Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.
Five common mistakes many people make are;
1. Talking too much.
Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.
2. Not listening.
All good marketers have exceptional listening skills. Be an active not a passive listener. Ask plenty of questions to find out what problems your client has so you can provide a solution.
3. Hard sell.
Even in desperate times always avoid a hard sell approach. Ignoring the needs of the client or your own company can have long term effects and result in the loss of potential work both immediately and in the future.
Always market the benefits - the "What's In It for ME" approach really does work and is better than purely focusing on selling the features.
4. Lack of clarity.
It is a competitive market out there and you need to focus on your UNIQUE SELLING PROPOSITION. What is it that makes you, your service or product unique and different from others? Once you have identified this you have your strongest selling point, and the focus of your marketing campaigns.
5. Distractions.
Life is really busy. Some people are too busy and easily distracted from the main game.
Learn as much as you can about setting goals, writing them down and working out on a daily basis the important tasks to do. It's called time and priority management and is a hallmark of successful people. Remember the "3 D's - Do It, Dump It or Delegate It" and if your life or your job depends on it - then it is a Must-do "A" priority, the rest can wait. Focus is a powerful thing.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
 Google News Updated : Mon, 06 Oct 2008 14:48:34 GMT Obama accuses McCain of looking for distractions - CNN
CNN - (CNN) -- Sen. Barack Obama on Sunday charged that Sen. John McCain's campaign is launching "Swift boat-style attacks" on him instead of addressing the country's problems. Health Care: Coverage -- But at What Price? Health Care Destruction Publ.Date : Sun, 05 Oct 2008 19:30:50 GMT For Some Animals, There's No Place at Home - U.S. News & World Report
U.S. News & World Report - By Amanda Gardner MONDAY, Oct. 6 (HealthDay News) -- Exposing your children to the joys of pet ownership may, in some cases, also mean exposing them to infections and injuries. Keep Kids From Exotic Animals, Docs Say Doctors: No hamsters or exotic pets for young kids Publ.Date : Mon, 06 Oct 2008 13:06:44 GMT Mammals facing extinction threat - BBC News
BBC News - By Richard Black At least 25% of the world's mammal species are at risk of extinction, according to the first assessment of their status for a decade. Many, many mammals face extinction One Quarter of World's Mammals Face Extinction Publ.Date : Mon, 06 Oct 2008 12:37:47 GMT Ask.com Sails into Semantic Search to Differentiate from Google - eWeek
eWeek - By Clint Boulton Ask.com's search engine market share is minimal at best, but the company keeps on plugging away in application development to keep from being extinguished by Google, Yahoo and Microsoft. Ask.com Amps Up Search Again Ask.com, now with more answers Publ.Date : Mon, 06 Oct 2008 13:04:07 GMT Angelina Jolie Debuts New Movie and New Ink - Actress Archives
Actress Archives - Angelina Jolie and Brad Pitt recently attended the movie premiere for Jolie’s new film “The Changeling” directed by Clint Eastwood, and the film wasn’t the only thing on display. Video: Angelina Jolie and Brad Pitt at Premiere Angelina Jolie’s New Tattoo Publ.Date : Mon, 06 Oct 2008 14:09:31 GMT Postseason ace Beckett shelled as Angels win 5-4 - The Associated Press
The Associated Press - BOSTON (AP) - Josh Beckett waited four extra days for a chance to show his postseason brilliance. That shine wore off with his very first pitch. Video: Angels, White Sox Each Force a Game 4 Red Sox's injuries could prove costly vs. Angels Publ.Date : Mon, 06 Oct 2008 14:11:21 GMT PGA -- 2008 Turning Point Championship Recap - Pro Fantasy Sports
Pro Fantasy Sports - Hello in the second of the “Fall Finish” series, a unknown rookie birdied the 72 nd hole to earn a hefty paycheck and a spot on the PGA tour for the next two years. Johnson earns first win at Turning Stone Rookie posts first victory Publ.Date : Mon, 06 Oct 2008 14:07:14 GMT Add RSS Feeds to My Website |
PARLOT::Ebooks, Scripts,
Websites, and more... Marketing can be expensive. It doesn't have to be, but... Read More We all work hard to attract even one paying client.... Read More In today's highly competitive business environment it is critical to... Read More Too many loan officer websites look like congested intersections, information... Read More 1. Personal Fundraising letters are about as personal as you... Read More Regardless of how many forms of promotional material you create,... Read More The internet of course brings a huge arena of marketing... Read More That is the question, you should be asking yourself. Many... Read More Can I share a secret with you?I love working out.... Read More Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More In direct mail, the offer is the incentive or reward... Read More Keeping in touch can dramatically increase business, when done properly.It's... Read More When studying the demographics of an area for a business... Read More According to military historian David Chandler the campaigns of Napoleon... Read More An international hair-cutting chain opened a new store directly across... Read More What effect are the baby boomers having on the economy... Read More This article is meant to be a brief review and... Read More Some people have little difficulty attracting and maintaining clients who... Read More Recently, I stopped by a new car wash in my... Read More Looking to grow your business? Make sure you have these... Read More Pre-note: In this article, teleclass is an example used to... Read More Business cards are such wonderfully creative little marketing products. Most... Read More My wife likes to shop at the local Safeway. Is... Read More "Kevin, are you saying I need to go to Networking... Read More KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
Adsense
websites
How to Save Thousands on Your Marketing
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
Standing Above The Crowd
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Eight Advantages of Fundraising Letters Over Other Methods
The Value of a Good Sales Letter!
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
Is Your Marketing Working...
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Marketing Gurus : Do You Need One?
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
Rules of Thumb for Marketing to Your Past Customers
Census Data Mapping for Small Business
Positioning For Success
Sage Advice from a Marketing Expert!
Whats Your NICHE Market ? III ?
Overview on Qualitative Data Collection Techniques in International Marketing Research
19 Ways To Attract Higher Paying Clients
The Added Effectiveness of Promotional Products in Your Marketing Plan
The Top 10 Marketing Tools to Grow Your Business in 2004
15 Ways to Promote eLearning Programs
Dont Let Your Business Cards End Up in the Trash
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
Networking Events ? Lose the Fear and Gain the Benefits
Great Marketing is Like Making a Great Movie
Affordable and Reliable Web Hosting Starting at $4.49/Month
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative... Read More
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
Used the right way and with the right audience, postcards... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
Marketing |