Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't.

It does, however, help to build brand recognition and keeps your name in front of your existing and potential customers. People are also more likely to read a newsletter than a sales letter because they see it as less threatening.

A newsletter lets the customer know that:

You are an expert in your field

You are prepared to give them lots of free advice, tips and ideas

You have some new products or services

You have a sale or a promotion coming up

You understand the customer's industry and their problems

You are a human organisation with lots of lovely people

You are an organisation to be trusted

You provide great customer service to other organisations

You can use your newsletter to build a relationship with your customer and you can also use it as a selling tool.

If you only use it to sell then your customers may become fed up with it and dump it quickly. However, if you give them something FREE, such as - tips, advice, ideas and information, then they're more likely to stay with you and keep reading.

Email newsletter

If your mailing list has the contacts email address then you may wish to produce an ezine. This has the advantage of being cheaper (no paper or postage) and can be used more effectively to build your mailing list . You provided the facility on your email newsletter for the recipients to forward your email to other people - and so it grows.

There also needs to be a facility on your website where potential customers can subscribe to your email newsletter.

You can simply write your newsletter as a normal email however, there are several companies who can help. They provide templates and many other features to make your email newsletters look really professional. You can insert photos, graphics and cartoons as well as text. There is also the facility for customers to order products by submitting their credit card number.

There are several organisations that provide this service; check out:

www.ampira.roving.com

There is also a Newsletter Publishers Association which you might find useful. www.newsletters.org

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

---

Google News Updated : Mon, 06 Oct 2008 14:48:34 GMT For Some Animals, There's No Place at Home - U.S. News & World Report Canada.com For Some Animals, There's No Place at Home U.S. News & World Report - 1 hour ago By Amanda Gardner MONDAY, Oct. 6 (HealthDay News) -- Exposing your children to the joys of pet ownership may, in some cases, also mean exposing them to infections and injuries. Keep Kids From Exotic Animals, Docs Say NewsNet5.com Doctors: No hamsters or exotic pets for young kids The Associated Press WRCB-TV - Reuters South Africa - The Press Association all 291 news articles Publ.Date : Mon, 06 Oct 2008 13:06:44 GMT Mammals facing extinction threat - BBC News Canada.com Mammals facing extinction threat BBC News - 2 hours ago By Richard Black At least 25% of the world's mammal species are at risk of extinction, according to the first assessment of their status for a decade. Many, many mammals face extinction Los Angeles Times One Quarter of World's Mammals Face Extinction Scientific American Washington Post - Daily Green - eFluxMedia - Boston Globe all 194 news articles Publ.Date : Mon, 06 Oct 2008 12:37:47 GMT Ask.com Sails into Semantic Search to Differentiate from Google - eWeek BBC News Ask.com Sails into Semantic Search to Differentiate from Google eWeek - 1 hour ago By Clint Boulton Ask.com's search engine market share is minimal at best, but the company keeps on plugging away in application development to keep from being extinguished by Google, Yahoo and Microsoft. Ask.com Amps Up Search Again Wired News Ask.com, now with more answers CNET News BBC News - Search Engine Land - Computerworld - Profy all 21 news articles Publ.Date : Mon, 06 Oct 2008 13:04:07 GMT PGA -- 2008 Turning Point Championship Recap - Pro Fantasy Sports SkySports PGA -- 2008 Turning Point Championship Recap Pro Fantasy Sports - 41 minutes ago Hello in the second of the “Fall Finishâ€� series, a unknown rookie birdied the 72 nd hole to earn a hefty paycheck and a spot on the PGA tour for the next two years. Johnson earns first win at Turning Stone Sports Network Rookie posts first victory San Francisco Chronicle WFIE-TV - Chicago Tribune - PGA Tour all 293 news articles Publ.Date : Mon, 06 Oct 2008 14:07:14 GMT Obama accuses McCain of looking for distractions - CNN Los Angeles Times Obama accuses McCain of looking for distractions CNN - 19 hours ago (CNN) -- Sen. Barack Obama on Sunday charged that Sen. John McCain's campaign is launching "Swift boat-style attacks" on him instead of addressing the country's problems. Health Care: Coverage -- But at What Price? WIS Health Care Destruction New York Times Los Angeles Times - BlueRidgeNow.com - Chicago Tribune - Wall Street Journal Blogs all 1,314 news articles Publ.Date : Sun, 05 Oct 2008 19:30:50 GMT Angelina Jolie Debuts New Movie and New Ink - Actress Archives MTV UK Angelina Jolie Debuts New Movie and New Ink Actress Archives - 39 minutes ago Angelina Jolie and Brad Pitt recently attended the movie premiere for Jolie’s new film “The Changelingâ€� directed by Clint Eastwood, and the film wasn’t the only thing on display. Video: Angelina Jolie and Brad Pitt at Premiere AssociatedPress Angelina Jolie’s New Tattoo MTV UK eFluxMedia - First Coast News - ChattahBox - hecklerspray all 402 news articles Publ.Date : Mon, 06 Oct 2008 14:09:31 GMT Postseason ace Beckett shelled as Angels win 5-4 - The Associated Press The Associated Press Postseason ace Beckett shelled as Angels win 5-4 The Associated Press - 37 minutes ago BOSTON (AP) - Josh Beckett waited four extra days for a chance to show his postseason brilliance. That shine wore off with his very first pitch. Video: Angels, White Sox Each Force a Game 4 AssociatedPress Red Sox's injuries could prove costly vs. Angels FOXSports.com Boston Globe - MLB.com - Newsday - Boston Herald all 2,381 news articles Publ.Date : Mon, 06 Oct 2008 14:11:21 GMT Clickbank Datafeed How to Earn Money At Home

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of... Read More

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards,... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

Small Business Marketing Tip ? Putting the Customer First.

I am a great believer in the keeping to the... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is... Read More

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

How To Be A First Class Marketer?

Did you now how to follow up a new customer... Read More

Postcard Direct Mail Marketing Tips And Ideas

Postcards are perhaps the least expensive way of reaching a... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More