The YOU Factor

I don't mean you, I mean the YOU that is your client.

Let's examine memorable tag lines in advertising.

You deserve a break today. - McDonalds

Do you eat the red ones last? ? Smarties

You've always got time for Tim Horton's ? Tim Horton's

For all you do, this Bud's for you ? Budweiser

Let your fingers do the walking ? Yellow Pages

We never stop working for you - Verizon Wireless

Now You're Playing With Power! ? Nintendo

You give us 22 minutes, we'll give you the world ? WINS Radio

Do you have the bunny inside? ? Energizer

Your Potential. Our Passion. ? Microsoft

VISA ~ It's everywhere you want to be ? VISA

If life were like that, you wouldn't need a VISA card. - Visa

You're in good hands with Allstate ? Allstate Insurance

Sanka...Everything You Love About Coffee - Sanka

Have you had your Weetabix. ? Weetabix

There are thousands of tag lines for well known products that use this one word to create a connection, afterall who are you more interested in than YOU!

If it works for the big guys chance are it will work for you. Why would you want to talk about yourself in your marketing and advertising materials instead of your customer? They aren't really interested in you.

Advertising and marketing is not the place for ego and posturing. Attract the interest of your prospective customer and they will ask for more information.

At some point in your life you have opened your door to a saleperson or sat next to someone on a plane and felt trapped. They decided you were fascinated by them and/or their product. You couldn't wait to get away from them. Way too self focused weren't they? Don't do it to prospective customers, they feel the same way.

Put yourself in your customer's place, and take advantage of the WIIFM factor. If you are thinking "What's In It For Me", then so are they; however you are the one that wants the sale. Let your customers know that you are interested in "What's In It For Them"! Attracting customers means marketing and advertising messages that are not about you!

Copyright(c) 2005 Nancy Fraser Nota Bene Consulting, All Rights reserved

Nancy Fraser is the President of Nota Bene Consulting. Her business experience encompasses over 20 years in media sales and management, ownership of a retail store and involvement in the real estate industry. Free marketing information and tools are available in the Notable News at http://www.notable-marketing.com

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Google News Updated : Sun, 07 Sep 2008 08:08:09 GMT Sarah Palin may have women flocking - to Barack Obama - New York Daily News Times Online Sarah Palin may have women flocking - to Barack Obama New York Daily News - 13 hours ago BY KENNETH R. BAZINET and MICHAEL McAULIFF WASHINGTON - If John McCain wanted to poach the women's vote from Barack Obama, he shouldn't have tapped a running mate who dubbed herself a "pit bull with lipstick. Sarah Palin's appeal to working-class women may be limited Los Angeles Times A feminist's argument for McCain's VP San Francisco Chronicle Boston Globe - Newsweek - The Associated Press - Richmond Times Dispatch all 1,109 news articles Publ.Date : Sat, 06 Sep 2008 18:10:33 GMT 'Wrestler' wins Golden Lion - Hollywood Reporter Hollywood Reporter 'Wrestler' wins Golden Lion Hollywood Reporter - 2 hours ago By Eric J. Lyman ROME - Darren Aronofsky's "The Wrestler," which set the Venice Lido abuzz after its world premiere Friday, won the festival's top prize Saturday. Video: Mickey Rourke Pinned in 'The Wrestler' AssociatedPress Will victory at the Venice Film Festival help 'The Wrestler' in ... Los Angeles Times Variety - Reuters - Monsters and Critics.com - Washington Post all 445 news articles Publ.Date : Sun, 07 Sep 2008 05:36:04 GMT Yes, the mosquitoes were nasty this summer - Yakima Herald-Republic Yes, the mosquitoes were nasty this summer Yakima Herald-Republic - 1 hour ago by Ross Courtney PROSSER - Cody Jansen sloshes through a pasture, his rubber boots squishing in muddy puddles as he goes. He dips a ladle into a tiny pool and looks closely. Rockland resisted West Nile virus query Lower Hudson Journal news Aerial survey being conducted to find mosquito breeding grounds San Jose Mercury News San Francisco Chronicle - Shelbyville News - Atlanta Journal Constitution - dBTechno all 362 news articles Publ.Date : Sun, 07 Sep 2008 06:47:33 GMT Health Buzz: Immunosuppressive Drug Warning and Other Health News - U.S. News & World Report eFluxMedia Health Buzz: Immunosuppressive Drug Warning and Other Health News U.S. News & World Report - Sep 5, 2008 The Food and Drug Administration has asked the manufacturers of Humira, Cimzia, Enbrel, and Remicade—which belong to a class of medications known as tumor necrosis factor alpha blockers (TNF-alpha blockers)—to strengthen the warning for risk of fungal ... FDA urges more caution over TNF blocker infections Reuters Arthritis Drugs Linked to Risks From Infection New York Times WebMD - eFluxMedia - Scientific American all 622 news articles Publ.Date : Fri, 05 Sep 2008 15:23:08 GMT Tim Tebow leads Florida past Miami - Los Angeles Times OnlineSportsHandicapping.com Tim Tebow leads Florida past Miami Los Angeles Times - 1 hour ago * at No. 5 Florida 26, Miami 3: Tim Tebow threw two touchdown passes for the Gators (2-0), who ended a six-game losing streak against the Hurricanes with their first win in the on-again, off-again series since 1985. Tebow's maturity key to Gators' win over Canes - College Football ESPN Marve's debut gives Miami (Fla.) reason for hope SportingNews.com Orlando Sentinel - Seattle Post Intelligencer - CNN International - Independent Florida Alligator all 590 news articles Publ.Date : Sun, 07 Sep 2008 06:58:47 GMT Gates outacts Seinfeld in Back To The Future - CNET News Seattle Times Gates outacts Seinfeld in Back To The Future CNET News - 8 hours ago Which is why Crispin Porter Bogusky, the agency responsible for the otherworldly new Microsoft TV spot featuring the clowning Bill Gates and Jerry Seinfeld, is already happy. Microsoft's Renewed Vista Strategy PC World Journals week in review: news from One Microsoft Way Ars Technica InformationWeek - New York Times - MacMod - CRN all 522 news articles Publ.Date : Sun, 07 Sep 2008 00:01:52 GMT 'Home: A Novel' by Marilynne Robinson - Los Angeles Times Washington Post 'Home: A Novel' by Marilynne Robinson Los Angeles Times - 1 hour ago Drawing on the characters of prize-winning novel 'Gilead,' Marilynne Robinson revisits an Iowa town. By Emily Barton UNLIKE novels that delight in plot twists and structural play, Marilynne Robinson's Pulitzer Prize-winning "Gilead" is seemingly ... Back at home, troubled siblings look for refuge Boston Globe Their Father's House Washington Post The Oregonian - OregonLive.com - Austin American-Statesman - News & Observer all 7 news articles Publ.Date : Sun, 07 Sep 2008 07:04:58 GMT Data Feed Content for Web Pages Amazon RSS

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