Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts.

Creating good online coupons to offer customers is not the only thing you need to do to maximize your sales. Using an enticing landing page that meets the customer with the deal they're being offered is also an effective tool leading to a sale. There are two ways that let the customer know the benefit of the coupon they're using, and both can be equally appealing choices.

Option 1 to creating an appealing landing page for a coupon is to restate the coupons terms and offers and to reiterate the promotion code that needs to be entered upon checkout. This way the customer knows they are getting the deal they had anticipated receiving, and makes them aware of potential expiration on getting the discount. As we discussed in our previous article, that sense of urgency is a good way to provoke your shoppers into a buy mentality.

Option 2 takes this a step further by automatically applying the coupon at checkout, so when the customer gets to the checkout page, their discount code is applied and actively showing them their deal. This also benefits the customer because they don't need to go back to get the code, where they can be distracted from the point of purchase. By adding something to the landing page like "Your 10% coupon code will be automatically applied at checkout" in a highly visible area, you are able to keep customers from being confused about what they're getting. You can also use cookies so the next time they visit, if they remember their coupon, they will be more likely to realize they can still get a great discount.

Affiliate programs can also be beneficial when used with coupons to promote your products or sales. New and expiring coupons are littered on coupon web sites throughout the internet bringing more attention to you! Just check out this coupon code homepage for an example of who can be displaying your coupon. In addition, many affiliates will be happy to promote your store when you have a great coupon code or promotion to offer. These high traffic sites bring a ton of added exposure and drive a large customer base of shoppers ready to buy - you know this because they clicked on your coupon! Another secret tip to getting affiliates to put your coupons on their homepage is to increase commissions temporarily upon proof of good placement. Sometimes these affiliate sites can get many more buyers than your own!

Coupons have migrated to the web in a big way, and should be a part of any serious marketing campaign. If you aren't using online coupon codes and one time deals to promote your site, you're missing the boat on driving incremental customers to buy your products.

Gary Gray
http://www.couponchief.com provides free online coupon codes and discounts for hundreds of popular internet retailers. With a newsletter and RSS feeds, they syndicate new coupon codes and discounts to motivated online shoppers.

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Google News Updated : Tue, 07 Oct 2008 20:50:00 GMT Thai Army Sends Troops to Help Police Keep Peace - Washington Post Voice of America Thai Army Sends Troops to Help Police Keep Peace Washington Post - 4 hours ago Thailand's military agreed Tuesday to deploy hundreds of unarmed soldiers to the streets of Bangkok to help police restore order after violent clashes between police and protesters that left at least 1 person dead. Video: Raw Video: Tear Gas Fired at Thai Protestors AssociatedPress Troops deployed as one dead, hundreds hurt in Thai protests AFP Reuters UK - Hindu - eTaiwan News - The Standard all 1,327 news articles Publ.Date : Tue, 07 Oct 2008 16:12:03 GMT Wells Fargo may get lion's share of Wachovia deposits: report - MarketWatch Sify Wells Fargo may get lion's share of Wachovia deposits: report MarketWatch - 32 minutes ago By John Spence, MarketWatch BOSTON (MarketWatch) -- Wells Fargo & Co. may get as much as 80% of Wachovia Corp.'s deposits, with the remainder likely going to Citigroup Inc., according to a published report Tuesday. Citi, Wachovia, Wells temporarily halt litigation Bizjournals.com Wachovia shares waver as Citi, Wells Fargo wrangle Forbes BloggingStocks - Washington Post - New York Times - CNNMoney.com all 7,781 news articles Publ.Date : Tue, 07 Oct 2008 20:17:51 GMT Sleuth's Presidential Debate Watch Game - Washington Post Sleuth's Presidential Debate Watch Game Washington Post - 41 minutes ago Tonight's debate watch games probably won't be as much fun as last week's Palin Bingo. But don't fret, there are still games to be played during this second presidential debate between John McCain and Barack Obama. 'Aggressive' debate expected between McCain, Obama CNN * McCain looks for way to stop Obama's momentum Reuters The Associated Press - MSNBC - U.S. News & World Report - TIME all 1,199 news articles Publ.Date : Tue, 07 Oct 2008 20:08:21 GMT AIG's ex-CEOs blamed for crisis - CNNMoney.com Los Angeles Times AIG's ex-CEOs blamed for crisis CNNMoney.com - 1 hour ago House panel chairman says executives got undeserved riches, while ex-CEOs blame accounting rules and market conditions for leading to $85B bailout. Joe Cassano: The Man Who Brought Down AIG? Washington Post AIG CEOs Blame Each Other, Accounting for Insurer's Downfall Bloomberg Wall Street Journal - Financial Times - New York Times - Forbes all 768 news articles Publ.Date : Tue, 07 Oct 2008 19:11:18 GMT Cough, Cold Drugs Not for Kids Under 4 - WebMD CBS News Cough, Cold Drugs Not for Kids Under 4 WebMD - 2 hours ago By Miranda Hitti Oct. 7, 2008 -- Don't use over-the-counter pediatric cough and cold drugs in kids younger than 4. Leading makers of over-the-counter pediatric cough and cold drugs are putting that message on the products' labels, according to the ... Cold, Cough Medicines for Children Get Added Warnings (Update3) Bloomberg Drug Companies Say No Cold Meds for Kids Under 4 Washington Post Chicago Tribune - New York Times - Bizjournals.com - The Associated Press all 1,485 news articles Publ.Date : Tue, 07 Oct 2008 18:48:20 GMT Bernanke hints at possible interest rate cut - MarketWatch The Associated Press Bernanke hints at possible interest rate cut MarketWatch - 31 minutes ago By Greg Robb, MarketWatch WASHINGTON (MarketWatch) - Federal Reserve Chairman Ben Bernanke opened the door on Tuesday for a possible interest rate cut to help rescue the economy from a severe downturn, admitting that the global panic in the financial ... Video: Bernanke signals possible rate cut ReutersVideo Bernanke: Economic outlook weaker CNNMoney.com New York Times - Forbes - Reuters - MSN Money all 988 news articles Publ.Date : Tue, 07 Oct 2008 20:18:10 GMT Qantas Involved in Another Air Incident - New York Times NEWS.com.au Qantas Involved in Another Air Incident New York Times - 25 minutes ago By Liz Robbins It has been 20 years since Dustin Hoffman’s character Raymond Babbitt in “Rain Man” made Qantas synonymous with air safety, claiming he would only fly the Australian airline because it had never crashed. Qantas passengers arrive in Perth after mid-air ordeal ABC Online Fifteen badly hurt as Qantas jet drops Sydney Morning Herald The Standard - Taipei Times - United Press International - NEWS.com.au all 366 news articles Publ.Date : Tue, 07 Oct 2008 20:24:06 GMT Rss Feed Reader Increase Web Traffic

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