How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.

Step #1 - Create a referral target market(s) ? you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses.

Step #2 ? Identify your ideal referral client ? In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that makes a great referral.

Step #3 ? Create and communicate your core referral message ? you must be able to easily explain the value you can bring to anyone who is referred. "We show estate attorneys how to become famous."

Step #4 ? Design a referral education system ? When you meet with a potential referral source you can substantially increase the number and quality of referrals if you systematically educate them on: Who makes a great referral, what's in it for them to provide a referral, how to refer you, and the exact steps you plan to take with that referral

Step #5 ? Outline your referral lead offer and system ? this is the heart and soul of the system. This is where you devise the creative offer that makes people want to refer you. Example: Earn a 100% refund on your tax return preparation when you refer 4 people who become clients."

Step #6 ? Create a referral conversion strategy ? what good are referral leads if they don't become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What do you do with a lead when the phone rings?

Step #7 ? Identify a referral follow-up strategy ? to bring your referral system full circle you need to devise two follow-up steps. 1) a way to continue to market to your referral leads that don't immediately turn into clients and 2) a way to systematically communicate the progress of a referral back to your referral sources to keep them motivated.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of "How To Create the Ultimate Small Business Marketing System in 7 Simple Steps" by visiting http://www.DuctTapeMarketing.com

---

Google News Updated : Sat, 30 Aug 2008 00:25:40 GMT Earwax: Too Much of a Good Thing? - WebMD eFluxMedia Earwax: Too Much of a Good Thing? WebMD - 5 hours ago By Kelley Colihan Aug. 29, 2008 -- The body is a miraculous mechanism. Consider the once-lowly earwax. People used to try to remove it. Leave That Ear Wax Alone Washington Post National Guideline Against Ear Poking eFluxMedia MSNBC - RedOrbit - MedPage Today - eMaxHealth.com all 36 news articles Publ.Date : Fri, 29 Aug 2008 18:32:14 GMT Protests Rise in Thailand In Challenge to Regime - Wall Street Journal GulfNews Protests Rise in Thailand In Challenge to Regime Wall Street Journal - 1 hour ago By JAMES HOOKWAY and STEPHEN WRIGHT BANGKOK -- Waves of antigovernment protests spread beyond Thailand's capital Friday as clashes between police and demonstrators intensified, forcing the closure of several regional airports and disrupting rail ... Thai protest alliance not so happy with democracy The Associated Press US asks Thailand to end crisis through democratic means AFP New York Times - BBC News - guardian.co.uk - Reuters all 2,421 news articles Publ.Date : Fri, 29 Aug 2008 22:33:23 GMT Microwave baby killer convicted - BBC News BBC News Microwave baby killer convicted BBC News - 3 hours ago A US court in Dayton, Ohio, has convicted a mother of murdering her one-month-old daughter by burning her to death in a microwave oven. Video: Prosecutor: Ohio Mom Killed Baby in Microwave AssociatedPress US jury convicts mom in microwaved-baby case International Herald Tribune ToTheCenter.com - WZTV - NBC6.net - Dayton Daily News all 689 news articles Publ.Date : Fri, 29 Aug 2008 20:30:22 GMT Boeing union leaders recommend strike - MarketWatch Washington Post Boeing union leaders recommend strike MarketWatch - 1 hour ago By MarketWatch Leaders of the International Machinists and Aerospace Workers on Friday rejected Boeing's third and final contract proposal and recommended its workers vote to go on strike. Union Leaders Reject Boeing Contract Offer Wall Street Journal Boeing Union Urges Workers to Reject Offer, Setting Up Strike Bloomberg Bizjournals.com - guardian.co.uk - The Associated Press - TheStreet.com all 1,041 news articles Publ.Date : Fri, 29 Aug 2008 23:15:15 GMT Obama’s Plane Palin Problem - FOXNews BBC News Obama’s Plane Palin Problem FOXNews - 2 hours ago by Major Garrett Reporters covering Barack Obama heard the news aboard Obama 1 (the campaign for the first time chartered a second plane for the swelling press corps), just before takeoff. Video: Raw Video: Schwarzenegger Praises Palin kcratv “Tougher in Alaska” host Geo Beach discusses Sarah Palin Christian Science Monitor CBS News - Chicago Tribune - The Star-Ledger - NJ.com - Seattle Post Intelligencer all 5,468 news articles Publ.Date : Fri, 29 Aug 2008 22:07:29 GMT US Economy: Spending Slows, Inflation Accelerates (Update1) - Bloomberg Washington Post US Economy: Spending Slows, Inflation Accelerates (Update1) Bloomberg - 6 hours ago By Shobhana Chandra Aug. 29 (Bloomberg) -- US consumer spending grew at a slower pace in July as the impact of the tax rebates faded and a pickup in inflation eroded Americans' buying power. Bonds fall on mixed economic reports CNNMoney.com Consumer spending flags, but confidence rises Reuters Wall Street Journal - New York Times - MarketWatch - AHN all 520 news articles Publ.Date : Fri, 29 Aug 2008 18:25:06 GMT Aid agencies scramble to help flood victims - CNN CBC.ca Aid agencies scramble to help flood victims CNN - 39 minutes ago (CNN) -- The grinding misery triggered by the massive floods in a downtrodden part of northeastern India and across the border in Nepal persisted Friday, with government and aid agencies swinging into action to help the 2 million-plus people fleeing ... India: Up to 2000 feared dead in Bihar floods guardian.co.uk Millions displaced in Bihar floods PRESS TV Reuters India - CNN International - New York Times all 551 news articles Publ.Date : Fri, 29 Aug 2008 23:45:57 GMT Add Data Feed Content to Your Website RSS Software

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Online Mentorship Programs: Cash in on Your Expertise

Whether you're a former retail store owner known for your... Read More

Postcard Marketing Done Right

Say it with a post card. A well designed, colorful,... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

PowerPositioning: WillYouAcceptThisRose.com

Positioning is a powerful concept in marketing. To illustrate, have... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

In today's competitive world of business, it takes moxie and... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line... Read More