Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock musician "Kid Rock" was seen wearing a PBR belt buckle and T-shirt and from there it's history. Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank.
1.) Sponsor local or national high profile events. Sometime you can do this on a product donation basis.
2.) Underwrite bands or artists in your market that you believe have a chance to make it big. Sometimes your investment will be as small as printing posters or placing ads for them that always contain your logo.
3.) Create and produce your own signature event and invite the press and local celebrities and tastemakers. Remember, if you give somebody and experience? they will never forget you.
4.) Find out where your local tastemakers are hanging out and get your products there.
5.) Send care packages with your products to local tastemakers, celebrities and news personalities. Make sure your contact information is enclosed.
6.) Create a loyal street team or crew of individuals that can sample your products where tastemakers are hanging out.
7.) Build a relationship with one tastemaker and make them your brand surrogate.
With these efforts and good timing your products will be in the hands of tastemakers and from there... it's history.
Thom King is the president of Multimediary Entertainment Marketing. Multimediary builds brands through making them part of the entertainment experience. Visit the web site at http://www.multimediary.com.
 Google News Updated : Sun, 07 Sep 2008 08:08:09 GMT Yes, the mosquitoes were nasty this summer - Yakima Herald-Republic Yakima Herald-Republic - by Ross Courtney PROSSER - Cody Jansen sloshes through a pasture, his rubber boots squishing in muddy puddles as he goes. He dips a ladle into a tiny pool and looks closely. Rockland resisted West Nile virus query Aerial survey being conducted to find mosquito breeding grounds Publ.Date : Sun, 07 Sep 2008 06:47:33 GMT 'Home: A Novel' by Marilynne Robinson - Los Angeles Times
Los Angeles Times - Drawing on the characters of prize-winning novel 'Gilead,' Marilynne Robinson revisits an Iowa town. By Emily Barton UNLIKE novels that delight in plot twists and structural play, Marilynne Robinson's Pulitzer Prize-winning "Gilead" is seemingly ... Back at home, troubled siblings look for refuge Their Father's House Publ.Date : Sun, 07 Sep 2008 07:04:58 GMT Health Buzz: Immunosuppressive Drug Warning and Other Health News - U.S. News & World Report
U.S. News & World Report - The Food and Drug Administration has asked the manufacturers of Humira, Cimzia, Enbrel, and Remicade—which belong to a class of medications known as tumor necrosis factor alpha blockers (TNF-alpha blockers)—to strengthen the warning for risk of fungal ... FDA urges more caution over TNF blocker infections Arthritis Drugs Linked to Risks From Infection Publ.Date : Fri, 05 Sep 2008 15:23:08 GMT 'Wrestler' wins Golden Lion - Hollywood Reporter
Hollywood Reporter - By Eric J. Lyman ROME - Darren Aronofsky's "The Wrestler," which set the Venice Lido abuzz after its world premiere Friday, won the festival's top prize Saturday. Video: Mickey Rourke Pinned in 'The Wrestler' Will victory at the Venice Film Festival help 'The Wrestler' in ... Publ.Date : Sun, 07 Sep 2008 05:36:04 GMT Tim Tebow leads Florida past Miami - Los Angeles Times
Los Angeles Times - * at No. 5 Florida 26, Miami 3: Tim Tebow threw two touchdown passes for the Gators (2-0), who ended a six-game losing streak against the Hurricanes with their first win in the on-again, off-again series since 1985. Tebow's maturity key to Gators' win over Canes - College Football Marve's debut gives Miami (Fla.) reason for hope Publ.Date : Sun, 07 Sep 2008 06:58:47 GMT Sarah Palin may have women flocking - to Barack Obama - New York Daily News
New York Daily News - BY KENNETH R. BAZINET and MICHAEL McAULIFF WASHINGTON - If John McCain wanted to poach the women's vote from Barack Obama, he shouldn't have tapped a running mate who dubbed herself a "pit bull with lipstick. Sarah Palin's appeal to working-class women may be limited A feminist's argument for McCain's VP Publ.Date : Sat, 06 Sep 2008 18:10:33 GMT Gates outacts Seinfeld in Back To The Future - CNET News
CNET News - Which is why Crispin Porter Bogusky, the agency responsible for the otherworldly new Microsoft TV spot featuring the clowning Bill Gates and Jerry Seinfeld, is already happy. Microsoft's Renewed Vista Strategy Journals week in review: news from One Microsoft Way Publ.Date : Sun, 07 Sep 2008 00:01:52 GMT Increase Online Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Wondering if your marketing message is dancing in the spotlight... Read More The key to great exhibiting is marketing. But marketing is... Read More On a copywriting board I frequent, someone expressed bafflement that... Read More We all know the English language contains hundreds of thousands... Read More One of the most cost effective marketing strategies you can... Read More A funnel is a good way to think of the... Read More Recent studies concerning the "new world of women" have been... Read More Do you know your audiences? I mean really know... Read More If you want to design effective marketing postcards, then aim... Read More There's really only one thing that separates Image advertising from... Read More We live in a world that for many has become... Read More Can I share a secret with you?I love working out.... Read More Over the past 30 years, direct mail has been responsible... Read More As you have probably experienced there is a lot of... Read More Your mailing list retains its value best if... Read More Over the years as I have attended trade shows, networking... Read More Lost & Found for the 21st CenturyHere in the 21st... Read More Many businesses want to market to all carbon-based life forms.... Read More Advertising is the lifeblood of any business. If you do... Read More When you place brochures from every mortgage company side by... Read More We all know the saying, "Failing to plan (prepare) is... Read More Make a vow to keep up your marketing schedule in... Read More Why Trying to "Get the Appointment" Can be a Recipe... Read More First, some background on today's topic. I've had a terrible... Read More How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Adsense
websites
Quiz: Where is Your Marketing Message?
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The Anatomy of Hype
Words that Sell
Stretch Your Marketing Reach
Funnel Your Way to Marketing Success
Marketing To Women
Defining Moment
When Designing Postcards, Aim for Refrigerator Door Mindshare
How To Get Your Prospect To Take Action
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Has the Internet Killed Off the Direct Mail Baron?
The Most Important Marketing Principles of All Time
Keeping Your Mailing List Clean and Efficient
Whats In a Business Card?
Incentives For Customers? Whats New?
Calling All Carbon-Based Lifeforms
Two kinds of Advertising for a Marketing Strategy
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
Marketing Planning - Preparation and Accountability
Marry Your Marketing Plan
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
Affordable and Reliable Web Hosting Starting at $4.49/Month
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas
Parents are always looking for free and easy ways to... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
Raise Your Income!
How often do you sit around and wonder how to... Read More
Build Relationships
Personal marketing makes it easier to sell, by building relationships... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
Marketing |