The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.
Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty nearby you notice the bakery on the corner. As you draw closer you see the storekeeper handing out free samples of the cake you smell. You happily try the sample and before you know it your standing on line waiting to buy a whole cake.
How did this happen? How did you go from going about your business to buying a cake you had no intention of buying when you left your house? The fact that you ended up waiting on a line to buy a cake is no accident. The proprietor of the bakery from which you bought your cake knows something about highly effective marketing.
Just what does he know?
He knows that he first needs to get his prospects attention to draw them to his shop. He accomplishes this step with particularly strong exhaust fans he uses to permeate the local air with the tantalizing aromas of his pastries. Once he has his prospects' attention he demonstrates the value of his goods by giving away yummy free samples and offering a buy one get one free deal. It's no wonder unsuspecting people wind up on line waiting to buy from him.
You can enjoy the same success marketing your business even if your product or service doesn't have a wonderful odor you can use to generate interest in what you do. Instead, you can use your own version of the "smell, taste, buy" sales process to get the results you want.
Attract Your Prospects' Attention (Smell)
If you sell motorcycles or provide legal services chances are you're not going to attract too much attention to yourself with any particularly pleasing odor. Instead you can use an outstanding marketing message to get yourself noticed. A well written marketing message delivered to an appropriate target audience will help your business stand out in a crowd and draw your prospects to you.
A great marketing message will speak directly to your target market and identify the problems you solve and the results you provide. You can use your marketing message anywhere you advertise, including: search engines, newspapers, magazines, Ezines and newsletters.
When you use your marketing message make sure you include along with it a call to action. Once you have your prospects' attention you want to be sure you tell them what you want them to do: visit your web site, stop by your store or request your catalog, for instance.
Remember, you don't need a great smelling product or service to get noticed by those most likely to buy from you. You need a compelling marketing message.
Demonstrate Value
If your product or service doesn't have a wonderful smell it probably doesn't taste too good either so you'd be well advised not to have your prospects take a bite of your top selling motorcycle or the latest legal brief you've written.
Instead, you can demonstrate value to your prospects by offering a test ride or providing a helpful and informative guide about a specific topic of particular interest to your target market. By giving something away for free you demonstrate the quality of your product or the usefulness of your service. Be sure to get your prospects' contact information in exchange for anything you may give away as your goal is to consistently demonstrate your expertise to your prospects over time, with their permission, of course. In so doing, you will win their trust and position yourself in their minds in such a way that they will think of you when they decide it is time to solve an ongoing or newly created problem.
Make a Remarkable Offer
Once you've grabbed your prospects' attention and have demonstrated your value to them you want to make a remarkable offer. The decision to buy from you should be a no-brainer. Your offer should include benefits that far supercede the cost of your product or service. Your offer should be a knock-out punch.
In order to make a remarkable offer you must truly understand your prospects wants or needs.
What are some questions you can ask your prospects to better understand their needs?
Once you have these answers you can use them to custom mold your offer to any prospect.
Move Your Marketing Forward?
It doesn't matter if you are the most talented person in your field or you have the best product in the world if nobody knows you can help them. The sales process described above begins by attracting attention with an outstanding marketing message. If you are not effectively using an outstanding marketing message you can improve your ability to generate interest in what you do by developing one and broadly incorporating it into your marketing strategy.
Making the decision to improve or use a marketing message is one of the strongest moves you can make as a small business owner to improve your ability to market yourself. Bake your cake and buy some fans.
