Before you create your postcard, do a little planning. Ask yourself:
1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?
2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing list?
Now, you may be saying, "Martha, how can you ask such a thing? I don't even have a mailing list!"
Okay, you don't have a proper list quite yet, but do you know anyone? I mean, do you have any friends, family, colleagues, former classmates, former coworkers, military buddies, or neighbors? I'll bet you do.
Now, all you need to do is get their names, addresses and other pertinent info into a database program like Act!, Capstralia Contact Expert, Microsoft Excel, Goldmine or Microsoft Outlook. There. Now you have yourself a mailing list.
And, furthermore, you have the best kind of mailing list there is, because it's made up of people you know. They're going to be much more interested in what you have to offer than a list that's made up of a bunch of strangers.
Your list of people who know you may well do a lot of business with you. Or your list folks may send you business. Mine sure do!
Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:
http://www.PostcardMarketingSecrets.com
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Sports Network - Chicago, IL (Sports Network) - BJ Upton hit two solo homers, and the Tampa Bay Rays defeated the Chicago White Sox, 6-2, to clinch their first berth in an American League Championship Series in franchise history. White Sox eliminated from post-season with Game 4 loss to Rays Rays Finish Off White Sox to Reach ALCS Publ.Date : Tue, 07 Oct 2008 02:14:13 GMT China's Reputation On Product Safety Reaches a New Low - Washington Post
Washington Post - By Blaine Harden Even Burma -- where one of the world's most repressive and isolated military governments relies on trade with China -- has now warned its people to steer clear of all Chinese dairy products. Video: No Traces of Melamine in New Test of Milk Powder China vows overhaul of 'chaotic' milk industry Publ.Date : Tue, 07 Oct 2008 01:55:33 GMT As Palin Brings Up Ayers, Obama Team Cites Keating - Washington Post
Washington Post - By Anne E. Kornblut and Michael Abramowitz The presidential campaign of Sen. Barack Obama for the first time criticized Sen. John McCain for his role in the "Keating Five" savings-and-loan scandal yesterday, saying the issue was fair game after a ... Video: AP Campaign Minute McCain ready for combat in 2nd presidential debate Publ.Date : Tue, 07 Oct 2008 02:17:08 GMT Three Europeans win the 2008 Nobel for medicine - International Herald Tribune
International Herald Tribune - By Lawrence K. Altman The Nobel Prize in Medicine was awarded Monday to three European scientists who discovered viruses behind two devastating illnesses, AIDS and cervical cancer. Aids and cervical cancer pioneers share Nobel award Nobel Prize to HPV Researcher Highlights Importance of Cervical ... Publ.Date : Tue, 07 Oct 2008 01:50:01 GMT Computer Chip to Monitor Teen Drivers - ABC News
ABC News - By LISA STARK, MATT HOSFORD and KATE BARRETT Car keys -- long perceived as the keys to teenagers' freedom -- may soon be the best way for parents to monitor their every move. Going Along on the Ride With Junior Ford: Key limits speed, stereo volume Publ.Date : Tue, 07 Oct 2008 01:16:34 GMT Injury forces May-Treanor to sit out this 'Dancing' - USA Today
USA Today - By Bill Keveney, USA TODAY Two-time Olympic gold medalist Misty May-Treanor may be sidelined from ABC's Dancing With the Stars, but she says she won't let a leg injury suffered during rehearsals stop her from competing in beach volleyball. Misty May-Treanor drops out of ‘Dancing’ May-Treanor vows torn achilles won't end her volleyball career ... Publ.Date : Tue, 07 Oct 2008 02:09:39 GMT Plaxico Burress takes Giants to school with tired act - New York Daily News
New York Daily News - Plaxico Burress with his son after the Giants win Super Bowl 42. Burress will need to get his act together if the Giants are to repeat as champs. Burress Returns to Giants, With No Regrets Unapologetic Plaxico Burress returns to Giants Publ.Date : Tue, 07 Oct 2008 02:10:29 GMT RSS Software |
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