How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can squeezethe most benefits out of your mailing list.
Most business' customer lists consist of this information: Name,Address, City, State, Zip. That's it. Unfortunately, thismailing list is almost worthless. You need to have moreinformation in your files than just that. I have 32 informationfields in my customer database! You should be able to set theseup in your computer's database, or, if you don't use a computer(you REALLY should), all this information should fit on a largesize index card in a card file. Here are some more useful fieldsto include in your customer database:
LastName; FirstName; Title; Position; CompanyName; Address1; Address2; City; State; Zip; PerPhone; BusPhone; FaxPhone; InqDate; ReferSource; FollowUp1; FollowUp2; SubDate; SubAmount; RenewDate;Purch1; Purch1Date; Purch1Amount; Purch2; Purch2Date; Purch2Amount; Purch3; Purch3Date; Purch3Amount; TotAmount; Comments; Cust# Google News Updated : Fri, 05 Sep 2008 08:05:30 GMT Kilpatrick's rise and fall - Detroit Free Press
Detroit Free Press - BY BILL McGRAW • FREE PRESS STAFF WRITER • September 5, 2008 Kwame Kilpatrick entered the mayor's office with extraordinary gifts -- charisma, savvy, flair, pedigree, connections, ambition and chutzpah -- everything a 31-year-old needed to make a ... Video: A Timeline of Detroit Mayor's Text Scandal Detroit’s Mayor Will Leave Office and Go to Jail Publ.Date : Fri, 05 Sep 2008 07:27:50 GMT Stocks: A Terrible Thursday - BusinessWeek
BusinessWeek - Major US indexes each tumbled nearly 3% as worries intensified over the health of the economy. All eyes are on Friday's jobs report Market players were probably wondering Thursday why they bothered to come back from their summer vacations. Stocks Are Broadly Lower Tracking Falls on Wall Street Stocks slide on economic worries Publ.Date : Fri, 05 Sep 2008 05:53:27 GMT Jesse Jackson hospitalized for stomach pains - Chicago Tribune
Chicago Tribune - By Jeremy Gorner | Chicago Tribune reporter Rev. Jesse Jackson was being treated Thursday in Northwestern Memorial Hospital in Chicago after falling ill. Video: Rev. Jesse Jackson Hospitalized Jesse Jackson hospitalized after stomach pains Publ.Date : Fri, 05 Sep 2008 07:00:48 GMT UN warns of Haiti flooding crisis - BBC News
BBC News - Several hundred thousand people need help in Haiti, which is suffering severe flooding after being hit by a series of tropical storms, the UN says. Attempts to Aid Desperate Haitians Hindered by Floodwaters Storms line up to slam western Atlantic, southeastern US Publ.Date : Fri, 05 Sep 2008 07:05:26 GMT House committee widens probe of Vytorin safety - International Herald Tribune
International Herald Tribune - AP TRENTON, NJ: A House committee investigating the safety and effectiveness of the popular cholesterol drug Vytorin and one of its components is turning up the heat on the drug's makers. Many Questions About Vytorin Drug Scare Shenanigans Publ.Date : Fri, 05 Sep 2008 00:32:18 GMT Arthritis Drugs Linked to Risks From Infection - New York Times
New York Times - By AP WASHINGTON (AP) - The Food and Drug Administration ordered stronger warnings Thursday on four medications widely used to treat rheumatoid arthritis and other serious illnesses, saying they can raise the risk of possibly fatal fungal infections. Deaths Heighten Arthritis Drugs Warning Nation Digest 4 arthritis drugs get tougher warnings Publ.Date : Fri, 05 Sep 2008 01:38:34 GMT Tropical Storm Hanna aiming for Massachusetts - Boston Globe
Boston Globe - By Andrew Ryan and Martin Finucane, Globe Staff Tropical Storm Hanna is expected to churn up the Atlantic coast and lash Massachusetts this weekend with winds gusting up to 50 mph near the coast and up to four inches of rain. Video: Hanna Nears US, but Stronger Ike Looms Area departments gearing up for Hanna's arrival Publ.Date : Fri, 05 Sep 2008 04:23:14 GMT Increased Website Traffic |
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