The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.

Ted Nicholas has mastered the art of selling. His million dollar best selling books and other successful ventures will show you how you can use the power of the written and spoken word to grow your business.

His business development strategies are designed to help you achieve higher profits and lower taxes. Ted has assisted hundreds of entrepreneurs in building successful businesses. His skills as a copywriter and direct mail marketer have earned him the title "Guru of Direct Mail Marketing".

All of that notwithstanding however, in my not so humble opinion, he has also perpetrated one of the biggest and most inaccurate fallacies in the history of marketing.

Ted has convinced countless number of marketers to, when pricing their products and services end their prices with a "7."

For example, instead of pricing your product at $19.95, price it at $19.97. Or better yet, he advises dropping the change altogether and pricing your product at $17.00 or $27.00 or $97.00. His research supposedly proves that the number seven dramatically increases sales.

Even more remarkable is how many marketers accepted this fallacy as gospel, without doing any real testing of their own.

I have no idea what scientific formula Ted used to arrive at his conclusions, but with all due respect to Ted Nicholas, his theory's a bunch of bull!

How do I know? Because I thoroughly tested his theory myself and discovered no discernible difference in response or profits.

I also base my conclusion on perhaps the greatest authority in marketing: Televison infomercials.

If you want to see marketing at its absolute finest, watch television infomercials. Yes, I know many of the products are garbage and don't work as advertised, but the marketing itself is simply brilliant! And their market research is second to none.

In other words, producers of television infomercials are masters at pricing products for optimum response.

And almost without exception, every infomercial I've watched over the years, regardless of the product, have prices that end with a five or a nine. For example, $29.95, $39.99, $249.95.

Of course, you don't have to take my word on this, you can check it out yourself at:

http://www.AsSeenOnTV.com

This website features literally thousands of the famous tv products you've seen advertised over the years. Just check how they price their products.

And I'll take it one more dramatic step further. I'm sure you've heard of Ron "Veg-O-Matic" Popeil. But just in case you haven't, I'll give you some background information.

Ron Popeil is the undisputed "king" of infomercials and a multi-millionaire many times over. Over the last 40 years he has sold more than a billion dollars worth of products. He was voted by "Self" magazine readers as one of the 25 people who have most influenced the way we eat, drink and think about food.

The 70 year old Popeil is still going strong, his latest product, the "Showtime Rotisserie and BBQ"--which he invented--flies out the door by the thousands every week.

Here's his website: http://shop.ronco.com/

Again, check out how he prices his products.

This man has sold more than a billion dollars worth of products, so I would say he's got this pricing thing pretty well mastered, wouldn't you?

In conclusion, the number "7" may be lucky in dice, but in marketing, it's just another number!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Double your income! Internet marketing expert, Dean Phillips will teach you how to double your income, starting today...Guaranteed! For details just visit my website.

