One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.
Below is my list of 20 marketing vitamins that you should choose from daily over the next month.
1. Consider starting a monthly e-newsletter. They are a great way to communicate with existing customers, and to remind them of other services you provide.
2. Call a customer at random just to thank him for the business he has given you.
3. Develop a signature for inclusion on every email and ensure that all employees are using it. Here's mine:
Get Bottom Line Communication Ideas at www.hoover-ink.com
Hoover ink PR, LLC.
Harry Hoover
Harry@hoover-ink.com
704-953-3406
4. Send hand-written thank you notes to customers or other people who have helped your business.
5. Call a former customer to find out why she left you.
6. If well educated business professionals are your target, consider becoming a sponsor on your local public radio station.
7. Give a speech. If you need help with public speaking, sign up for Zipline at www.tyboyd.com, the e-newsletter I do for Ty Boyd, one of America's top presentation coaches. Even better, take one of his courses.
8. Read a marketing book.
9. Write and place articles in ezines.
10. Ask a customer what you can do to help his business.
11. Distribute releases about newsworthy events.
12. Set up a marketing and advisory group consisting of people from outside your industry.
13. Consider setting up a local online web search advertising campaign. Check out ReachLocal, http://www.reachlocal.com/?aid=402.
14. Gather competitors' ads and literature to see what they are promoting, and how they are approaching their target market.
15. Offer free samples of your product or service.
16. Call some current clients and ask them why they hired you and how you could expand your business with them.
17. Get a college student who is in a communications program to do a summer internship for you. UNC-Chapel Hill has a very good internship program.
18. Join - and get involved in - a professional or civic group.
19. Write a letter to the editor or an Op-Ed piece to establish your expertise in an issue.
20. Hire me.
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Levolor, New World Mortgage, North Carolina Tourism, Ty Boyd Executive Learning Systems VELUX and Verbatim.
 Google News Updated : Mon, 13 Oct 2008 05:51:32 GMT Doubling of Vitamin D for Children Is Urged - New York Times
New York Times - By AP CHICAGO (AP) - The country’s leading group of pediatricians is recommending that children receive double the usually suggested amount of vitamin D because of evidence that it might help prevent serious diseases. Pediatricians double vitamin D recommendations Pediatricians double vitamin D recommendations Publ.Date : Mon, 13 Oct 2008 02:45:16 GMT Alaska ethics probe says Palin abused her power - Reuters
Reuters - By Caren Bohan CHILLICOTHE, Ohio (Reuters) - An Alaska ethics inquiry found on Friday that Gov. Sarah Palin, the US Republican vice presidential candidate, abused her authority by pressuring subordinates to fire a state trooper involved in a feud with ... Palin: Bad Guys vs. Good Guys Palin talks economic worries in Appalachian Ohio Publ.Date : Mon, 13 Oct 2008 05:10:53 GMT UPDATE 1-Tropical Storm Nana forms in Atlantic - Reuters
Reuters - MIAMI, Oct 12 (Reuters) - Tropical Storm Nana, the 14th of the Atlantic hurricane season, formed on Sunday in the Atlantic Ocean east of the Caribbean islands, the US National Hurricane Center said. Tropical Storm Nana forms in Atlantic Tropical Storm Nana Forms Over Eastern Atlantic Publ.Date : Sun, 12 Oct 2008 21:29:57 GMT Manatee dies before reaching Florida - South Coast Today
South Coast Today - By AARON GOUVEIA and KC MYERS EAST DENNIS - After a dramatic rescue Saturday morning, a wayward manatee known affectionately as Dennis died Sunday with just one hour before he reached SeaWorld in Florida. Manatee almost gave them the slip Cape Cod Manatee Dies on Way Back to Florida Publ.Date : Mon, 13 Oct 2008 05:14:57 GMT Jennifer Lopez, Marc Anthony renew vows along with Carlos Beltran ... - New York Daily News
New York Daily News - BY DAVE GOLDINER Just four years after saying "I do," Jennifer Lopez and Marc Anthony reportedly secretly renewed their vows in Las Vegas Sunday - and they had company at the altar. Inside Jennifer Lopez & Marc Anthony's Renewal Ceremony J.Lo’s vows not staying in Vegas Publ.Date : Mon, 13 Oct 2008 04:39:55 GMT Worth the trouble - Boston Herald Boston Herald - By Dan Duggan As Red Sox [team stats] fans shook out the cobwebs yesterday morning after yet another marathon postseason game, it would have been easy to forget some of the positive developments from the Sox’ 9-8, 11-inning loss to Tampa Bay in Game 2 ... Video: Tampa Bay Wins Slugfest on Sacrifice Fly Rays win respect, too Publ.Date : Mon, 13 Oct 2008 05:12:18 GMT Television Review | 'My Own Worst Enemy' - New York Times
New York Times - By ALESSANDRA STANLEY Most people sometimes wake up on the wrong side of bed. The hero of “My Own Worst Enemy” on NBC wakes up on the wrong side of his brain. 'Worst Enemy' Just Isn't Bourne-Again Bond Spy-vs.-normal-guy premise of 'Worst Enemy' doesn't work Publ.Date : Mon, 13 Oct 2008 04:54:37 GMT RSS to HTML |
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