Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.
It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a free mortgage consultation.
If you don't have a site you can still make some money with this email so read on.
First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email. Something like this:
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Dear (Client Name),
Thank you for choosing me for your home financing needs. I hope the experience was a positive one. And I trust that you are happy with your home loan.
I'm running a limited time promotion right now that might benefit you. You see, I've learned through experience in this business that people in the market for a home loan usually know others also in the market.
My first objective with every client is to provide them with the right product for their needs at a good price in a friendly, honest and efficient manner. I sincerely hope I have lived up to this goal in my dealings with you.
You should know that not all mortgage brokers are guided by these same principles. If you have friends or family who could use my services wouldn't you feel better if you knew their broker would do right by them?
Here's what I'd like to ask of you. Copy and paste the block of text below into a blank email. Insert the name of one of your friends who could benefit from a home loan and send it to them. Send it to as many friends as you know who are in the market for my services.
-------------------------------------------------
Hey ,
Check out this website. I used this guy for my loan. He was straight with me and I got a good deal.
www.YourWebSiteHere.com?Client@TheirServer.com
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Not only will you be doing your friends a favor, you'll have the opportunity to get a free set of movie tickets. For every one of your friends who comes to my website and requests a free consultation I'll give you two movie tickets good for you choice of any movie in the area.
I'll know they were sent by you because your email address is embedded in the website address. When your friends get to my site it'll record their visit.
At Your Service,
Your Name & Contact Info
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This strategy does require some technical expirtise but nothing too comlicated. Your office techie should be able to set this up for you. And, of course, you'll be out the cost of a couple of movie ticket for each lead you get this way.
Please feel free to use or modify the above sample email and use it in your business as you see fit.
To Your Prosperity,
David A. Wells
Alexander Publishing
David A. Wells, owner of http://www.Mortgage-Millions.com and author of The Millionaire Mortgage Broker's Marketing Manual, is a mortgage marketing expert who helps mortgage brokers succeed. He can be reached at mortgage@mortgage-millions.com.
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