What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.
I can't count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don't even bother to track the results. How will you ever know if, when, and why your marketing is successful, or unsuccessful, if you don't see hard data on your results?
With online marketing, it's easy to find out where and when your marketing dollars are being wasted. Using online tracking you can:
Online tracking can tell you all this and more. Whatever online marketing you use, from banners to pop-unders, ebooks to articles, make sure you know what works and what doesn't. Use online tracking and save yourself money, time and energy.
About The Author
Karen Fegarty karen@ezTrackZ.com is the CEO of MailWorkZ/ezTrackZ, an e-marketing technology company focused on developing and marketing leading email marketing and tracking tools. TRACK YOUR RESULTS in a variety situations with ezTrackZ. Don't waste money on ineffective marketing. Visit http://www.eztrackz.com. Reach Karen at karen@mailworkz.com or 902.835.5009.
![]() Google News Updated : Fri, 05 Sep 2008 14:05:39 GMT In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem - Wall Street Journal Wall Street Journal - By GAUTAM NAIK After struggling for years to improve the treatment of cancer, scientists now hope to fight the disease with the help of the same techniques that deciphered the human genome eight years ago: mapping it. What You Need to Know About Mapping the Cancer Genome Data on defective genes make tailored remedies possible Publ.Date : Fri, 05 Sep 2008 04:01:28 GMT Reviews of McCain's speech - MSNBC
MSNBC - The AP’s Ron Fournier says McCain “preached bipartisanship and unity from a stage retooled to carry him out to the Republican faithful. McCain: I work for you ‘Change is coming,’ McCain tells GOP in speech Publ.Date : Fri, 05 Sep 2008 13:35:16 GMT Nokia Forecasts Drop in Third-Quarter Market Share (Update1) - Bloomberg
Bloomberg - By Juho Erkheikki Sept. 5 (Bloomberg) -- Nokia Oyj, the world's biggest maker of mobile phones, forecast a drop in third-quarter market share after competitors slashed prices and a new handset was delayed. Nokia Sees Market Share Slipping in Third Quarter Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook Publ.Date : Fri, 05 Sep 2008 12:50:07 GMT PIECING TOGETHER A PLEA How the deal got done - Detroit Free Press
Detroit Free Press - BY JOE SWICKARD • FREE PRESS STAFF WRITER • September 5, 2008 Prosecutors rolled Detroit Mayor Kwame Kilpatrick's plea deal into court Thursday praying the wheels wouldn't fall off. Detroit Mayor Acknowledges 'Poor Judgment' Detroit mayor pleads guilty, to leave office Publ.Date : Fri, 05 Sep 2008 07:57:24 GMT Lebanese ruling majority accuses Syria of interfering in Lebanon - Xinhua
Xinhua - BEIRUT, Sept.5 (Xinhua) -- Lebanese ruling majority accused Syrian President Bashar Assad of interfering in Lebanese internal affairs and not recognizing Lebanon's sovereignty, local press Naharnet reported Friday. Video: Sarkozy in Syria : the press is divided Editor's Notes: A losing battle, so far Publ.Date : Fri, 05 Sep 2008 11:59:29 GMT Lavrov rejects Cheney's attack on Russia - CNN International
CNN International - By CNN's Matthew Chance MOSCOW, Russia (CNN) -- Russia on Friday rejected sharp criticism by US Vice President Dick Cheney that its intervention in Georgia raises doubts about Moscow's reliability as an international partner. Video: Cheney Slams Russia for War Against Georgia Russia says Cheney fanning Georgian aggression Publ.Date : Fri, 05 Sep 2008 12:45:40 GMT Dell looks to sell factories worldwide - CNNMoney.com
CNNMoney.com - By Scott Moritz Dell (DELL) is getting more serious about trimming costs and is exploring plans to sell its PC manufacturing plants, according to a news report Friday. Dell said to consider sale of factories Ahead of the Bell: Dell may sell plants, WSJ says Publ.Date : Fri, 05 Sep 2008 13:15:09 GMT Website Traffic Promotion |
PARLOT::Ebooks, Scripts,
Websites, and more... Do you own a small business? Do you wish to... Read More Have you created a marketing plan for your Website? If... Read More I've heard a lot of people lament the fact that... Read More Do sales come from your ezine regularly? How many well-written... Read More Relevant, original and impactful: that's what my friend Creative Director... Read More AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More "Cross promoting with other businesses can give you a significant... Read More You can make the sale. You know your core message.... Read More Some companies that use direct mail to sell their products... Read More Social scientists have proven that people experience what they come... Read More My 6 year old daughter Emily knows exactly what she... Read More Direct marketing is built on four things. The other way... Read More That is the question, you should be asking yourself. Many... Read More How to sell more and sell quickly online for your... Read More Your customers don't know what they want. And to assume... Read More The key to great exhibiting is marketing. But marketing is... Read More I think selling and marketing today often feels a bit... Read More I just spent a week at the beach with my... Read More The other day I received an e-mail from an internet... Read More How to Take Your Law Firm to the Next Level... Read More Information is the lifeblood of the economy. That's especially true... Read More For most of the small business owners I work with,... Read More Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More To tell you the truth (and about 53% of this... Read More
Adsense
websites
Small Business Bonzai Marketing
Creating a Marketing Plan for Your Website
After Your Postcard Mailing: Follow Up with Finesse
Produce More Sales from your Email Promotions Five Ways - Part 1
A Creative RIOT
First to Market Theory
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
It Takes Two - How to Cultivate Profitable Alliances
Have You Sold Your Internal Customers?
Direct Mail Sales Letter Mistakes to Avoid
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Lessons From a Six Year Old
These Four Things Will Make Your Direct Marketing Successful
Is Your Marketing Working...
The 30 Incredible Ways To Sell Your Products Now and Sell More
What Your Customers Want
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
Small Business Marketing Tip - Focus on a Niche or Target Market
Sum of Its Parts
A Different Perspective On The No-Call List
How to Take Your Law Firm to the Next Level
Demographics For the Masses
The 5 Musts of Marketing
Creating Your Unique Selling Proposition or USP
Mark Twain?s Great Marketing Idea
1. Focus your fax marketing on one objectiveFax is a... Read More
Every business and professional practice MUST be in the public... Read More
Unless you've been living under an Internet rock, you've probably... Read More
The key to great exhibiting is marketing. But marketing is... Read More
The importance of pricing can not be underestimated as incorrect... Read More
Never tell people how to do things. Tell them what... Read More
Most business owners get so involved in the work of... Read More
But more importantly, watch what they do. If you do... Read More
Each and every day those of us on the Internet... Read More
Owning a small business isn't easy, especially if you are... Read More
I was saddened to hear of the passing of one... Read More
Here are 7 simple marketing tips to help you boost... Read More
If the promotional items you give out end up in... Read More
In the past, purchasing ad space was the solution to... Read More
It is a well known web site marketing strategy: To... Read More
A white paper on how companies should analyse customer data... Read More
When commercials come on the television do you get up... Read More
The buzzword these days is "relationship" marketing. Just what is... Read More
Every January, trade publications put out a list... Read More
Your business depends on the success of your marketing efforts.... Read More
In a world that is spinning out of control; with... Read More
So you started a business. How's it going? Did you... Read More
If you've got a mailing list of at least a... Read More
We all work hard to attract even one paying client.... Read More
In direct mail, the offer is the incentive or reward... Read More
Marketing |