The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right?
Well, maybe. Maybe not!
There is a very simple ? yet amazingly potent ? marketing tool which in and of itself can become your most basic marketing strategy. It's called the "marketing funnel", and it's most important role is to first attract the interest of a minimum of 1,000 people then gradually, over time, one-by-one develop their trust in you?and, of course, in your idea or product.
Every funnel has certain things in common. Each, of course, is very wide at the top and very narrow at the tip. Not everything can come out the bottom all at once. Each also has a certain capacity from small to large. And each is a solid container. If it's got lots of holes, then it's a colander!
Your marketing funnel operates just like a conventional funnel you use in you kitchen or garage. The only thing that makes it different is what you put in it!
To fill your funnel, you need to take these eightbasic steps:
1. Discover your center of authenticity. Know who you are and who you and/or your creation is intended to help or attract.
2. Using the information that identifies your center of authenticity, create a personal parable (or story) telling how you came to be an innovator.
3. Create an elevator speech, also sometimes call an audio business card or 30-second commercial.
4. Create and publish an e-newsletter.
5. Develop alliance partners.
6. Speak frequently at meetings and conferences.
7. Offer teleconferences and live events.
8. Produce your innovation ? publish your book, put your invention on supermarket shelves, release your new software program, build your building! Your goal will be to regularly talk to and attract as your fans (i.e. newsletter readers) a minimum of 1,000 people.
"Sounds impossible!" you protest. Just remember, that the founder of Amazon.com began his business by sending just a handful of emails to people he knew and asked them to forward his message to people they knew. Within 30 days, he had reached people in all 50 states, and the rest is history.
Not all of those first 1,000 people will immediately pop out of the tip of the funnel and become your product champion, your best book reviewer, your client or your customer. However, as you keep in touch with them, over time more and more will get to know you, will come to respect you and ? even if they don't purchase your product ? may well tell others ? like book agents, prototype developers, and financial angels, to name a few -- about what you have to offer.
Rosemary Hauschild is a business coach serving creative individuals developing intellectual property. Impact Coaching International? offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. This coaching program is delivered through quarterly workshops, teleconference calls, web casts, fax and email. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind?, by sending an email to impactcoaching@msn.com with the following phrase in the subject line of your e-mail: subscribe creations list. For a free copy of "Create A Powerful Elevator Speech", send an email to impactcoaching@msn.com with the following phrase in the subject line: elevator speech.
 Google News Updated : Mon, 13 Oct 2008 05:51:32 GMT Jennifer Lopez, Marc Anthony renew vows along with Carlos Beltran ... - New York Daily News
New York Daily News - BY DAVE GOLDINER Just four years after saying "I do," Jennifer Lopez and Marc Anthony reportedly secretly renewed their vows in Las Vegas Sunday - and they had company at the altar. Inside Jennifer Lopez & Marc Anthony's Renewal Ceremony J.Lo’s vows not staying in Vegas Publ.Date : Mon, 13 Oct 2008 04:39:55 GMT Alaska ethics probe says Palin abused her power - Reuters
Reuters - By Caren Bohan CHILLICOTHE, Ohio (Reuters) - An Alaska ethics inquiry found on Friday that Gov. Sarah Palin, the US Republican vice presidential candidate, abused her authority by pressuring subordinates to fire a state trooper involved in a feud with ... Palin: Bad Guys vs. Good Guys Palin talks economic worries in Appalachian Ohio Publ.Date : Mon, 13 Oct 2008 05:10:53 GMT UPDATE 1-Tropical Storm Nana forms in Atlantic - Reuters
Reuters - MIAMI, Oct 12 (Reuters) - Tropical Storm Nana, the 14th of the Atlantic hurricane season, formed on Sunday in the Atlantic Ocean east of the Caribbean islands, the US National Hurricane Center said. Tropical Storm Nana forms in Atlantic Tropical Storm Nana Forms Over Eastern Atlantic Publ.Date : Sun, 12 Oct 2008 21:29:57 GMT Doubling of Vitamin D for Children Is Urged - New York Times
