How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?
Well, the simple truth is... they're all... "Baby Boomers"!
The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.
Here's a few interesting facts about the baby boomers in general:
First, they control 70% of the entire net worth of the United States! Second... they represent 27.5% of the population according to the last census, taken in 2000. And third... once they start hitting 40... many of them... Start Having Problems With Their Eyesight!
It's true!
According to the National Eye Institute's 2002 Report called "Vision Problems In The U.S.", there are 3,406,280 people over age 40, who have some kind of visual impairment!
And generally, for many folks... the older you get, the worse your eyesight gets.
So here's a little tip if you're selling goods or services to older folks: Since you're likely to have a higher percentage of them who do have vision problems...
Make Sure Your Ads Are Easy To Read!
So, here's what you should do: Studies have shown, using a font called "Courier 10 BT" produces a larger ad response than other fonts.
Now be careful, Courier 10 BT, is NOT the same as the "Courier New" font, you may already have on your computer.
Not at all!
See, the Courier 10 BT font, is a little darker. And this darker font, is easier to read... and this lifts the response to your ads.
Here's an example of the Courier 10 BT Font in action:
"If you can read this, you're still doing fine sonny boy!"
It's sure not the prettiest font in the world -- it's more like the old-style fonts you used to have on your typewriters (Remember those?) -- but, it works like a charm... and you won't ever get in trouble for making your ads easier to read, right?
Anyhow, if you want to guarantee your ads are easy to read, and you're working in a marketplace that may be visually challenged, use the Courier 10 BT font.
And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine.
Download Your Courier 10 BT Font By Clicking Here
This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online.
Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles are printed in.
When you run display ads, you must use an editorial-style format using a font that matches the font "normal" articles are printed in (which for many papers is Times New Roman -- this font).
P.S. Want to hear a few more facts about the Baby Boomers?
They have an estimated annual spending power of $1 Trillion Dollars! They have a higher divorce rate, and a higher rate of "staying single" than prior generations...
And... over 50% of them are living in the following 9 states: California, Texas, New York, Florida, Pennsylvania, Illinois, Ohio, Michigan and New Jersey.
And... according to the latest stats... it looks like they'll be living to 79.5 years of age. Which is...
Not Long Enough, If You Ask Me!
Later.
Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com
 Google News Updated : Sun, 12 Oct 2008 17:51:10 GMT Stem cell promises, obstacles remain four years after bill's approval - San Jose Mercury News San Jose Mercury News - EDITOR'S NOTE: This is first of a two-part series examining the progress and potential pitfalls in California's $3 billion stem cell research program. Researchers find easier way to make stem cells New method generates stem cells safely from mice Publ.Date : Sun, 12 Oct 2008 16:34:39 GMT Lisa Marie Presley delivers twins: report - Reuters
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Bloomberg - By James Rowley and Kristin Jensen Oct. 12 (Bloomberg) -- Democratic presidential candidate Barack Obama is moving ahead in a series of new polls from Florida to Iowa, gains that are helping him maintain a national lead over Republican John McCain. Video: Kids Vote On Campaign '08 Newsday poll: Obama has double-digit lead on Long Island Publ.Date : Sun, 12 Oct 2008 15:51:54 GMT "Chihuahua" bites Crowe, DiCaprio at box office - Reuters Reuters - LOS ANGELES (Reuters) - The new terrorism thriller "Body of Lies" failed to take the top spot at the weekend box office in North America on Sunday, becoming the latest victim of moviegoer aversion to movies dealing with Middle East intrigue. 'Chihuahua' still has bite in second weekend at box office ‘Body’ Talk, Baby Talk Publ.Date : Sun, 12 Oct 2008 16:19:10 GMT US-POLITICS Summary - Washington Post
Washington Post - WASHINGTON (Reuters) - Democrat Barack Obama has opened a 6-point lead over Republican rival John McCain in the US presidential race, according to a Reuters/C-SPAN/Zogby poll released on Sunday. John McCain and Sarah Palin try new tactics Pittsburgh Paper Picks Obama, Pans on McCain/Palin Ticket Publ.Date : Sun, 12 Oct 2008 15:22:18 GMT Spotlight on Apple notebooks: 1989 to 2008 - CNNMoney.com
CNNMoney.com - On Tuesday, Oct. 14, Apple will unveil the latest addition to a long line of portable computers that dates back nearly 20 years - to the ungainly, 15.8-pound “Macintosh Portable” that PC World named the 17th worst technology product of all time. This week in Apple: New notebooks, new writers, and more Woz Don't Buy A Mac Laptop* Publ.Date : Sun, 12 Oct 2008 15:23:15 GMT Texas new No. 1 in coaches poll after wild college football weekend - USA Today
USA Today - By Eddie Timanus, USA TODAY The date won't quite live in infamy, but college football followers should remember Oct. 11, 2008, for a long time. Kansas fails to move up in polls Texas grabs top ranking in AP Poll Publ.Date : Sun, 12 Oct 2008 17:18:35 GMT Earn Money With Surveys |
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