Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.
Surprise! This doesn't work.
Instead of focusing on YOU, market yourself as an innovative problem solver. You'll be pleasantly surprised at how easily this approach attracts new customers. Emphasize how your service or problem fixes their nagging issue, pain, or dilemma.
It doesn't matter what you offer as long as you keep some basic principles in mind:
1. Self Interest: People (you and me included) want to know what is in it for them. They are interested in useful ideas, services, and products that make something better in their life. Don't talk about YOU. Start talking about THEM.
2. Comfort: People do business with people they know and trust. Start a "conversation" with people by giving them articles, newsletters, or other information that you have created to HELP them. This also allows them to learn more about the way you think and your capabilities
3. Generate Interest: Are you effectively communicating the one thing that makes you unique? What can you offer that no other business can? In one sentence, describe it. This is your Core Marketing Message. Use it over and over to generate interest and get people talking about you.
4. Communication: To have a good relationship, you have to stay in touch. Whether it's family, friends, or leads, this principle is exactly the same. And when prospects are ready to buy, you want them to know YOU provide the best solution. Keep communicating through phone calls, e-mails, lunch dates, and so on.
ACTION ITEM: Are you offering a solution to a problem? Are you communicating regularly? Do you know your core marketing message? If your current marketing materials don't take this approach, rework them. With a focus on THEM, you will easily generate more sales and greater revenue!
Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/article s.html for more articles and free marketing wisdom. You can visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com
Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com
 Google News Updated : Sun, 12 Oct 2008 17:51:10 GMT Obama Gains in States Such as Iowa, Florida Give National Boost - Bloomberg
Bloomberg - By James Rowley and Kristin Jensen Oct. 12 (Bloomberg) -- Democratic presidential candidate Barack Obama is moving ahead in a series of new polls from Florida to Iowa, gains that are helping him maintain a national lead over Republican John McCain. Video: Kids Vote On Campaign '08 Newsday poll: Obama has double-digit lead on Long Island Publ.Date : Sun, 12 Oct 2008 15:51:54 GMT Lisa Marie Presley delivers twins: report - Reuters
Reuters - LOS ANGELES (Reuters) - Lisa Marie Presley, Elvis Presley's only child, gave birth to twin baby girls on October 7, celebrity news TV show "Entertainment Tonight" said on its website on Saturday. Twin girls for Lisa Marie Presley Lisa Marie Presley Welcomes Twin Girls Publ.Date : Sat, 11 Oct 2008 17:17:01 GMT Stem cell promises, obstacles remain four years after bill's approval - San Jose Mercury News San Jose Mercury News - EDITOR'S NOTE: This is first of a two-part series examining the progress and potential pitfalls in California's $3 billion stem cell research program. Researchers find easier way to make stem cells New method generates stem cells safely from mice Publ.Date : Sun, 12 Oct 2008 16:34:39 GMT Spotlight on Apple notebooks: 1989 to 2008 - CNNMoney.com
CNNMoney.com - On Tuesday, Oct. 14, Apple will unveil the latest addition to a long line of portable computers that dates back nearly 20 years - to the ungainly, 15.8-pound “Macintosh Portable” that PC World named the 17th worst technology product of all time. This week in Apple: New notebooks, new writers, and more Woz Don't Buy A Mac Laptop* Publ.Date : Sun, 12 Oct 2008 15:23:15 GMT "Chihuahua" bites Crowe, DiCaprio at box office - Reuters Reuters - LOS ANGELES (Reuters) - The new terrorism thriller "Body of Lies" failed to take the top spot at the weekend box office in North America on Sunday, becoming the latest victim of moviegoer aversion to movies dealing with Middle East intrigue. 'Chihuahua' still has bite in second weekend at box office ‘Body’ Talk, Baby Talk Publ.Date : Sun, 12 Oct 2008 16:19:10 GMT US-POLITICS Summary - Washington Post
Washington Post - WASHINGTON (Reuters) - Democrat Barack Obama has opened a 6-point lead over Republican rival John McCain in the US presidential race, according to a Reuters/C-SPAN/Zogby poll released on Sunday. John McCain and Sarah Palin try new tactics Pittsburgh Paper Picks Obama, Pans on McCain/Palin Ticket Publ.Date : Sun, 12 Oct 2008 15:22:18 GMT Texas new No. 1 in coaches poll after wild college football weekend - USA Today
USA Today - By Eddie Timanus, USA TODAY The date won't quite live in infamy, but college football followers should remember Oct. 11, 2008, for a long time. Kansas fails to move up in polls Texas grabs top ranking in AP Poll Publ.Date : Sun, 12 Oct 2008 17:18:35 GMT Website Traffic Promotion |
PARLOT::Ebooks, Scripts,
Websites, and more... Behavioral economics is a new science that sheds light on... Read More If you're a business owner, you probably spend quite a... Read More TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More How To Save Yourself From The Pits of Marketing Cyber... Read More If an alien civilization from Mars was planning a friendly... Read More On a copywriting board I frequent, someone expressed bafflement that... Read More Think about all those Cracker Jacks you ate as a... Read More The marketing decisions you make for your new business are... Read More If you have your own small business, it's important to... Read More The lowly postcard?it's more than just a "having fun, wish... Read More I bet you thought the movie "Daddy Daycare" was a... Read More If you are operating a business from your home and... Read More Although they are inexpensive and product fast results, online surveys... Read More You can't put up a beautiful (or any) web site... Read More As a small business how do you compete with the... Read More Are you getting referrals from you customers? If not, you... Read More "Buy this magazine or we'll shoot the dog," went a... Read More When people think about promoting their business, the first thought... Read More Use your computer to send personalized color postcards in quantities... Read More Is your business experiencing a summer time slump? Traditionally only... Read More Too many loan officer websites look like congested intersections, information... Read More Is your marketing department taking advantage of MOM and MRM?... Read More Writing and publishing a successful newsletter is perhaps the most... Read More Most companies ask themselves this question: "How much will this... Read More IntroductionMany businesses and organisations have a perception that marketing means... Read More
Adsense
websites
Why You Buy
Get More Clients From Networking - Follow The Rules Of Dating!
Marketing to Success on a ZERO Budget
Did You Know Your Mind-Set IS Your Problem?
Why Great Companies Survey: Martian Logic!
The Anatomy of Hype
The Surprise Inside!
Top 7 Tips for New Businesses
5 Tips to Help You Identify WHO To Market To
Powerhouse Marketing With Persuasive Postcards
8 Lessons in Strategic Marketing A La Daddy Daycare
What Does Your Business Address Say?
How To Conduct Effective Online Surveys
An Internet Marketing Strategy that Works
Market Yourself as the Expert
Referrals . . .The Secret Weapon
How to Connect Features and Values
Marketing Tips: Free First
Send Postcards To Save Money and Cut Through E-mail Clutter
Chill Out With A Summer Time Marketing Plan
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Marketing Operations Elevates Public Relations and Communications Professionals
How To Achieve Success With Your Own Money Making Newsletter
Good Marketing Pays for Itself
Embracing The Future - Marketing Yourself, Your Business And Your
Affordable and Reliable Web Hosting Starting at $4.49/Month
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Postcards ? Picture Perfect Promotion
There is a simple but almost mystical law which governs... Read More
Quiz: Where is Your Marketing Message?
Wondering if your marketing message is dancing in the spotlight... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?Flyers are much different... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Value Proposition is the Key to Success
Value proposition is treated as the standards or service that... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I... Read More
Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Loan Officer Marketing ? Why Realtors Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Attracting Clients With Ease
Whether you are already running your own business, or still... Read More
Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Marketing |