New York Times - By AP CHICAGO (AP) - The country’s leading group of pediatricians is recommending that children receive double the usually suggested amount of vitamin D because of evidence that it might help prevent serious diseases. Pediatricians double vitamin D recommendations Pediatricians double vitamin D recommendations Publ.Date : Mon, 13 Oct 2008 02:45:16 GMT Worth the trouble - Boston Herald Boston Herald - By Dan Duggan As Red Sox [team stats] fans shook out the cobwebs yesterday morning after yet another marathon postseason game, it would have been easy to forget some of the positive developments from the Sox’ 9-8, 11-inning loss to Tampa Bay in Game 2 ... Video: Tampa Bay Wins Slugfest on Sacrifice Fly Rays win respect, too Publ.Date : Mon, 13 Oct 2008 05:12:18 GMT Manatee dies before reaching Florida - South Coast Today
South Coast Today - By AARON GOUVEIA and KC MYERS EAST DENNIS - After a dramatic rescue Saturday morning, a wayward manatee known affectionately as Dennis died Sunday with just one hour before he reached SeaWorld in Florida. Manatee almost gave them the slip Cape Cod Manatee Dies on Way Back to Florida Publ.Date : Mon, 13 Oct 2008 05:14:57 GMT Television Review | 'My Own Worst Enemy' - New York Times
New York Times - By ALESSANDRA STANLEY Most people sometimes wake up on the wrong side of bed. The hero of “My Own Worst Enemy” on NBC wakes up on the wrong side of his brain. 'Worst Enemy' Just Isn't Bourne-Again Bond Spy-vs.-normal-guy premise of 'Worst Enemy' doesn't work Publ.Date : Mon, 13 Oct 2008 04:54:37 GMT Increase Search Engine Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... As a promotions director for a lot of super markets,... Read More Do you spend a lot of time and energy courting... Read More Market, Market and then market some more. So many small... Read More Developing the questionnaire is undoubtedly the most important part of... Read More Have you ever had a conversation with a person who... Read More Do you have Communication breakdown?How are you communicating with your... Read More 1. Focus your fax marketing on one objectiveFax is a... Read More When a shopper picks up a product in a store,... Read More Direct marketing is advertising from a manufacturer or front-end supplier... Read More This list contains 25 powerful strategies to improve your direct... Read More My 6 year old daughter Emily knows exactly what she... Read More If recreating the old experience of subscribing to magazines by... Read More Every business needs customers, but more importantly every business needs... Read More Building a coaching or consulting practice can be rewarding and... Read More You have read part 1 & 2 of this article... Read More You're probably thinking, here we go again somebody is trying... Read More When you want to win and woo new clients with... Read More When you hear the word "marketing" what comes to mind?... Read More What is Marketing? There are many text book answers to... Read More My childhood was my foundation for how I write and... Read More To read the beginning of this special report, you can... Read More A case study in online "thinking outside the box" The... Read More To prevent the risks of a promotion campaign for our... Read More 1) Know the company and their culture. Are they trendy... Read More Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Adsense
websites
Promotional Products
Three Simple Keys Will Make Your Customers Stick
How To Get New Business
Tips For Developing An Effective Questionnaire
Knock, knock. Whos There? Your Target Market, Are You Listening?
Communication Breakdown - Dont Let It Happen To You
How to Conduct a Successful Fax Marketing Campaign
Service Marketers; How?s Your Packaging?
Direct Marketing Puts Information In The Buyer?s Hands
25 Ways To Make Your Next Direct Mail Campaign Work
Lessons From a Six Year Old
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Top Four Marketing Secrets of Building a Professional Practice
Polishing Your Translation Style - Marketing Your Services
Gift Cards - Is It Time to Use Them for My Business?
Down To The Wire
What to be Successful? Marketing Makes the Difference
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
AIDA From A Different View - I Call It the 5 Ws
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
Fair Measures Corporation
Tipical Mistakes in Marketing
Corporate Gift Tips To Wow Clients & Associates
Ten Breakthrough Marketing Ideas
Affordable and Reliable Web Hosting Starting at $4.49/Month
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
People Do Business with People They Like
People do business... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing... Read More
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I... Read More
Direct Mail Response Rates Low? Eliminate These Mistakes
Are your direct mail response rates lower than you expect?... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
So You Want To Cut The Crap And Get Into The Money?
So, you´ve been around for a while, and maybe even... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Marketing |