Postcards Work
What's the fastest, simplest and cheapest way to promote just about any business?
The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage. You can actually send someone a postcard every 30 days for only $3 a year. Postcards Work.
You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often. Postcards Work.
What are the 2 biggest secrets of marketing with postcards?
1. Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for a cookie or a desperately wanted toy. If you are not a parent, I'm sure you remember asking, even begging for a toy, treat or permission to stay up past your bedtime until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too. Postcards Work.
2. There are really only 4 reasons people don't buy your products and services. Look at your own buying behavior and see for yourself if you believe me when I tell you these 4 apply to you too.
a) No need.
When people don't buy from you, it's because they don't want what you are offering. They may need what you are offering and not know or acknowledge that need, but the bottom line is they don't want it.
Save lots of time, effort and money by targeting your postcard mailings to groups of people who have demonstrated they want your product or service or one's similar to yours and then mail to them. Follow at least this one piece of advice and become more profitable immediately.
Examples of those who have demonstrated they want your products and services are:
1. your own customers, 2. your competitor's customers and 3. people who have bought products and services which your products and services supplement or complement.
Target your marketing. Promote your business exclusively to people likely to have a strong desire for the benefits provided by your product or service.
Postcards Work.
b) No money.
Businesses and consumers don't usually avoid purchases because they don't have or can't get the money necessary to purchase. They usually don't buy because they decide buying something else is more important to them (like food).
You can get them to buy from you by making it clear to them that buying your product or service will get rid of something they don't want or will get them something they do want or will get them more of something they already have that they like having.
It is your job to get your people and businesses to see that your products and services give or get them what they really want. Consumers and businesses rarely avoid buying something because they don't have (or can't get) the money needed to make the purchase. They avoid buying what you offer because they place a higher priority on spending money for something else. What is the most nagging problem you can solve for prospects in your targeted market? Make it real to them how they'll feel when your product or service eliminates that problem. Use postcards to communicate how they can get their problem solved.
Postcards Work.
c) No hurry.
People tend to drag their feet after they decide to buy something. The longer they wait to purchase the more likely they are to forget why your product or service is valuable or even absolutely necessary to them. Keep your message in front of them with repetitive mailings. If you don't...You'll lose the business. The reason repetitive mailings are so effective is that they remind your customers and prospects of what they are missing by not having your product or service working for them in their life. You can avoid losing sales because of "no hurry" by rewarding customers for taking immediate action and penalizing those who don't. For example, offer a special discount price or a special bonus for ordering before a deadline.
Do repetitive mailings to targeted customers and prospects and you will make more sales.
Postcards Work.
d) No trust.
Most people's fear of losing something is a bigger concern than getting something that they want.
This fear causes them to frequently avoid buying something they truly want.
They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem.
You must take away their risk in doing business with you. You must provide a way that they can "trust" you.
If you don't they won't buy and you will lose business.
Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business...
1. Eliminate the risk with an unconditional money back guarantee.
2. Give them testimonials from satisfied customers and/or provide references that prove the quality and reliability of your product or service.
3. Make it easy for your prospects and customers to communicate with you and get their questions and concerns answered. Let them see you and your business are real and that you value getting and keeping their trust and present and future business.
These are really the only 4 reasons why people don't buy from you. You can increase your sales and profits by knowing them and doing everything you can to mail your postcards to the people and businesses most likely to want and benefit from your products and services, make it clear to them how valuable the benefits of your products and services are to them, get them to see the urgency of getting the value of your products and services now and finally that they can trust you to help them get the benefits you promised your products and services would give them.
When you do all these things, guess what? People will buy from you like crazy. Postcards are a perfect low cost medium to overcome the 4 reasons people don't buy from you.
Use postcards in repetitive mailings and make your business soar.
Don't ever forget.
POSTCARDS WORK!
