Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.

They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.

So, What's The Difference Between Strategic And Tactical Marketing?

The distinction between the two is huge. "Tactical Marketing" is the execution of your marketing plan, such as generating leads, placing media, creating marketing tools, and implementing a follow-up system. In other words, it's the medium in which your message is delivered.

"Strategic Marketing" has to do with what you say, how you say it, and who you say it to. In other words, it's the content of your marketing message.

Strategic Marketing starts with understanding your customers and the things that are important to them, understanding "WHY John Smith buys".

"If You Want To Know WHY John Smith Buys What John Smith Buys, You've Got To See The World THROUGH John Smith's Eyes."

Just putting a marketing message in an appropriate medium for John Smith to hear or read is not good enough. The strategy must derive from an understanding of what's important to John Smith. Otherwise, this tactical part of the marketing process will be much less effective, resulting in ads that under-perform.

Many companies try to figure out how to sell more before they find out how to provide a solution to their consumers' needs. The procedure for accomplishing this is exactly the same every single time, for every kind of business.

It's The Advertiser's Job To Pay Attention To Human Nature. Buyers Always Want To Make The Best Decision Possible.

Strategically, marketing programs and advertising should get the attention of target market prospects and facilitate their decision-making. This lowers their risk for taking the next step in the buying process.

By understanding what's important to your target market, you can then put together a strategy that gets more qualified prospects to call, reduces your sales cycle, and increases your conversion ratios.

AFTER the strategy is in place, the tactical execution simply consists of testing and implementing your strategic plan.

Good luck with your marketing efforts.

¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤
Get a FREE Comprehensive Tactical Marketing Checklist, simply email your request to TacticalChecklist and ensure that you are considering all of the different types of tactical marketing resources you should consider.

About The Author:
Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm
Email: mgamble@mymondemand.com

---

Google News Updated : Fri, 05 Sep 2008 08:05:30 GMT Wal-Mart acting on shifts in consumer spending - BusinessWeek Los Angeles Times Wal-Mart acting on shifts in consumer spending BusinessWeek - 3 hours ago By CHUCK BARTELS If the mood on Wall Street is grim, then consumers must be feeling even more bleak, right? Fuel prices remain high, inflation has hit food prices hard and consumer confidence is down. August another disappointing month for retailers Los Angeles Times Lower-cost stores gain from US shoppers' thriftiness Financial Times Forbes - The Associated Press - Wall Street Journal all 673 news articles Publ.Date : Fri, 05 Sep 2008 04:48:39 GMT Data on defective genes make tailored remedies possible - Baltimore Sun Voice of America Data on defective genes make tailored remedies possible Baltimore Sun - 41 minutes ago By Frank D. Roylance Researchers cataloging the genetic codes of deadly human brain and pancreatic cancers say they have found several dozen defective genes that appear to work in concert to set off the tumor growth that eventually kills their victims. In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem Wall Street Journal What You Need to Know About Mapping the Cancer Genome U.S. News & World Report Reuters - The Associated Press - Bloomberg - Science Daily (press release) all 209 news articles Publ.Date : Fri, 05 Sep 2008 07:24:12 GMT Rice set for historic Libya visit - BBC News RTE.ie Rice set for historic Libya visit BBC News - 3 hours ago US Secretary of State Condoleezza Rice is set to begin a historic visit to Libya as part of a North African tour. She is expected to meet Libyan leader Muammar Gaddafi as part of the trip, which will also include visits to Tunisia, Algeria and Morocco. Rice set to begin historic Libya visit AFP Rice set to make history in Libya The Associated Press Aljazeera.net - International Herald Tribune - WZTV - Bloomberg all 425 news articles Publ.Date : Fri, 05 Sep 2008 04:41:55 GMT McCain takes stage, turns down heat - Boston Globe The Gazette (Montreal) McCain takes stage, turns down heat Boston Globe - 1 hour ago By Joanna Weiss For a man at the top of a presidential ticket, John McCain had an unusual task last night: to remind the nation that he was the star of his own show. Palin Assails Critics and Electrifies Party New York Times GOP welcomes McCain with enthusiasm Milwaukee Journal Sentinel CBS News - Kansas City Star - ABC News - TIME all 1,387 news articles Publ.Date : Fri, 05 Sep 2008 06:20:31 GMT Boeing Workers Are on the Brink - BusinessWeek Wall Street Journal Boeing Workers Are on the Brink BusinessWeek - 1 hour ago Despite being offered a relatively generous package by management, Boeing machinists are ready to go on strike. Here's why by Joseph Weber When a stunning 87% of Boeing machinists voted on Sept. Motown Blues for Boeing? Wall Street Journal Boeing, machinists union meet with mediator The Associated Press Seattle Times - Bloomberg - Reuters - Chicago Tribune all 1,406 news articles Publ.Date : Fri, 05 Sep 2008 06:54:59 GMT '1967 lines not up for discussion' - Jerusalem Post Sydney Morning Herald '1967 lines not up for discussion' Jerusalem Post - 32 minutes ago By JPOST.COM STAFF The July 4, 1967 lines are not up for discussion and are the very foundations from which direct talks between Israel and Syria will start, Syrian Foreign Minister Walid Muallem said Friday. Video: Sarkozy in Syria : the press is divided france24english Syrian sets terms of role on peace Philadelphia Inquirer New York Times - Boston Globe - International Herald Tribune - Voice of America all 1,039 news articles Publ.Date : Fri, 05 Sep 2008 07:32:39 GMT Schwarzenegger: Palin delivered 'fantastic' speech - San Jose Mercury News KGET 17 Schwarzenegger: Palin delivered 'fantastic' speech San Jose Mercury News - 1 hour ago AP SACRAMENTO—Gov. Arnold Schwarzenegger on Thursday said Sarah Palin hit a home run with her acceptance speech for the Republican vice presidential nomination. Video: Governor To Californians: Bug Lawmakers About Budget kcratv California nears record in spending plan stalemate Sacramento Bee San Gabriel Valley Tribune - Los Angeles Times - New York Times - City Watch all 302 news articles Publ.Date : Fri, 05 Sep 2008 06:14:17 GMT Automate Your Blogging Add RSS Feeds To My Web Pages

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of marketing programs, many with great... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Marketing the Government for Profit

Steps and tips on marketing your business to the government.Fact:... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More