The Secrets of?

A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that they have cracked the algorithm how Google ranks websites.

Secrets are always exciting!

People are attracted easily by secrets. There is something special with them. Cracking the secrets of the Google algorithm seems to be a mystery like finding the Holy Grail. It is the Holy Grail of the internet community indeed! No wonder that a lot of e-books are offered that promise to find the grail that leads to a ranking among the top ten at Google search engine!

Why do merchants sell the knowledge about a secret?

Have you ever asked yourself why these Gurus and authors sell the secret how to get ranked on the top for a few dozens of dollars? Why do these people not keep and exploit the secret for themselves? They could become incredibly rich be keeping silent, because there is no advantage, if everybody knows and uses the same secret.

Or is it similar with the systems that promise high winnings in lotteries or Roulette? Some people make also a lot of money by selling such systems. If their systems were waterproof, they would monopolize and exploit it and not sell books about it.

Otherwise: Firms usually protect their secrets about their produces with patents and licenses. They only sell the right to use their patents for a fortune, not for dozens of dollars.

Selling the secret as good business

Selling the secret methods to success and wealth is a business of it's own. There is a lot of literature about how people can find their way to a lucky and wealthy life. Thousands and thousands of people try to get rich in the online business. They are eager to learn how it works and how they can expose their websites in the best way. And a lot of skills are needed, indeed, to move a website to the top. It's obvious that all these tips and tricks ? enwrapped in the mysteries of secrets ? sell themselves.

If everybody does the same!

Have you ever thought what happens, if everybody does the same, if thousands use the same methods in order to get a top ranking in a certain category? Only a few of thousands will make it to the top, even if everybody uses the same tricks. It's by random to get to the top, apart from the right methods, dedicated work and persistence.

Open hints

The internet is full of free accessible hints about search engine optimization. A lot of stuff is spread out what has to be done in order to get high link popularity, high Page Rank and traffic to the website. Let's have a look to some credible sources! The Member Area of Srub The Web offers an Optimization Overview and a downloadable Search Engine Secrets Report. A link at the website of linkpopularity.com leads to a free link pop guide that shows how to increase the link popularity. At last, but not at least: The google page www.google.com/webmasters let's peep through the curtain.

A world without secrets?

If there were no secrets, people would figure out secrets. People need the excitement about secrets. Readers who enjoy hunting the secrets may dive in the thriller "The Da Vinci Code" by the famous author Dan Brown. Enjoy the secrets of?

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked for public entities as well as for private companies. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web site: http://www.store-owner.com/owner/lwmall

In The News:


Google News
Updated : Sat, 11 Oct 2008 17:50:53 GMT

GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg


BBC News
GM Is Said to Be in Preliminary Talks With Chrysler (Update2)
Bloomberg - 2 hours ago
By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said.
Source: Chrysler, GM discuss merger, acquisition The Associated Press
GM mulled Chrysler acquisition: Huh? BloggingStocks
DetNews.com - Right Pundits - Fox 28 - Forbes
all 1,000 news articles

Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT

Nobel Peace Prize winner wants jobs for the young - International Herald Tribune


BBC News
Nobel Peace Prize winner wants jobs for the young
International Herald Tribune - 4 hours ago
AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade.
Ex-President Of Finland Is Awarded Peace Prize Washington Post
Nobel Finn Wall Street Journal
Voice of America - findingDulcinea - Burlington Hawk Eye
all 1,468 news articles

Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT

Stevens's Reputation 'Sterling,' Powell Says - Washington Post


Boston Globe
Stevens's Reputation 'Sterling,' Powell Says
Washington Post - 14 hours ago
By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders.
Reporter's Notebook: Powell Takes the Stand for Stevens FOXNews
Powell says Sen. Stevens' integrity "sterling" Reuters
CNN - The Miami Herald - ABC News - Anchorage Daily News (subscription)
all 2,873 news articles

Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT

This week in Apple: New notebooks, new writers, and more Woz - Ars Technica


Canada.com
This week in Apple: New notebooks, new writers, and more Woz
Ars Technica - 3 hours ago
By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way.
Don't Buy A Mac Laptop* Washington Post
Apple may launch new laptop United Press International
Forbes - CNNMoney.com - Computerworld - Macworld
all 182 news articles

Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT

Palin hammers Obama on the abortion issue in Johnstown - CNN


Boston Globe
Palin hammers Obama on the abortion issue in Johnstown
CNN - 44 minutes ago
(CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion.
Palin drubs Obama on abortion during Pa. rally The Associated Press
Palin Gets Personal On Abortion Issue CBS News
MSNBC - New York Times Blogs - Pittsburgh Post Gazette - The Tribune-Democrat
all 95 news articles

Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT

Obama Aims for Electoral Edge, Block by Block - New York Times


Sydney Morning Herald
Obama Aims for Electoral Edge, Block by Block
New York Times - 29 minutes ago
Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job.
Obama thanks McCain for remarks, presses attack Reuters
FOX News poll: Obama leads McCain United Press International
Voice of America - CBS News - The Associated Press - Washington Post
all 2,330 news articles

Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT

Marriage ruling not the end of debate in Conn. - The Associated Press


ABC News
Marriage ruling not the end of debate in Conn.
The Associated Press - 1 hour ago
HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions.
Video: Connecticut Court Allows Gay Marriage AssociatedPress
Conn. Ban On Gay Marriage Reversed Washington Post
New York Times - Boston Globe - Reuters - San Jose Mercury News
all 1,674 news articles

Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT

Add RSS Feeds To My Web Pages
Increase Traffic


PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

A Successful Solution: 10 Things to Consider

A provocation for the coming year, decade, century or millennium.By... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

Basic Brand Building

A brand is the essence of who you are. The... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More