People Do Business with People They Like
People do business with people they know and like!
In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. Finally, people are referring to this statement in casual conversation when they are talking about marketing.
BAN COLD CALLS
Just this morning the news reported there have been 400,000 complaints registered by people who had received unsolicited calls even though they had registered on the "No Call List. When checking, I couldn't discover how many people have signed up on the "No Call List," yet the number is in the millions. It is apparent; people do not want to get sales calls at their home or business.
Signing up on the website the minute it was launched was a priority for me. Yet, in the last two weeks I have received calls from local businesses. I have to say now I am even more frustrated with them. They didn't follow the guidelines of the new law and they bothered me.
NAME COLD CALLS
While I am at it, does anyone know who came up with the truly "dumb" name cold calls? First of all, I am a person who hates to be cold. Then someone labeled a phone connection as a cold call---How Cold!!!!
Once when being trained as a sales person, I was told I had to make 100 Cold Calls a day and, of course, track them. At the time, I thought it was an ineffective way to connect with people. Yet, being the new salesperson and wanting to please, I spent my day penned up in a small office "trying" to connect with people so they would buy sales training. Notice I used the word "trying." Either I was a total loser, or the system truly was inefficient. I remember only one significant customer I got through that process and I had spent hours and hours on the phone. Of course, if you want to learn how to handle being told "No" and how to handle it with real grace that is the perfect way to do it. Many organizations continue to start their sales people out on the phones and give them the same assignment ? 100 calls a day. My belief is they are missing really connecting with people.
SELLING THE MINUTE YOU MEET SOMEONE
This is easy to illustrate through something that happened to me. I went to a networking event at 7:00 a.m. in the morning. A woman came up to me, shook my hand and introduced herself and said "What do you take for your health?" That's right, it was 7:00 a.m., I hadn't had my coffee yet and a total stranger is asking me "What do you take for your health?" I was so shocked I didn't even have reply. This happened three years ago and I remember it as clearly as it happened this morning.
There is no way I am going to start talking about my personal diet etc. with someone I had just met two seconds ago. Yet, for some reason people feel they have to go out and sell their product. People buy things from people they know and like!
EFFECT WAY TO DEVELOP CLIENTS-ONE ON ONE MEETINGS
While it may appear to be the slow way, it is the most effective. Remember the Hare and the Tortoise---Who came out the winner?
I am interested in learning new things and understand that people are interesting and have much to teach me if I take the time to listen. I am urging those of you in business to take a new approach to your marketing efforts. Yes, I know the days are frantic with work and issues to solve. Yet, taking a time out to have coffee with a person you met at event can reap huge rewards.
1. It's Relaxing Stopping to have a cup of coffee with someone at the local coffee shop changes the pace in your day. Trust me, you'll come back to the office with a new outlook.
2. You Learn. Didn't quite understand what Louise does at the XYZ Company? Bet you will when you are through with the meeting. Plus, you will know more about Louise and Louise will understand more clearly what you do.
3. You have a New Contact. Maybe you can't use Louise's services, yet you will be amazed how quickly someone crosses your path that could use her services. You refer her to your friend: your friend wins, Louise wins and you do because you are known for sharing great information.
4. Louise liked you ? She sends you a Referral. It may not be immediate, maybe even a year, yet it will happen when you least expect it.
PEOPLE DO BUSINESS WITH PEOPLE THEY LIKE AND KNOW!
Personal connections are even more important as we continue to rely more and more on technology. Pick up that contact card on your desk that was given to you by a person you met at a recent event and give them a call. Listen how pleased the person is at the other side of the phone. You will be delighted with what you hear and subsequently learn.
PS. The "Do Not Call List" website is www.DONOTCALL.GOV.
