The Most Important Marketing Principles of All Time
As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.
1. Know your customer. Know their wants and desires.
2. Offer the customer more benefits from your product or service than they would get by keeping their wallet closed, or shopping with the competition.
3. Have a unique selling proposition for your business. For example Federal Express Couriers 'Absolutely, positively overnight'.
4. Always have your marketing communicate WIIFM (What's in your product/service for me the customer).
5. Give your customers both emotional and rational reasons to buy from you.
6. Thank your customers for their business.
7. The customer is always right. In their mind they are. You better deal with this effectively because it will gain or lose business for you.
8. Loyal customers are a businesses greatest asset.
9. Customers are looking to reduce risk when they buy. The least risky option is generally the one they will take, even if this means no purchase at all.
10. The latest, hottest thing in marketing is unlikely to be all it's cracked up to be!!
So there's my 10, what do you think?
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 Google News Updated : Sat, 11 Oct 2008 17:50:53 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune
International Herald Tribune - AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Ex-President Of Finland Is Awarded Peace Prize Nobel Finn Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post
Washington Post - By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens Powell says Sen. Stevens' integrity "sterling" Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT Marriage ruling not the end of debate in Conn. - The Associated Press
The Associated Press - HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions. Video: Connecticut Court Allows Gay Marriage Conn. Ban On Gay Marriage Reversed Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT Palin hammers Obama on the abortion issue in Johnstown - CNN
CNN - (CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion. Palin drubs Obama on abortion during Pa. rally Palin Gets Personal On Abortion Issue Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg
Bloomberg - By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said. Source: Chrysler, GM discuss merger, acquisition GM mulled Chrysler acquisition: Huh? Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT Obama Aims for Electoral Edge, Block by Block - New York Times
New York Times - Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job. Obama thanks McCain for remarks, presses attack FOX News poll: Obama leads McCain Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT This week in Apple: New notebooks, new writers, and more Woz - Ars Technica
Ars Technica - By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way. Don't Buy A Mac Laptop* Apple may launch new laptop Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT RSS to HTML |
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