Packaging Trends You Cannot Overlook (Part #2)

Part #2

6) Food safety is becoming paramount.

What this means to you: No longer are the words tampering and bio terrorism buzz phrases. They are facts of life. Product integrity will become increasingly important to consumers. New packaging ideas have been developed in response to growing food manufacturer fears about food safety and tampering. Packaging is likely to perform a key role in establishing and maintaining consumer confidence.

7) Environmentally friendly biodegradable packaging is another growth area, reflecting consumer and retailer awareness of the issue of waste disposal.

What this means to you: A large number of packaging firms are launching products made of 100 per cent recycled materials. There is increasing evidence of biodegradable inks on the market. All it takes is a few early adapters to make huge swings in the use of environmentally friendly materials. Remember how quickly the market changed when McDonalds switched from an EPS clamshell to a paperboard product? Literally overnight, the entire packaging climate changed.

8) Niche markets for products are being created. Niches that are large enough to be very profitable.

What this means to you: New products are being introduced for specific target markets. No longer can one product capture the majority of a consumer segment. Many of these markets are obscure but very lucrative. Innovation is continuing at a rampant pace. Look for new and previously untapped markets. Two growing areas are products marketed to women and boomers.

Important Info:

The over 50 market is the hottest market for prestige products. With 76 million U.S. boomers born between 1946 and 1964, the potential for profit and growth are enormous. Every seven seconds, someone is turning 50 years old. Baby boomers will push the number of 50-and-over adults to more than 108 million by 2015.

9) Look for the continued growth of dual purpose products.

What this means to you: Growth can come from unlikely areas. Markets that were once strong have become so diluted they have become unprofitable. Whether you call if "phood" or pharmaceutically engineered and enhanced food, this category is hot. Explore all of the new product introductions that fall under these parameters.

Important Info:

The New U.S. "Phood" Market: Functional, Fortified, and Inherently Healthy Foods and Beverages

What You'll Get in this Report

The New U.S. "Phood" Market--Functional, Fortified, and Inherently Healthy Foods and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The New U.S. "Phood" Market--Functional, Fortified, and Inherently Healthy Foods and Beverages offers. http://www.packagedfacts.com/pub/1020433.html

10) Competition will continue unabated.

What this means to you: Today's market leader may be tomorrow's out of business company. Keep abreast of changing technology and innovation is the key.

Got packaging problems? I can help. I teach people how to package products consumers will buy. I make it easy to answer your problems with email and voice consultation. Get advice from the top expert in consumer packaging. Email the Packaging Diva at packagingdiva@aol.com

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Google News Updated : Mon, 13 Oct 2008 11:51:33 GMT Doctors double vitamin D for children - Boston Globe ABC News Doctors double vitamin D for children Boston Globe - 4 hours ago By Leigh Hopper Oberholzer The best-known example of vitamin D deficiency is rickets, a bone-softening disease that can result in bowed legs and fractures, but a burgeoning body of evidence links vitamin D deficiency with an array of serious ailments. Doubling of Vitamin D for Children Is Urged New York Times Take your vitamins & double up on D New York Daily News dBTechno - The Associated Press - Detroit Free Press - WOWT all 316 news articles Publ.Date : Mon, 13 Oct 2008 07:25:11 GMT Pats-Chargers a bore, like much of NFL - FOXSports.com Canoe.ca Pats-Chargers a bore, like much of NFL FOXSports.com - 4 hours ago by Mark Kriegel Mark Kriegel is the national columnist for FOXSports.com. He is the author of two New York Times best sellers, Namath: A Biography and Pistol: The Life of Pete Maravich, which Sports Illustrated called "the best sports biography of the ... Major turnoff Boston Globe Rivers sinks Patriots QB throws 3 TD passes as Chargers roll San Francisco Chronicle Los Angeles Times - Sports Network - Boston Herald - AHN all 1,044 news articles Publ.Date : Mon, 13 Oct 2008 07:42:29 GMT Obama Continues To Show He Has The Best Health Plan - dBTechno dBTechno Obama Continues To Show He Has The Best Health Plan dBTechno - 25 minutes ago Washington (dbTechno) - Democratic presidential candidate Barack Obama, coming out of the momentum following the second presidential debate, continues to show why he has the best plan for health care in the United States. Health care: Curing what ails us Bolingbrook Sun Obama Remarks On Economic Downturn, Healthcare Reform Washington Post Centre Daily Times - Food Consumer - St. Charles Sun - Rocky Mountain News all 1,135 news articles Publ.Date : Mon, 13 Oct 2008 11:25:36 GMT UPDATE 2-'Chihuahua' mauls DiCaprio, Crowe at box office - Reuters BBC News UPDATE 2-'Chihuahua' mauls DiCaprio, Crowe at box office Reuters - 6 hours ago By Dean Goodman LOS ANGELES, Oct 12 (Reuters) - The new terrorism thriller "Body of Lies" failed to take the top spot at the weekend box office in North America, an apparent victim of moviegoers' preference for escapist fare amid global financial ... DiCaprio film beaten by Chihuahua BBC News ‘Chihuahua’ Is Top Draw at Box Office New York Times Entertainment Weekly - Los Angeles Times - eFluxMedia - USA Today all 113 news articles Publ.Date : Mon, 13 Oct 2008 05:20:14 GMT Morgan Stanley Climbs in Germany on Mitsubishi UFJ Discussions - Bloomberg Wall Street Journal Blogs Morgan Stanley Climbs in Germany on Mitsubishi UFJ Discussions Bloomberg - 2 hours ago By Christine Harper Oct. 13 (Bloomberg) -- Morgan Stanley rose in German trading as it held talks with Mitsubishi UFJ Financial Group Inc. about terms of the $9 billion cash infusion into the Wall Street firm. Stocks set for sharp gains CNNMoney.com US assures Japanese bank Morgan investment protected Houston Chronicle BusinessWeek - Forbes - United Press International - Wall Street Journal all 1,120 news articles Publ.Date : Mon, 13 Oct 2008 09:12:28 GMT On NBC's 'My Own Worst Enemy,' Christian Slater's real foe is the plot - New York Daily News New York Daily News On NBC's 'My Own Worst Enemy,' Christian Slater's real foe is the plot New York Daily News - 3 hours ago By DAVID HINCKLEY "My Own Worst Enemy," an action drama showcasing Christian Slater, spends almost all of tonight's premiere episode trying to convince the viewer things aren't as confusing as they seem. 'My Own Worst Enemy' Los Angeles Times Television Review | 'My Own Worst Enemy' New York Times The Star-Ledger - NJ.com - Washington Post - USA Today - San Francisco Chronicle all 138 news articles Publ.Date : Mon, 13 Oct 2008 08:02:01 GMT Tropical Storm Nana likely shortlived - United Press International Javno.hr Tropical Storm Nana likely shortlived United Press International - 23 minutes ago MIAMI, Oct. 13 (UPI) -- Tropical Storm Nana was expected to lose storm status Monday, just a day after forming in the eastern Atlantic Ocean, US forecasters in Miami said. Tropical Storm Nana expected to weaken The Associated Press Hurricane News and Storm Tracking The Times-Picayune - NOLA.com Central Florida News 13| - eFluxMedia - Cruise Critic - Reuters all 338 news articles Publ.Date : Mon, 13 Oct 2008 11:27:49 GMT RSS to Blog Add RSS Feeds to My Website

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