business Card visible
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
Reverse The Risk And Boost Your Profits
Small Business Pricing: Setting A Price For Your Product / Service
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
More Marketing Dope
Positioning For Success
How To Market A Seminar
First Steps to Developing a Marketing Plan
Writing To Overpower Your Competition
Non-Profit Success Requires Ongoing Marketing
Want to Increase Your Business? First You Need to Understand where You are at!
Top Five 2004 Required Marketing Tips Needed to Succeed
Go Guerrilla
Mortgage Originator Marketing ? Differentiate or Die
5 Tips to Help You Identify WHO To Market To
Matrix Web Sites - Scam or NOT?
Marketing Strategy - Whats Your System?
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
Affordable and Reliable Web Hosting Starting at $4.49/Month
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
2 Little Words That Work Marketing Magic
In his classic best-seller, "How To Win Friends And Influence... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
Marketing |