KATHY CONDON, GCDF, is a Vancouver, Washington based Career Facilitator, International Speaker, Columnist and Trainer. She is an expert in Connecting with People/Networking, Generations Working Together and Gender Issues in the Workplace. She has published a CD on "Connect with People/Networking." She can be reached at (360)695-4313, http://www.kathycondon.info or kathycondon.info
 Google News Updated : Sat, 05 Jul 2008 18:55:12 GMT Target: Barack Obama. Strategy: What Day Is It? - New York Times
New York Times - By PATRICK HEALY Despite a three-month head start, Senator John McCain has struggled to solidify lines of attack against Senator Barack Obama for the general election, Republican operatives say and some of his own advisers acknowledge, running into ... US candidates practise their U-turns Obama Predicts Political ‘Realignment,’ Tries to Put Montana in Play Publ.Date : Fri, 04 Jul 2008 23:37:50 GMT Study suggests serotonin plays a role in SIDS - Los Angeles Times
Los Angeles Times - Mice who overproduced the brain chemical showed symptoms similar to those of the infant syndrome before they died. By Wendy Hansen, Los Angeles Times Staff Writer Mice genetically engineered to overproduce the brain chemical serotonin died at an early ... SIDS Linked to Brain Chemical Dysfunction Chance discovery points to crib death cause Publ.Date : Sat, 05 Jul 2008 07:03:56 GMT Barack Obama now wears his patriotism on his lapel - Los Angeles Times
Los Angeles Times - Jae C. Hong / AP FLAG-WAVER: Sen. Barack Obama and daughter Sasha are onlookers at an Independence Day parade in Butte, Mont. Tired of having his patriotism questioned, the Democratic candidate has made Old Glory a major visual element of his campaign. In Montana, Obama Tries to Rally Support on Iraq In Montana on the Fourth, a Barometer of Obama's Chances Publ.Date : Sat, 05 Jul 2008 06:25:05 GMT 2 fires still raging along Calif.'s Central Coast - The Associated Press
The Associated Press - BIG SUR, Calif. (AP) - Cool, damp weather early Saturday helped crews gain ground on the huge wildfire that wiped out this coastal retreat's holiday tourist trade, allowing some personnel and gear to be shifted to a growing blaze farther south Nearly ... Video: Wind Keeps California Wildfires Raging Gov. sending in troops to fight Cal wildfires Publ.Date : Sat, 05 Jul 2008 18:01:11 GMT Obama and Clinton, Together Again - Washington Post
Washington Post - By Jonathan Weisman BUTTE, Mont. -- Putting their money where their mouths are, Barack Obama and Hillary Rodham Clinton will appear together three times over two days next week, raising money for each other and further advancing the Democratic cause of ... Obama and Clinton Will Raise Funds Together Next Week in NYC Obama, Clinton to hold joint fundraisers in NY Publ.Date : Sat, 05 Jul 2008 17:26:50 GMT European Bonds Post Fourth Weekly Gain on Interest Rate Outlook - Bloomberg Bloomberg - By Anchalee Worrachate July 5 (Bloomberg) -- European two-year government notes rose for a fourth week, the longest winning streak since February, as traders pared bets policy makers will lift interest rates again this year after raising them two days ... Fighting Inflation, Europeans Raise Rate Bernanke's French Lesson Publ.Date : Sat, 05 Jul 2008 07:22:39 GMT African Union Weakened by Summit Inaction on Zimbabwe - Voice of America
Voice of America - By Peter Heinlein The African Union's reputation suffered a setback during the past week when its leaders faltered in the face of Robert Mugabe's blunt challenge to democratic norms in Zimbabwe. Q&A: Zimbabwe's disputed election Recognise me as Zimbabwe president or no talks: Mugabe Publ.Date : Fri, 04 Jul 2008 18:02:07 GMT RSS Software |
PARLOT::Ebooks, Scripts,
Websites, and more... I don't know if you have ever seriously considered bartering.... Read More December is a month in which many organizations make plans... Read More How many times has your competitor gotten one over on... Read More excite v. 1 a: to call to activity b: to... Read More 1. Business CardsIt is very important to market yourself via... Read More A white paper on how companies should analyse customer data... Read More Without doubt, understanding what a customer's wants and needs are... Read More For centuries and most of the decades in the 20th... Read More If you want to learn how effective Niche Marketing can... Read More In today' s marketplace, the pressure for immediate bottom-line results... Read More If you have your own small business, it's important to... Read More Business startup and failure rates are scary...In The USA...- Every... Read More There are many ways to promote your website for free... Read More With so much money invested on innefective advertising, it's time... Read More Direct mail is a cost-effective way to make sales and... Read More When it comes to marketing there's simply too many choices.... Read More Ouch . . . sounds pretty drastic I know, but... Read More One of the most cost effective marketing strategies you can... Read More Display graphics are graphic images used for illustration or "display"... Read More A brochure can be a great promotional tool, whether it... Read More Trade shows are part of the marketing mix and the... Read More What is Marketing? There are many text book answers to... Read More So many of you have been telling us that you're... Read More Learn a lesson from professional direct mail copywriters. They follow... Read More It was probably first discovered out there in the caves... Read More
Adsense
websites
Build Lifelong Networks With Your Own Barter Group
A Common - Yet Easily Avoidable - Marketing Mistake
3 High-Impact Fixes For Your Marketing Woes
Inform vs. Excite
Keeping Marketing Simple / Ten Simple Steps
Gaining Business Intelligence
Knowing Your Customer Is The Key
E-commerce : The Bottom of Pyramid Approach
How Nearly Going Broke Taught Me The Value Of Niche Marketing
For Market Breakthroughs, Put Timing on Your Side
5 Tips to Help You Identify WHO To Market To
5 Steps To Help Fail-Proof Your Growing Service Business
How to Promote your business website using free online resources.
Why Referral Business Is So Valuable
Nurture Sales Leads with Direct Mail Marketing
The Easiest Marketing Plan Youll Ever Find
Is It Time To Kill Your Marketing Program?
Stretch Your Marketing Reach
What to Look for in Display Graphics and Trade Show Graphics
Finding a Brochure Printing Company
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
Fundraising Letters Are Easier To Write With AIDA
The Most Powerful Marketing Weapon Ever Invented
Affordable and Reliable Web Hosting Starting at $4.49/Month
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
A marketing tag line is the one or two line... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
The Future of Marketing Part 1
It used to be if you were a small business,... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
10 Reasons Why Businesses Fail at Marketing.
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school, and my family... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
Marketing |