Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the layout and the words worked together to create an eye-appealing, memorable message that you're still thinking about today.

A lot of thought, money, and skill probably went into that design. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.

  • Select appropriate font treatment: More is NOT better when it comes to fonts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.
  • Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layout that are left bare - without text or graphics.) It gives the eye a break and helps to highlight the important points. Make sure to have enough space around the edges and in-between columns and articles. And remember that there is a fine line between not enough and too much white space. Consult well-designed magazines and ads or computer templates for layout inspiration and ideas.
  • Find effective graphics and photos: It's always better to use too few than too many graphics. One great graphic is so much better than four weak ones. Sometimes they are not even necessary. When you do use graphics and photos, make sure they help illustrate your point, rather than just inserting them to take up space. Likewise, be sure their sizes are appropriate to the space. Stick with high-quality graphics - in this age of affordable, quality clipart, there is no excuse to use any image that isn't perfectly clear and neat. Never use a "gif" file in a print document; those are created for web use only. Make sure the graphic element illustrates your main point - it's the first thing the reader sees, so it's important it portrays your message accurately. Lastly, don't mix differently styles of illustration or photography - keep a consistent look to create harmony.
  • Keep copy short and neat: Readers are more likely to read short sentences, paragraphs, and articles written as if you're having a friendly conversation. Break up large blocks of text with bullet points and subheads. Instead of using fancy multi-syllable complex vocabulary, use everyday words that your audience will understand. A good rule of thumb is to write at a sixth-grade reading level. Finally, always have someone else - whether a professional copy editor or a skilled friend - proofread your work. It's impossible to catch all your own typos.
  • Watch the flow: People generally read a page from top to bottom and from left to right. Draw people into the top left corner of your ad or newsletter with a headline or strong graphic. Then, pull their eyes down and through the text in the mid-section of the page, and finish up in the lower right corner. Picture a "Z" shape. Finally, be sure to include a "call to action" at the bottom to get the results you desire. For example, give readers your contact information and special offer, and tell them to "Call today!"

  • Copyright 2005 Time to Organize

    Sara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self Promotion," is a professional organizer and marketing specialist. She helps small business owners make their marketing dreams come true. Sign up today at http://www.time2organize.net to receive your FREE monthly subscription.

    Copyright 2004 Time to Organize.

    In The News:


    Google News
    Updated : Fri, 29 Aug 2008 00:25:10 GMT

    Aaron Sorkin Signs Up for Facebook - Zap2it.com


    Times Online
    Aaron Sorkin Signs Up for Facebook
    Zap2it.com - 8 hours ago
    Sorkin is in negotiations to write an untitled film project about the creation and expansion of the popular social networking site Facebook.
    Coming soon: 'Facebook: The Movie'? Los Angeles Times
    'West Wing' creator may be writing movie about Facebook Computerworld
    Christian Science Monitor - Reuters - eFluxMedia - BBC News
    all 126 news articles

    Publ.Date : Thu, 28 Aug 2008 16:18:21 GMT

    Death toll climbs as Gustav barrels through Caribbean - AFP


    AFP
    Death toll climbs as Gustav barrels through Caribbean
    AFP - 54 minutes ago
    KINGSTON (AFP) - Tropical Storm Gustav battered Jamaica Thursday as the death toll climbed to 51 in Haiti, two days after the storm raked across the impoverished nation at hurricane strength.
    Video: New Orleans Watching Gustav's Path AssociatedPress
    UPDATE 3-Gustav threatens Jamaica, new storm in Atlantic Reuters
    The Times-Picayune - NOLA.com - WSAV-TV - BBC News - WJTV
    all 5,341 news articles

    Publ.Date : Thu, 28 Aug 2008 23:30:35 GMT

    Garden Grove man dies after West Nile infection - Los Angeles Times


    ChattahBox
    Garden Grove man dies after West Nile infection
    Los Angeles Times - 2 hours ago
    By Stuart Pfeifer, Los Angeles Times Staff Writer A Garden Grove man has died from after being infected with West Nile virus, the second death in Orange County from the mosquito-transmitted disease this month, the Health Care Agency disclosed today.
    West Nile virus causes 2nd death in California San Jose Mercury News
    West NIle mosquitoes found in Tinley Park Chicago Sun-Times
    Amherst Bulletin - KEYT - Denver Post - Newsday
    all 454 news articles

    Publ.Date : Thu, 28 Aug 2008 21:38:44 GMT

    Giambi delivers game-winner for Yanks - MLB.com


    Washington Post
    Giambi delivers game-winner for Yanks
    MLB.com - 3 hours ago
    By Bryan Hoch / MLB.com NEW YORK -- Jason Giambi's game-winning single to center field in the bottom of the ninth inning lifted the Yankees over the Red Sox, 3-2, on Thursday salvaging the finale of the last regular-season series between the storied ...
    Giambi and Yanks avoid sweep by Red Sox Sports Network
    Giambi's Heroics Lift Yankees In Finale Hartford Courant
    New York Times - The Associated Press - International Herald Tribune - The Republican - MassLive.com
    all 1,077 news articles

