Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?
It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.
Lots of people are "out there" getting that all important first visibility through networking, doing presentations, handing out business cards, and even getting a visit to the web site. But too often, there's no way to maintain the contact.
Call It A Need To Be Loved.
You see, for my business, I don't want my clients and prospects to forget me. When they have a marketing issue to be addressed, I hope they think of me first. When someone in their network of contacts has a marketing challenge, I hope they think of me first again.
The best way I've found to maintain this kind of visibility is with a "stay in-touch" strategy. A stay in-touch strategy is designed to keep you top of mind with clients and potential prospects. Keep in touch with your clients and prospects over time, and you'll build more mutually beneficial relationships.
And, the key to making this work - ignored by virtually all small businesses - is to focus on providing information of value. Simply calling every four to six weeks just to "check in" and "see how things are going" won't get it done. Yes, you'll stay visible, but you might just be a visible pest.
It's Easier Than You Think.
The good news is that this strategy can be a whole lot easier than you think. Let me tell you why I believe this to be so.
In the fall of 2004, I was given the opportunity to submit some articles to an incredible resource called eZine Articles.com. I went ahead and submitted nine things I had already written that I thought would make good content for the web site's purpose. But to be honest, I sort of submitted them and forgot about it.
Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.
So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine some valuable information to put to use in their businesses.
What's My Point?
If you've been thinking about starting a newsletter, or an eZine, or would like to have valuable articles to share with clients and prospects in order to stay visible - you can get started today!
You don't necessarily have to be the creator of all that valuable information to stay top of mind with your clients, prospects, referral sources, and alliance partners. You can start to generate that continued visibility you desire by becoming "the provider of information."
(c) - Kevin Dervin, KPD Marketing
About the Author:
Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-mar keting-solutions.com for more great marketing information you can put to use in growing your business today.
Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.
 Google News Updated : Sun, 07 Sep 2008 14:08:18 GMT Health Buzz: Immunosuppressive Drug Warning and Other Health News - U.S. News & World Report
U.S. News & World Report - The Food and Drug Administration has asked the manufacturers of Humira, Cimzia, Enbrel, and Remicade—which belong to a class of medications known as tumor necrosis factor alpha blockers (TNF-alpha blockers)—to strengthen the warning for risk of fungal ... FDA urges more caution over TNF blocker infections Arthritis Drugs Linked to Risks From Infection Publ.Date : Fri, 05 Sep 2008 15:23:08 GMT Malkovich gets mad in Coens' 'Burn After Reading' - The Associated Press
The Associated Press - TORONTO (AP) - The Coen brothers' new movie gave John Malkovich a chance to blow off some steam. Malkovich's seething character in "Burn After Reading" bursts out in perpetual tantrums, a nice exercise in anger management, according to the actor. Toronto Film Festival vs. Brangelina – Who Gets the Spotlight? Pitt Rocks to Madonna Publ.Date : Sun, 07 Sep 2008 13:31:53 GMT Reuters Entertainment Summary - Washington Post Washington Post - VENICE (Reuters) - Eleven days of red carpet galas, 21 films in competition and countless interviews, photo calls and parties at the Venice film festival boiled down to just one man in the end -- Mickey Rourke. Aronofsky Gracefully Wrestles Golden Lion Out Of Venice Buyers mixed on Toronto films Publ.Date : Sun, 07 Sep 2008 10:41:41 GMT Michigan spared sting of West Nile - Detroit Free Press Detroit Free Press - BY SHERI McWHIRTER • RECORD-EAGLE • September 7, 2008 TRAVERSE CITY -- West Nile virus hasn't seriously bitten Michigan this year and seems to have spared the state's northern reaches. Yes, the mosquitoes were nasty this summer Aerial survey being conducted to find mosquito breeding grounds Publ.Date : Sun, 07 Sep 2008 07:53:44 GMT Federer is set for his fifth consecutive US Open final (Keystone) - Swissinfo
Swissinfo - Switzerland's Roger Federer has won his semifinal at Flushing Meadows against Novak Djokovic of Serbia in four sets, 6-3, 5-7, 7-5, 6-2. Video: Federer Beats Djokovic to Reach US Open Final Federer Reaches Final Before Rain Publ.Date : Sun, 07 Sep 2008 13:38:36 GMT Suicide blast kills 35 in Pakistan; Zardari set to take power - International Herald Tribune
International Herald Tribune - AP, The New York Times PESHAWAR, Pakistan: The death toll in a devastating suicide blast has reached 35, officials said Sunday, as Pakistan prepared for Benazir Bhutto's widower to take over as president. Pakistan's Zardari urged to change image and focus Pakistan's Zardari prepares for presidency Publ.Date : Sun, 07 Sep 2008 13:14:31 GMT Fannie, Freddie Capital Concerns Prompt Paulson Plan (Update1) - Bloomberg
Bloomberg - By Dawn Kopecki and Alison Vekshin Sept. 7 (Bloomberg) -- Treasury Secretary Henry Paulson decided to take control of Fannie Mae and Freddie Mac after a review found the beleaguered mortgage-finance companies used accounting methods that inflated their ... Video: Obama Calls for Changes in Mortgage Giants RPT-US Treasury sets news conference;GSE plan expected Publ.Date : Sun, 07 Sep 2008 12:59:54 GMT RSS For Web Pages |
PARLOT::Ebooks, Scripts,
Websites, and more... More of the findings of the recent studies in behavioral... Read More The world is full... Read More In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More "Necessity is the mother of invention!" The first time I... Read More If you are in the mobile car wash business and... Read More Before we begin, I want you to think about how... Read More Personal marketing makes it easier to sell, by building relationships... Read More I often wonder how the practice began of pretending to... Read More Your list of customers who have previously bought from you... Read More Relevant, original and impactful: that's what my friend Creative Director... Read More Coupons have proven themselves to be highly effective sales tools... Read More To be your own marketing expert you first need to... Read More Which product feature of yours is every buyer keen to... Read More A well-designed chart can be one of the most persuasive... Read More Everything happens Quickly and Instantly on the Internet. In the... Read More Clichés. We've all heard them...and hear some of them so... Read More Staying ahead of the marketing curve seems to be a... Read More Here are some questions to get your thoughts and cash... Read More Marketing is a vital aspect of a business' operations. It... Read More Before you ever get on the telephone, send a marketing... Read More Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More Here's one of the most important success principles you'll ever... Read More Do you ever wonder how some businesses always seem to... Read More Recently, I've received a few e-mails from people asking me... Read More At first glance, nothing seems more chaotic than a trade... Read More
Adsense
websites
Why You Buy, Part Two
Turning The Casual Scanner Into A Buyer
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
Marketing is More Than a Token Process
Signage for Mobile Car Wash Vehicles
Guerilla Marketing Lesson 2: Why Do People Call Me?
Build Relationships
Marketing The Real You
How to Set Up & Organize Your Customer Mailing List For Optimum Results
A Creative RIOT
How to Put the Profit Producing Power of Couponing to Work for You
The 3 Unknown Steps of Marketing Success
How to Set (and Get) the Right Prices
Creating Great Charts for Persuasive Trade Show Presentations
Quick and Instant Marketing Soup
Marketing Mimics Life
A Great Marketing Model ? Utilizing the Power of OPM
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Your Marketing Plan - Prerequisite to Success
Happy Hunting!
Cause-Related Marketing
Build Your Business Through Networking
How to Magnetize Your Business
Self-Promotion on a Zero Budget
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
Affordable and Reliable Web Hosting Starting at $4.49/Month
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
A marketing tag line is the one or two line... Read More
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Marketing |