Website: http://www.lets-make-money.net

dean@lets-make-money.net

---

Google News Updated : Mon, 13 Oct 2008 05:51:32 GMT Worth the trouble - Boston Herald Worth the trouble Boston Herald - 39 minutes ago By Dan Duggan As Red Sox [team stats] fans shook out the cobwebs yesterday morning after yet another marathon postseason game, it would have been easy to forget some of the positive developments from the Sox’ 9-8, 11-inning loss to Tampa Bay in Game 2 ... Video: Tampa Bay Wins Slugfest on Sacrifice Fly AssociatedPress Rays win respect, too Washington Times USA Today - Sarasota Herald-Tribune - Wilkes Barre Times-Leader - SouthCoastToday.com all 3,671 news articles Publ.Date : Mon, 13 Oct 2008 05:12:18 GMT UPDATE 1-Tropical Storm Nana forms in Atlantic - Reuters Javno.hr UPDATE 1-Tropical Storm Nana forms in Atlantic Reuters - 8 hours ago MIAMI, Oct 12 (Reuters) - Tropical Storm Nana, the 14th of the Atlantic hurricane season, formed on Sunday in the Atlantic Ocean east of the Caribbean islands, the US National Hurricane Center said. Tropical Storm Nana forms in Atlantic eTaiwan News Tropical Storm Nana Forms Over Eastern Atlantic RTT News CNN - The Associated Press - eFluxMedia - Central Florida News 13| all 199 news articles Publ.Date : Sun, 12 Oct 2008 21:29:57 GMT Alaska ethics probe says Palin abused her power - Reuters BBC News Alaska ethics probe says Palin abused her power Reuters - 40 minutes ago By Caren Bohan CHILLICOTHE, Ohio (Reuters) - An Alaska ethics inquiry found on Friday that Gov. Sarah Palin, the US Republican vice presidential candidate, abused her authority by pressuring subordinates to fire a state trooper involved in a feud with ... Palin: Bad Guys vs. Good Guys FOXNews Palin talks economic worries in Appalachian Ohio The Associated Press International Herald Tribune - CNN Political Ticker - Columbus Dispatch all 1,431 news articles Publ.Date : Mon, 13 Oct 2008 05:10:53 GMT Doubling of Vitamin D for Children Is Urged - New York Times The Plain Dealer - cleveland.com Doubling of Vitamin D for Children Is Urged New York Times - 3 hours ago By AP CHICAGO (AP) - The country’s leading group of pediatricians is recommending that children receive double the usually suggested amount of vitamin D because of evidence that it might help prevent serious diseases. Pediatricians double vitamin D recommendations The Associated Press Pediatricians double vitamin D recommendations WLOS The Plain Dealer - cleveland.com - Examiner.com all 90 news articles Publ.Date : Mon, 13 Oct 2008 02:45:16 GMT Television Review | 'My Own Worst Enemy' - New York Times New York Times Television Review | 'My Own Worst Enemy' New York Times - 56 minutes ago By ALESSANDRA STANLEY Most people sometimes wake up on the wrong side of bed. The hero of “My Own Worst Enemy” on NBC wakes up on the wrong side of his brain. 'Worst Enemy' Just Isn't Bourne-Again Bond Washington Post Spy-vs.-normal-guy premise of 'Worst Enemy' doesn't work USA Today San Francisco Chronicle - Los Angeles Times - Boston Herald - Fort Worth Star Telegram all 101 news articles Publ.Date : Mon, 13 Oct 2008 04:54:37 GMT Jennifer Lopez, Marc Anthony renew vows along with Carlos Beltran ... - New York Daily News New York Daily News Jennifer Lopez, Marc Anthony renew vows along with Carlos Beltran ... New York Daily News - 1 hour ago BY DAVE GOLDINER Just four years after saying "I do," Jennifer Lopez and Marc Anthony reportedly secretly renewed their vows in Las Vegas Sunday - and they had company at the altar. Inside Jennifer Lopez & Marc Anthony's Renewal Ceremony People Magazine J.Lo’s vows not staying in Vegas Boston Herald Singersroom News - AceShowbiz - United Press International - Actress Archives all 37 news articles Publ.Date : Mon, 13 Oct 2008 04:39:55 GMT Manatee dies before reaching Florida - South Coast Today WHDH-TV Manatee dies before reaching Florida South Coast Today - 36 minutes ago By AARON GOUVEIA and KC MYERS EAST DENNIS - After a dramatic rescue Saturday morning, a wayward manatee known affectionately as Dennis died Sunday with just one hour before he reached SeaWorld in Florida. Manatee almost gave them the slip Boston Globe Cape Cod Manatee Dies on Way Back to Florida WLNE-TV (ABC6) My Fox Boston - The Associated Press - Cape Cod Times - SouthCoastToday.com all 542 news articles Publ.Date : Mon, 13 Oct 2008 05:14:57 GMT RSS Feed Reader Increase Website Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching... Read More

Provacative Research Works

If you want to double your business, then you need... Read More

Mortgage Marketing - What Your Client Wants

Your business depends on the success of your marketing efforts.... Read More

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

How to Put Law & Order into Marketing Your Legal Practice

First in a series of three articlesRegardless of your law... Read More

Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More