Logo Facts

What makes one logo better than another?

Simplicity.

A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.

Why do you need a logo?

In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement.

A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.

How does your current logo stack up?

Run down our logo quick test: ? Does the logo have immediate impact? ? Is it good to look at? ? Is it distinctive? ? Does it create or evoke a positive image? ? Does it accurately represent the organization or business? ? Is it straightforward? ? Is it comprehensible? ? Is it memorable? ? Is it flexible? ? Does it copy well? ? Will it hold up to both large and small scale use? ? Will it wear well over time? ? Will you be proud to use it?

Vukan Karadzic is the main designer at E Logo Design ( http://www.elogodesign.com )

In The News:


Google News
Updated : Sat, 11 Oct 2008 17:50:53 GMT

Nobel Peace Prize winner wants jobs for the young - International Herald Tribune


BBC News
Nobel Peace Prize winner wants jobs for the young
International Herald Tribune - 4 hours ago
AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade.
Ex-President Of Finland Is Awarded Peace Prize Washington Post
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Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT

Palin hammers Obama on the abortion issue in Johnstown - CNN


Boston Globe
Palin hammers Obama on the abortion issue in Johnstown
CNN - 44 minutes ago
(CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion.
Palin drubs Obama on abortion during Pa. rally The Associated Press
Palin Gets Personal On Abortion Issue CBS News
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Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT

GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg


BBC News
GM Is Said to Be in Preliminary Talks With Chrysler (Update2)
Bloomberg - 2 hours ago
By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said.
Source: Chrysler, GM discuss merger, acquisition The Associated Press
GM mulled Chrysler acquisition: Huh? BloggingStocks
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Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT

Stevens's Reputation 'Sterling,' Powell Says - Washington Post


Boston Globe
Stevens's Reputation 'Sterling,' Powell Says
Washington Post - 14 hours ago
By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders.
Reporter's Notebook: Powell Takes the Stand for Stevens FOXNews
Powell says Sen. Stevens' integrity "sterling" Reuters
CNN - The Miami Herald - ABC News - Anchorage Daily News (subscription)
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Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT

Obama Aims for Electoral Edge, Block by Block - New York Times


Sydney Morning Herald
Obama Aims for Electoral Edge, Block by Block
New York Times - 29 minutes ago
Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job.
Obama thanks McCain for remarks, presses attack Reuters
FOX News poll: Obama leads McCain United Press International
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Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT

Marriage ruling not the end of debate in Conn. - The Associated Press


ABC News
Marriage ruling not the end of debate in Conn.
The Associated Press - 1 hour ago
HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions.
Video: Connecticut Court Allows Gay Marriage AssociatedPress
Conn. Ban On Gay Marriage Reversed Washington Post
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Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT

This week in Apple: New notebooks, new writers, and more Woz - Ars Technica


Canada.com
This week in Apple: New notebooks, new writers, and more Woz
Ars Technica - 3 hours ago
By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way.
Don't Buy A Mac Laptop* Washington Post
Apple may launch new laptop United Press International
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Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT

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