GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.

What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. GoogSpy.com is powered by a product called "WebScraper+" which is the brainchild of Arizona-based Velocityscape. According to Michael J. Roberts, Velocityscape's President, GoogSpy extracts 500,000 search results per day from Google and loads them into the GoogSpy.com database which it then makes available for anyone to search.

Normally, when it comes to business intelligence software, a sentence which read: "which it then makes available for anyone to search." would end with the phrase "for a fee.", but that's not the case with GoogSpy. At least for the time being the tool is 100% free to use by anyone who cares to go to http://www.GoogSpy.com and use it.

So, what's the value of such a powerful tool for the average business web site operator? That depends upon how much value you place on being able to see how a competitor spends their advertising dollar and who else is competing with them.

The interface is fairly straight forward. You enter your search term in the text box and click the "Search button. If GoogSpy finds content it will display the company name, if any, as a hyperlink under the company heading and the search terms, also as hyperlinks, under the Search terms heading. If it doesn't find anything then it doesn't display anything. For about two minutes more development time the programmers could have added a "Sorry, your search term did not return any results" message but I guess less is more with these guys.

The fact that they are still building their database is apparent when you enter some company names that should be found yet are not. However, when a hit IS found, the information is spot on. On top of that, the tool is pretty good at ferreting out things you wouldn't normally consider. For example, do a search on CIA.gov and you'll discover that the CIA buys several AdWords in Google. Now that's spying!

They also have an option to browse by Company and Search Term, but the interface for doing that is relatively useless for a serious search. However, it can be a lot of fun if you're simply killing time and want to see what you can see.

It takes a few minutes of clicking around before you get the hang of what you are reading and how powerful a tool this really is. If you are working on an advertising or marketing plan, whether it be one that you'll really use, or one that your banker wants to see, be sure to make a few passes through GoogSpy.com to see what the rest of the your market is doing and how much they're spending. It will be worth the trip.

Sandra Stammberger is the owner of Insiderscripts. At Insiderscript's programmers are working around the clock to develop affordable, powerful money making scripts that will help you drive traffic to your business. http://www.insiderscripts.com

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Google News Updated : Sun, 07 Sep 2008 20:08:19 GMT Hurricane, at Category 4, Heads Toward Cuba - New York Times Canada.com Hurricane, at Category 4, Heads Toward Cuba New York Times - 3 hours ago By MARIA NEWMAN Hurricane Ike grew into a bigger threat to Florida and the Gulf Coast Sunday as it roared through the Bahamas mid-morning, with forecasters expecting it to gain in strength as it approaches Cuba. Video: Raw Video: Ike Pounds Turks and Caicos AssociatedPress Powerful Hurricane Ike looms as trouble for Gulf The Associated Press AFP - Forbes - Los Angeles Times - Reiten Television KXMB Bismarck all 4,192 news articles Publ.Date : Sun, 07 Sep 2008 16:52:07 GMT Health Highlights: Sept. 6, 2008 - Washington Post Seattle Post Intelligencer Health Highlights: Sept. 6, 2008 Washington Post - 3 hours ago On the heels of the huge nationwide salmonella outbreak that caused more than 1400 illnesses from Mexican peppers, a regional Oregon alfalfa sprout distributor has recalled its product in Oregon and Washington state after the sprouts were linked to 13 ... Salmonellosis outbreak prompts sprout recall Forbes Salmonella outbreak traced to alfalfa sprouts Seattle Post Intelligencer TheMedGuru - Seattle Times - eFluxMedia - HeraldNet all 81 news articles Publ.Date : Sun, 07 Sep 2008 16:31:13 GMT Side events bring out celebs in advance of VMAs - The Associated Press Washington Post Side events bring out celebs in advance of VMAs The Associated Press - 57 minutes ago LOS ANGELES (AP) - Though the MTV Video Music Awards are the main event in town this weekend, some celebrities are satisfied enough with the side activities connected to the extravaganza. Britney 'Getting an Opportunity to Start Over' at VMAs People Magazine Brand and Spears have been promoting the awards on MTV BBC News Access Hollywood - Hollywood Today Newsmagazine - eFluxMedia - Los Angeles Times all 1,761 news articles Publ.Date : Sun, 07 Sep 2008 19:10:38 GMT Spa Update: Hamilton Penalty Hands Win to Massa - AutoWeek Times Online Spa Update: Hamilton Penalty Hands Win to Massa AutoWeek - 1 hour ago By NIGEL ROEBUCK A drive-through penalty is the punishment for almost causing a collision in the pits. We know this because Bruno Senna was thus punished in the GP2 Series race at Spa-Francorchamps, and it cost him the race. Massa declared winner of Belgian GP The Associated Press Raikkonen's title hopes doused by Hamilton at Spa Motorsport.com International Herald Tribune - The Canadian Press - BBC Sport - CNN International all 2,193 news articles Publ.Date : Sun, 07 Sep 2008 18:46:22 GMT Michigan spared sting of West Nile - Detroit Free Press LAist Michigan spared sting of West Nile Detroit Free Press - 12 hours ago BY SHERI McWHIRTER • RECORD-EAGLE • September 7, 2008 TRAVERSE CITY -- West Nile virus hasn't seriously bitten Michigan this year and seems to have spared the state's northern reaches. Yes, the mosquitoes were nasty this summer Yakima Herald-Republic Aerial survey being conducted to find mosquito breeding grounds San Jose Mercury News Lower Hudson Journal news - San Francisco Chronicle - Shelbyville News - Los Angeles Times all 361 news articles Publ.Date : Sun, 07 Sep 2008 07:53:44 GMT 'Wrestler' takes top honors at Venice - Variety Variety 'Wrestler' takes top honors at Venice Variety - 1 hour ago By NICK VIVARELLI Darren Aronofsky drama “The Wrestler,” starring Mickey Rourke as washed out pro wrestler Randy (the Ram) Robinson, in comeback mode both on and off the screen, pinned down the Venice Film Festival’s Golden Lion. Is Evan Rachel Wood dropkicking Marilyn Manson for Mickey Rourke? Los Angeles Times A Glance at 'The Wrestler' Cinematical Washington Post - Hollywood Reporter - eFluxMedia - San Jose Mercury News all 671 news articles Publ.Date : Sun, 07 Sep 2008 18:55:44 GMT India a step closer to nuclear trade - Christian Science Monitor Washington Post India a step closer to nuclear trade Christian Science Monitor - 3 hours ago The Nuclear Suppliers Group agreed Saturday to lift a 34-year ban on selling nuclear technology to India, even though it hasn't signed the Non-Proliferation Treaty. India secures controversial access to nuclear technology Telegraph.co.uk US Congress signals it will clear N-deal Times of India Hindu - Reuters South Africa - Washington Post - BBC News all 2,295 news articles Publ.Date : Sun, 07 Sep 2008 17:01:15 GMT RSS Software Increase Web Traffic

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