Postcard Mania

Will postcards be an advantage for you?

The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Junk mail, as many call it, does not always get read, but if you put a twist on what is on your postcard, then you are likely to be noticed. A postcard will not yield much business, but in reality it only takes one good contract to pay for the whole mailing. So how do you use postcards effectively? First, you should take time to make up a target list of potential clients. Never bother sending postcards to people or businesses that will never have any use for what you do; that would be wasting your money. Once you have selected your target (and it will take a considerable amount of time to fine tune your target audience) you will need to create the message. What is it that you are trying to accomplish with your postcard mailing?

Some businesses want to sell their products or services through the mailing. This is OK but often turns out to be just a one shot deal that gets tossed. You will likely want to set up a series of postcards at specified intervals to make sure that your message is getting across to the potential user of your product or service. The first postcard should make a strategic announcement as we talked about earlier, and the second and subsequent ones should also make other announcements, etc.

Remember that by sending out postcards, you are looking to gain some brand recognition. If a business needs your service in the future, and you are doing regular postcard or other mailings, they will likely want to give you a call. This percentage will be low but at least you will have the branding you re looking for.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

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Google News Updated : Fri, 05 Sep 2008 02:05:17 GMT GOP Convention Spin, Part II - Newsweek BBC News GOP Convention Spin, Part II Newsweek - 1 hour ago Palin trips up on her facts, and Giuliani and Huckabee have their own stumbles on Night 3 of the Republican confab. By Viveca Novak | factcheck. Video: Former New York Mayor Rudy Giuliani Full Speech at the RNC CSPAN Palin packs a punch Augusta Chronicle New York Times - CNN Political Ticker - Atlantic Online - New York Daily News all 933 news articles Publ.Date : Fri, 05 Sep 2008 00:41:06 GMT Rescuers can't get aid to starving Haitian city - The Associated Press CBC.ca Rescuers can't get aid to starving Haitian city The Associated Press - 1 hour ago GONAIVES, Haiti (AP) - The convoy rumbled out of the UN base toward a flooded, starving and seething city Thursday, carrying some of the first food aid since Tropical Storm Hanna drowned Gonaives in muddy water three days ago. Sorrow and hunger overwhelm Haitian storm shelter Reuters At least 90 killed as tropical storm Hanna passes by Haiti Xinhua Inquirer.net - Aljazeera.net - International Herald Tribune - Air Force Link all 1,894 news articles Publ.Date : Fri, 05 Sep 2008 01:01:18 GMT Work by Hopkins team lights way to cancer 'milestone' - Baltimore Sun Voice of America Work by Hopkins team lights way to cancer 'milestone' Baltimore Sun - 1 hour ago By Frank D. Roylance | frank.roylance@baltsun.com Researchers cataloging the genetic codes of deadly human brain and pancreatic cancers say they have found several dozen defective genes that appear to work in concert to set off the tumor growth that ... Gene trawl shows curing cancer harder than thought Reuters Genetic Mutations Linked to Deadly Cancers U.S. News & World Report Voice of America - The Associated Press - Bloomberg - GenomeWeb News (subscription) all 170 news articles Publ.Date : Fri, 05 Sep 2008 00:10:52 GMT Gustav’s Rains Delay Cup Playoffs - New York Times Los Angeles Times Gustav’s Rains Delay Cup Playoffs New York Times - 2 hours ago By LARRY DORMAN ST. LOUIS - Torrential rain from the remnants of Hurricane Gustav drenched the Bellerive Country Club on Thursday and washed out the first round of the BMW Championship, the third of four events in the PGA Tour’s FedEx Cup playoffs. Hit the virtual green with new 'Tiger' golf game USA Today 'Tiger Woods' tops this season's golf games International Herald Tribune Sports Network - The Associated Press - PGA Tour - Reuters all 496 news articles Publ.Date : Thu, 04 Sep 2008 23:09:34 GMT Bush advised to back modest troop cuts in Iraq - Reuters Washington Post Bush advised to back modest troop cuts in Iraq Reuters - 1 hour ago By Andrew Gray WASHINGTON (Reuters) - Top US defense officials have recommended that President George W. Bush withdraw one combat brigade from Iraq but not until early next year, Pentagon sources said on Thursday. Military officials: No troop cuts this year CNN International Sources: Bush advised to delay troop cuts in Iraq The Associated Press New York Times - AFP - Voice of America - Los Angeles Times all 561 news articles Publ.Date : Fri, 05 Sep 2008 00:06:35 GMT Roger Federer advances at US Open - Los Angeles Times TVNZ Roger Federer advances at US Open Los Angeles Times - 3 hours ago Elise Amendola / AP Roger Federer of Switzerland defeated Gilles Muller of Luxembourg, 7-6 (5), 6-4, 7-6 (5), to reach the semifinals of the US Open. Federer Rolls Past Muller New York Times Federer's year of living defensively - Tennis ESPN Sports Network - The Associated Press - NJ.com - Bloomberg all 1,329 news articles Publ.Date : Thu, 04 Sep 2008 22:39:50 GMT Cheney seeks to bolster Ukraine - BBC News ABC News Cheney seeks to bolster Ukraine BBC News - 7 hours ago US Vice-President Dick Cheney is in Ukraine on the last stop on his tour of the region aimed at showing support for US allies in the former Soviet Union. Video: Cheney Slams Russia for War Against Georgia AssociatedPress Conflict in Georgia May Raise Pressure on Russia’s Oligarchs New York Times Reuters India - Voice of America - Scotsman - Bloomberg all 2,000 news articles Publ.Date : Thu, 04 Sep 2008 18:52:03 GMT RSS Software Increase Web Traffic

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