Steve Conn is a Marketing Consultant. He consulted PostcardMania before it could afford its own in-house full-time marketing director. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she's sharing her marketing secrets with others. For more free marketing advice, visit her website at http://www.postcardmania.com
 Google News Updated : Sat, 11 Oct 2008 17:50:53 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune
International Herald Tribune - AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Ex-President Of Finland Is Awarded Peace Prize Nobel Finn Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg
Bloomberg - By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said. Source: Chrysler, GM discuss merger, acquisition GM mulled Chrysler acquisition: Huh? Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT This week in Apple: New notebooks, new writers, and more Woz - Ars Technica
Ars Technica - By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way. Don't Buy A Mac Laptop* Apple may launch new laptop Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post
Washington Post - By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens Powell says Sen. Stevens' integrity "sterling" Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT Palin hammers Obama on the abortion issue in Johnstown - CNN
CNN - (CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion. Palin drubs Obama on abortion during Pa. rally Palin Gets Personal On Abortion Issue Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT Marriage ruling not the end of debate in Conn. - The Associated Press
The Associated Press - HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions. Video: Connecticut Court Allows Gay Marriage Conn. Ban On Gay Marriage Reversed Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT Obama Aims for Electoral Edge, Block by Block - New York Times
New York Times - Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job. Obama thanks McCain for remarks, presses attack FOX News poll: Obama leads McCain Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT Amazon Tool |
PARLOT::Ebooks, Scripts,
Websites, and more... One key discipline of successful direct marketing has been to... Read More Ouch . . . sounds pretty drastic I know, but... Read More RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More Every direct mail package you drop in the mail should... Read More Pop quiz! If you have to say goodbye to your... Read More The world is full... Read More Almost every small business marketer knows that they should gather... Read More Have you ever put on a jacket you haven't worn... Read More In early 1992, President George H.W. Bush was riding high.... Read More Targeting high potential markets with a direct mail marketing campaign... Read More Generation Y--The second-largest crop of young people in America's history,... Read More Simply put the marketing people and the sales people depend... Read More Many professional copywriters estimate that the headline contributes to 80%... Read More Copywriters that try to be clever, humorous, abstract, or use... Read More Maybe you don't want to work that hard, or maybe... Read More Wake up women (and you men too). I think we... Read More Is Advertising Viable?At the turn of the 20th century, department... Read More Expanding your subscriber list, whether it be for your ezine,... Read More A few decades ago, in the early days of automatic... Read More Picture this. You develop some product or service, spend countless... Read More 1) Know the company and their culture. Are they trendy... Read More Brochures have become vital in today's workplace, serving a wide... Read More Some of the most successful package introductions have come from... Read More Many business owners do not understand the authenticity and validation... Read More As an entrepreneur involved in selling and/or promotion... Read More
Adsense
websites
Alarming Marketing Trend
Is It Time To Kill Your Marketing Program?
Renting Your Mailing Lists to Others
Direct Mail Offers: Eight Steps to Making them Effective
The Name Game
Turning The Casual Scanner Into A Buyer
The Testimonial Writing Machine
Making More With Existing Clients
Marketing: Are You Focused?
Using Demographic Data For Your Direct Mail Marketing Campaign
Making Your Mark With The Millennials
Sales and Marketing: Can One Exist Without the Other?
Top 3 Reasons Why Your Headlines Fail
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Do this One Thing and Beat 85% of Your Competition!
Package Your Products for Thunder Thigh Women - Big Butts Too
Target Marketing - What Are You Aiming For?
21 Ways To Expand Your Subscriber List
How to Use Your Newsletter to Research Your Market
Are You Ready To Research Your Market?
Corporate Gift Tips To Wow Clients & Associates
A Look at Color Brochure Printing
Dont Think Like A Package Designer - Think Like A Customer
Do You Have This Important Tool in Your Marketing Arsenal?
Money-Makers Secrets to Renting Profitable Mailing Lists
Affordable and Reliable Web Hosting Starting at $4.49/Month
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
How to Leverage Your Most Powerful Marketing Tool
Second in a series of three articles:What if you could... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Marketing |