Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.
We had a blast, and I may never be completely dry again!
One of the features that really intrigued me was the 400 gallon bucket that was on top of one of the multiple water slides (picture a giant jungle gym with multiple water slides). Water poured into the bucket and each time it filled up, the bucket would dump 400 gallons of water down on the slides, soaking everyone, especially if you were right beneath.
As a matter of fact, if you are right under it, you need to be sure that your bathing suit is securely attached to your body, or else you could lose it, as more than one person did.
What does this have to do with private practice marketing?
Well, this was not the only bucket I noticed on the complex. There are multiple buckets all over the complex all designed to get you to put your money in the bucket.
Here's a partial list:
Room fee - not cheap by the way.
In room movies
Room service
Shops at each water park to buy drinks and food
Soda machines all over the place
In the mall:
5 different restaurants
A breakfast with the Nickelodeon characters
A souvenier store
A store where you could get fake tatoos, hair braids, etc.
And a store where you could get balloon animale made
And that's just a partial list.
You could spend your entire vacation budget without ever leaving the hotel, which is probably their intent.
Yet how many buckets do we have for our clients and customers to put their money in?
Most have only one, maybe two.
What would it be like to have "multiple buckets" in your practice?
What other products or services can you offer your current and past clients?
I invite you to see how many ideas you can come up with, while I go and dry off.
Visit BuildingYourIdealPractice.com for more tips and tools to build the practice of your dreams, and to subscribe to our brand new podcast at PrivatePracticeMarketingPodcast.com
 Google News Updated : Fri, 29 Aug 2008 00:25:10 GMT Aaron Sorkin Signs Up for Facebook - Zap2it.com
Zap2it.com - Sorkin is in negotiations to write an untitled film project about the creation and expansion of the popular social networking site Facebook. Coming soon: 'Facebook: The Movie'? 'West Wing' creator may be writing movie about Facebook Publ.Date : Thu, 28 Aug 2008 16:18:21 GMT Will Gustav prompt GOP to delay its convention? - Houston Chronicle
Houston Chronicle - By PEGGY FIKAC Copyright 2008 San Antonio Express-News AUSTIN - A Republican National Convention spokeswoman left open the possibility today that the Minnesota gathering set to nominate US Sen. John McCain could be delayed if Gustav hits the Gulf Coast ... Video: Gustav Strengthens, New Orleans Braces New Orleans asks: Will the rebuilt levees hold? Publ.Date : Thu, 28 Aug 2008 23:50:50 GMT Death toll climbs as Gustav barrels through Caribbean - AFP
AFP - KINGSTON (AFP) - Tropical Storm Gustav battered Jamaica Thursday as the death toll climbed to 51 in Haiti, two days after the storm raked across the impoverished nation at hurricane strength. Video: New Orleans Watching Gustav's Path UPDATE 3-Gustav threatens Jamaica, new storm in Atlantic Publ.Date : Thu, 28 Aug 2008 23:30:35 GMT Salmonella Outbreak Ends With Questions - New York Times
New York Times - By Mike Nizza The United States government’s response to the Salmonella outbreak has emerged in a series of utterly frank briefings, so it was fitting that officials wrote the last chapter with a hint of uncertainty. CDC: Salmonella outbreak appears to be over CDC: Salmonella outbreak appears to be over Publ.Date : Thu, 28 Aug 2008 21:03:08 GMT Giambi delivers game-winner for Yanks - MLB.com
MLB.com - By Bryan Hoch / MLB.com NEW YORK -- Jason Giambi's game-winning single to center field in the bottom of the ninth inning lifted the Yankees over the Red Sox, 3-2, on Thursday salvaging the finale of the last regular-season series between the storied ... Giambi and Yanks avoid sweep by Red Sox Giambi's Heroics Lift Yankees In Finale Publ.Date : Thu, 28 Aug 2008 20:52:53 GMT A blogger takes office in Malaysia - Christian Science Monitor
Christian Science Monitor - Five years of blogging has brought Jeff Ooi a measure of notoriety. His biting posts on Malaysian politics sparked police investigations. Anwar Makes Victorious Return to Malaysian Parliament Anwar, back in Malaysia parliament, stages walkout Publ.Date : Thu, 28 Aug 2008 17:45:52 GMT Garden Grove man dies after West Nile infection - Los Angeles Times
Los Angeles Times - By Stuart Pfeifer, Los Angeles Times Staff Writer A Garden Grove man has died from after being infected with West Nile virus, the second death in Orange County from the mosquito-transmitted disease this month, the Health Care Agency disclosed today. West Nile virus causes 2nd death in California West NIle mosquitoes found in Tinley Park Publ.Date : Thu, 28 Aug 2008 21:38:44 GMT RSS to HTML |
PARLOT::Ebooks, Scripts,
Websites, and more... If your company doesn't have a direct marketing program in... Read More One of the very basic conditions of being a successful... Read More "Do it!", "Do it now!", or "Do it because..."Which of... Read More Have you ever put on a jacket you haven't worn... Read More In today' s marketplace, the pressure for immediate bottom-line results... Read More At the very heart of any successful marketing strategy is... Read More Some companies that use direct mail to sell their products... Read More Most professional copywriters would say that headlines account for 80%... Read More Are your products or services geared towards only one target... Read More I often talk with business owners who tell me how... Read More Radio advertising can be a small business's best friend. It's... Read More Have you created a marketing plan for your Website? If... Read More Regardless how small or large your budget is, there are... Read More Are your marketing messages to Realtors® guilty of these promises?-... Read More A simple answer to that is: Yes, Marketing Miracles happen!... Read More One of the greatest challenges to effectively marketing a business... Read More Being in a quandary prevents you from moving forward in... Read More Many service business owners these days are "giving away" their... Read More Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More Marketing calendars are used by many businesses to help keep... Read More Here are three alternatives to increase your testimonial numbers or... Read More The steps to creating an effective marketing plan begin with... Read More Every professional or consultant knows that clients typically hire people... Read More 60+ hour workweeks, cash flows that constantly keep you up... Read More There's no such thing as a captive audience--any of us... Read More
Adsense
websites
Direct Marketing ? Brand Identity Guru Tips
Business Cards and Business Etiquette
The Power of because...
Making More With Existing Clients
For Market Breakthroughs, Put Timing on Your Side
Does The Market Really Want It?
Direct Mail Sales Letter Mistakes to Avoid
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
How to Expand Your Target Markets
How To Successfully Launch A New Business Activity
Radio Ads That Get Results
Creating a Marketing Plan for Your Website
My Marketing Budget Is Small - How Can I Make The Most Of It?
Mortgage Broker Marketing - Sell Problems, Not Solutions
Marketing Miracles - Do They Just Happen?
Are You a Marketing Octopus, or a Marketing Worm?
Marketing Quandaries
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Beyond Fear And Greed: Emotions That Sell
What You Need in Your Marketing Calendar
Three Alternative Methods On Getting Quality Testimonials with Bonus
Your REALTOR® Marketing Plan
Nine Must-Do Positioning Steps
Marketing Flat? Is It Your Plan or Your Vision?
Cave Paintings, Baseball and Connecting
Affordable and Reliable Web Hosting Starting at $4.49/Month
Encouraging Contact
The small time promoter has to work hard and on... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display"... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can... Read More
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a... Read More
How to Leverage Your Most Powerful Marketing Tool
Second in a series of three articles:What if you could... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
Marketing Smarter To Earn More
An accountant once told me that he never met anyone... Read More
Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Marketing |