The author, Jeremy Cohen, helps small business owners be more successful with his coaching service and free marketing guide, Jumpstart Marketing: More Prospects, Clients and Success. Get the guide at: http://www.bettermarketingresults.com
 Google News Updated : Sun, 07 Sep 2008 08:08:09 GMT Tracing TV's bloodlines - Cape Cod Times
Cape Cod Times - By CAPE COD TIMES Vampires are big business, whether dominating the best-seller list in Stephenie Meyer's "Twilight" series of books for three years or starring in an endless stream of movies that portray the mysterious bloodsuckers as scary, ... 'True Blood': Undead On Arrival 'True Blood' offers edgy inspection of tolerance Publ.Date : Sun, 07 Sep 2008 07:14:40 GMT EA's big bet on Spore - San Jose Mercury News
San Jose Mercury News - By Steve Johnson In unveiling their much-anticipated and long-delayed video game "Spore" in North America today, executives at Electronic Arts hope to counter critics who have faulted the Redwood City company for becoming fat and happy in recent years ... In the Beginning, Finally Sims creator hopes to soar with Spore Publ.Date : Sun, 07 Sep 2008 07:07:31 GMT In the neighborhood of a title once again - Boston Globe
Boston Globe - By Bud Collins Or should I say Herr Roger, as he is addressed in his hometown, Basel. He does better in this sector, the Flushing section of the New York borough of Queens, than he ever did in Switzerland, and Roger Federer says he feels "a little bit ... Video: Federer Beats Djokovic to Reach US Open Final Federer Storms Into Final Publ.Date : Sun, 07 Sep 2008 07:28:11 GMT Evans KOs Liddell at UFC 88 - FOXSports.com FOXSports.com - by Elias Cepeda, InsideFighting.com Rashad Evans shot himself straight to the top of the long list of challengers in the UFC's light heavyweight division with a devastating knockout win over the sport of MMA's top name and former champion, ... Rashad Evans knocks out Chuck Liddell Liddell in need of a fresh approach Publ.Date : Sun, 07 Sep 2008 06:18:30 GMT Hurricane Ike Strengthens to Category 4, Raises Fears From ... - FOXNews
FOXNews - Sept. 6: This satellite image taken at 3:45 pm EDT shows a swirl of clouds north of Hispaniola associated with Hurricane Ike. Sept. Video: 'Dangerous' Ike Aims for Turks and Caicos Ike hits Turks and Caicos islands as Category 4 hurricane with ... Publ.Date : Sun, 07 Sep 2008 05:13:03 GMT Couric getting a kick out of Web freedom - Chicago Tribune
Chicago Tribune - By Matea Gold | Tribune Newspapers NEW YORK—Katie Couric was listening to Declan McCullagh, CNet's chief political correspondent, explain Barack Obama's and John McCain's stances on Net neutrality. Survivors Enjoy Watching 'Stand Up To Cancer' Katie Couric teams with rival anchors to 'Stand Up to Cancer' Publ.Date : Sun, 07 Sep 2008 07:04:17 GMT Google Chrome Reflects A Desktop In Decline - InformationWeek
InformationWeek - After 10 years as a company, Google is making the Chrome browser key to the coming of age of cloud computing, or software as a service. Mozilla releases second Firefox 3.1 alpha Mozilla updates Firefox 3.1 with Alpha 2 build Publ.Date : Sat, 06 Sep 2008 21:46:03 GMT Amazon Content |
PARLOT::Ebooks, Scripts,
Websites, and more... Okay. Raise your hand if you think brand management is... Read More "Get your positioning and your programs implemented properly, and the... Read More One key discipline of successful direct marketing has been to... Read More Today, more than ever, the success of meetings relies heavily... Read More What do the following things have in common: brushing your... Read More Time is a concern for all of us. We only... Read More Are you looking to erase your debt, buy that new... Read More Generation Y--The second-largest crop of young people in America's history,... Read More Each of the following Ten Marketing Tips is based on... Read More Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More A step-by-step guide to creating a growth strategy... Read More Have you looked for marketing advice on the internet recently?... Read More What is Marketing? There are many text book answers to... Read More I think selling and marketing today often feels a bit... Read More In building and running a professional practice (or any small... Read More Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More What makes one logo better than another?Simplicity.A good logo works... Read More Cause marketing is a relationship between a for-profit and a... Read More Our bodies work like our small businesses. They work best... Read More Having a downline can be golden. A downline is a... Read More How smart is your marketing? Do you follow the crowd... Read More Marketing is like rowing a boat. When you know how... Read More There are many mailorder publications that will list... Read More TIP #1: Avoid the "Too Much Information" Syndrome... Read More I met a lady who said she received a notice... Read More
Adsense
websites
Growing Your Brand Assets
Marketing And Patience
Alarming Marketing Trend
Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker
Like Brushing Your Teeth
Choosing Networking Functions
Timing and the Right Product Will Make Your Dreams Come True
Making Your Mark With The Millennials
10 Important Marketing Tips
Top 10 Marketing Pitfalls
Secret of Strategy - Part 1
Professional Marketing
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
Small Business Marketing Tip - Focus on a Niche or Target Market
Top 10 Tips To Market & Build Your Professional Practice
Everybody Loves Raymond....You Should Too!
Logo Facts
Marketing For Just Cause
Small Business Marketing; Abstract Philosophical Discussion
Creating Your Own Lead Capture Pages
The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
Are You Marketing Backwards?
How to Make Profits With a Commission Mailing Business
Quick Postcard Design Tips
Why Direct Mail Advertising Works And How To Lower Your Costs
Affordable and Reliable Web Hosting Starting at $4.49/Month
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing... Read More
The Greatest Business Tips are FREE
The best way for someone to hang on to a... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually... Read More
Resistances To Marketing a Practice-Part 1
If you are a therapist, counselor, or an alternative or... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I... Read More
Radio Advertising Works With These Tips!
Advertising on the radio can be an effective lead generation... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Marketing |