Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.

Tony Cox, Catalog Solutions: Tony only focuses on small specialty foods catalog companies. He's found a niche that is very profitable and he has developed a national reputation for being able to grow customer lists and improve profitability for these small companies. This works for him because there are plenty of small specialty foods companies that need help, and he is able to significantly make a difference in their return on investment because he knows how to drive more business their way.

Joan Stewart, The Publicity Hound, shares her publicity expertise every week with over 12,000 subscribers. By concentrating on how to get terrific publicity, Joan specializes in something that every small business wants and needs. She has become "the" publicity expert, and is sought after for her public speaking and articles. When companies ask her to write a marketing plan (a complementary need), she refers them to other specialists because doing a marketing plan would take more time for her than the project would be worth. It's not her specialty, so she turns it down.

Annie Jennings of Annie Jennings PR, focuses on book publicity for authors, speakers and experts. Her unusual pay-for-placement method of generating publicity is different than what most publicity firms offer, creating a niche market for her services.

Tom Antion at GreatMarketing.com concentrates on teaching people how to become better speakers and make more money by using creative marketing techniques. Although these same marketing methods would work for anyone, Tom focuses his efforts on speakers who want to improve, which winnows the niche market to a reasonable size. Consequently, when people think of training for speakers, Tom's name often comes up.

None of these folks is in business simply because they can make money at it...although they DO make money. They have the skills, knowledge and passion needed to create a successful business.

How can you find a niche for your business? Take an inventory of all your skills, abilities, interests and passions. Which ones most excite you? What do you LOVE to do? What needs in this marketplace aren't being met? How can you meet those needs?

Remember, you have to have passion about what you do or you'll never get anywhere and you'll be unhappy all the time. So put your passion to work and discover a niche you can make money with in an online business. The smaller and more specialized the market, the better. Focus for profits.

Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She also offers monthly teleseminars on sales, marketing or publicity topics. Lois is the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines, ebook and teleseminars are available through her websites.

Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to learn more sales and marketing ideas and subscribe. Claim your free special report when you subscribe.

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Google News Updated : Thu, 28 Aug 2008 12:24:29 GMT Pitt and Clooney at Venice debut - BBC News Times Online Pitt and Clooney at Venice debut BBC News - 4 hours ago The Venice Film Festival has opened with the premiere of the Coen brothers' dark comedy Burn After Reading. The film, starring George Clooney and Brad Pitt, is showing out of the competition at the annual event. Video: Clooney, Pitt 'Burn' Down Venice AssociatedPress Brad Pitt Begins Venice Film Fest with Repeat Glory eFluxMedia United Press International - E! Online - The Daily Blabber from iVillage - Hollywood Reporter all 2,087 news articles Publ.Date : Thu, 28 Aug 2008 08:04:01 GMT LI Man, 75, Dies of West Nile Virus - New York Times ChattahBox LI Man, 75, Dies of West Nile Virus New York Times - 10 hours ago By THE NEW YORK TIMES A 75-year-old Nassau County man died on Monday after contracting the West Nile virus, the Nassau County Health Department confirmed on Wednesday; it was the first fatality from the disease in the state this year. 1st Death from West Nile Virus in Long Island this Year eFluxMedia Mosquito-born virus found in Riverhead Riverhead News-Review Staten Island Advance - SILive.com - dBTechno - The Star-Ledger - NJ.com - The Reporter all 361 news articles Publ.Date : Thu, 28 Aug 2008 01:31:29 GMT LPGA way out of bounds - Boston Globe Washington Post LPGA way out of bounds Boston Globe - 4 hours ago By Jim McCabe While the sentiment is understandable, it's hard to give commissioner Carolyn Bivens anything but failing grades for style, substance, and presentation. LPGA's policy wants to put English spin on foreign players Honolulu Advertiser LPGA Is Facing Comprehension Issue New York Times Los Angeles Times - USA Today - Hartford Courant - Newsday all 665 news articles Publ.Date : Thu, 28 Aug 2008 08:11:36 GMT Tropical Storm Gustav shifts track slightly - Reuters Tropical Storm Gustav shifts track slightly Reuters - 2 hours ago MIAMI (Reuters) - The center of Tropical Storm Gustav reformed and the track of the storm shifted slightly on Thursday morning, according to the US National Hurricane Center. Video: New Orleans Makes Evacuation Plan As Storm Nears AssociatedPress Tropical Storm Gustav shifts, may miss New Orleans AFP The Associated Press - Click 2 Houston.com - KRGV - Hattiesburg American all 4,886 news articles Publ.Date : Thu, 28 Aug 2008 09:45:07 GMT Be safer than NASA and disable Autorun/Autoplay - CNET News CNET News Be safer than NASA and disable Autorun/Autoplay CNET News - 6 hours ago NASA has confirmed that a computer on the International Space Station is infected with a virus (see Houston, we have a virus). The malicious software is called W32. Computer Virus In Space Digitaltrends.com Report: Computer Virus Makes Extraterrestrial Landing On ISS Laptops eFluxMedia InternetNews.com - InformationWeek - bit-tech.net - CRN all 164 news articles Publ.Date : Thu, 28 Aug 2008 05:45:29 GMT Diabetes researchers convert pancreas cells to produce insulin - Los Angeles Times E Canada Now Diabetes researchers convert pancreas cells to produce insulin Los Angeles Times - 5 hours ago The Harvard study may ultimately shift treatment options away from stem cells for a variety of diseases. By Karen Kaplan, Los Angeles Times Staff Writer Injecting a cocktail of proteins directly into the bodies of diabetic mice, researchers have ... Scientists Reprogram Cells, Add to Debate Washington Post Researchers Report Advances in Cell Conversion Technique New York Times Boston Globe - eFluxMedia - dBTechno - USA Today all 362 news articles Publ.Date : Thu, 28 Aug 2008 07:01:08 GMT Don Cheadle adds depth and legitimacy to spy film “Traitorâ€� - Stanford Daily Boston Globe Don Cheadle adds depth and legitimacy to spy film “Traitorâ€� Stanford Daily - 3 hours ago By Jeff Gilliland We’ve come to expect a lot from Don Cheadle. The star of “Hotel Rwandaâ€� and “Talk to Meâ€� has become one of America’s favorite “serious actors,â€� a true professional who takes his craft seriously and consistently delivers a high-quality ... Cheadle muses over turning 'Traitor" San Jose Mercury News SHOOTING PARTY Guy Pearce and Don Cheadle wrestle with the ... Entertainment Weekly Bloomberg - Buffalo News - Los Angeles Times all 406 news articles Publ.Date : Thu, 28 Aug 2008 08:58:27 GMT Make Money Online Add RSS Feeds to My Website

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