    Publ.Date : Thu, 28 Aug 2008 20:52:53 GMT

    Salmonella Outbreak Ends With Questions - New York Times


    New York Times
    Salmonella Outbreak Ends With Questions
    New York Times - 3 hours ago
    By Mike Nizza The United States government’s response to the Salmonella outbreak has emerged in a series of utterly frank briefings, so it was fitting that officials wrote the last chapter with a hint of uncertainty.
    CDC: Salmonella outbreak appears to be over CNN
    CDC: Salmonella outbreak appears to be over The Associated Press
    International Herald Tribune - eFluxMedia - Seattle Post Intelligencer - CIDRAP
    all 526 news articles

    Publ.Date : Thu, 28 Aug 2008 21:03:08 GMT

    Will Gustav prompt GOP to delay its convention? - Houston Chronicle


    Boston Globe
    Will Gustav prompt GOP to delay its convention?
    Houston Chronicle - 34 minutes ago
    By PEGGY FIKAC Copyright 2008 San Antonio Express-News AUSTIN - A Republican National Convention spokeswoman left open the possibility today that the Minnesota gathering set to nominate US Sen. John McCain could be delayed if Gustav hits the Gulf Coast ...
    Video: Gustav Strengthens, New Orleans Braces AssociatedPress
    New Orleans asks: Will the rebuilt levees hold? The Associated Press
    Financial Times - Bloomberg - MSNBC - BusinessWeek
    all 3,311 news articles

    Publ.Date : Thu, 28 Aug 2008 23:50:50 GMT

    A blogger takes office in Malaysia - Christian Science Monitor


    BBC News
    A blogger takes office in Malaysia
    Christian Science Monitor - 6 hours ago
    Five years of blogging has brought Jeff Ooi a measure of notoriety. His biting posts on Malaysian politics sparked police investigations.
    Anwar Makes Victorious Return to Malaysian Parliament Voice of America
    Anwar, back in Malaysia parliament, stages walkout The Associated Press
    AFP - Inquirer.net - TIME - BBC News
    all 1,421 news articles

    Publ.Date : Thu, 28 Aug 2008 17:45:52 GMT

    RSS to Blog
    RSS Software


    PARLOT::Ebooks, Scripts, Websites, and more...

    Adsense websites

    Are Your Marketing Efforts Working...Or Could They Use A Little Help?

    Marketing is a broad business subject that encompasses a range... Read More

    Successful Surveys: 10 Tips for Better Results

    Why would you use an email or online survey when... Read More

    Develop Your Curiosity And Increase Profits

    If anyone was to ask me what my greatest strength... Read More

    Advertising Campaigns That Get Results

    "Advertising doesn't work." I hear it from my clients all... Read More

    The Information Publishers Secret Resource Guide To Blow Customers Away!

    Have you ever heard the saying, "Give and you shall... Read More

    Resistances To Marketing a Practice-Part 1

    If you are a therapist, counselor, or an alternative or... Read More

    Newsletters - A Great Way to Build Business Relationships

    This is an excellent way to grow your business using... Read More

    Boost Profits: Market to the Gay Community

    Research shows that the gay and lesbian market is worth... Read More

    Does Your Marketing Plan Need Changing?

    Change is good, right? Not always. But when is it... Read More

    10 Powerful Marketing Tips

    1. Print your best small ad on a postcard and... Read More

    Create A Business Card That Sells and is Effective

    Why does your business need a business card?Business card is... Read More

    Identifying, Creating and Using Your USP?

    What's your USP? Don't know, or worse still, you've never... Read More

    Has the Internet Killed Off the Direct Mail Baron?

    Over the past 30 years, direct mail has been responsible... Read More

    CD ROM Business Cards - Offline Marketing For Online Promotion

    It's a great concept, - and it has a 'cool... Read More

    The Death of Product Packaging as We Know It.

    It used to be you that if you had a... Read More

    B2B Marketing Tips - Create an Interactive Online Experience for Clients

    Business to business communications on the web are as stale... Read More

    How to Use Your Newsletter to Research Your Market

    A few decades ago, in the early days of automatic... Read More

    Top 7 Ways to Get Your Products in the Hands of Celebrities

    Celebrities are the tastemakers that drive brand awareness and usage.... Read More

    Making Networking Work

    Several years ago, "networking" was the hot buzzword. Everyone was... Read More

    Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

    When you take a piece of gold to a pawn... Read More

    Niche Marketing: The Affiliate Angle

    If you're just dipping your toes into the waters of... Read More

    Create Free Internet Buzz with Your Workforce

    There are many different ways to increase your traffic on... Read More

    Five Deadly Small Business Marketing Mistakes

    Here are some marketing mistakes that take a heavy toll... Read More

    Marketing A Misunderstood or Scary Product or Service

    What do you do if your business, product or service... Read More

    Quick and Instant Marketing Soup

    Everything happens Quickly and Instantly on the Internet. In the... Read More