Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!
Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this:
Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the example
link:www.yourwebsite.com
The results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the 'type' of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.
Now here's where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.
link:www.theirwebsite.com
Who's linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.
Are there businesses that link to your competition that you didn't know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!
Want another idea? Go to your competition's website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don't have? Maybe you should consider offering those items to your customers.
Give your customers something that keeps them coming back. Whether it's an online newsletter, a simple coupon, or other feature, get it online.
Have fun learning from your competition, and good luck on increasing that bottom line!
About the Author
Will Hanke is a self-proclaimed geek who owns and operates Lighthouse Technologies (www.techlh.com), a web development and hosting company based in Arnold, Missouri. For questions or comments, email him at will@techlh.com. And buy yourself a good virus program so he doesn't have to fight your emails with anti-virus spray.
 Google News Updated : Sat, 11 Oct 2008 17:50:53 GMT This week in Apple: New notebooks, new writers, and more Woz - Ars Technica
Ars Technica - By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way. Don't Buy A Mac Laptop* Apple may launch new laptop Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune
International Herald Tribune - AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Ex-President Of Finland Is Awarded Peace Prize Nobel Finn Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT Palin hammers Obama on the abortion issue in Johnstown - CNN
CNN - (CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion. Palin drubs Obama on abortion during Pa. rally Palin Gets Personal On Abortion Issue Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT Marriage ruling not the end of debate in Conn. - The Associated Press
The Associated Press - HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions. Video: Connecticut Court Allows Gay Marriage Conn. Ban On Gay Marriage Reversed Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post
Washington Post - By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens Powell says Sen. Stevens' integrity "sterling" Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT Obama Aims for Electoral Edge, Block by Block - New York Times
New York Times - Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job. Obama thanks McCain for remarks, presses attack FOX News poll: Obama leads McCain Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg
Bloomberg - By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said. Source: Chrysler, GM discuss merger, acquisition GM mulled Chrysler acquisition: Huh? Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT RSS Parser |
PARLOT::Ebooks, Scripts,
Websites, and more... December is a month in which many organizations make plans... Read More So, youve been around for a while, and maybe even... Read More Dant dant da da dant dant da da. Dant dant... Read More Telemarketing has its place in the marketing arsenal. But telespammers... Read More The key to success in any business relies a large... Read More As a business owner or marketer, if you don't reverse... Read More As a promotions director for a lot of super markets,... Read More "Brochure" is French, and it comes from brocher, meaning to... Read More If you are a mobile auto detailer or mobile car... Read More Having run a multi-state franchise company with multiple brands it... Read More Most of us are used to the concepts of risk... Read More Are you planning an event or participating in a trade... Read More Direct mail is a cost-effective way to make sales and... Read More If you've got a mailing list of at least a... Read More After a friend was bitten by a spider, I decided... Read More Tactical marketing processes are once again undergoing fundamental shifts from... Read More Whatever business you are in, either online or offline, you've... Read More Several years ago, "networking" was the hot buzzword. Everyone was... Read More You enjoy what you do. In fact, you love your... Read More If you're reading this article, chances are that you, like... Read More Fellow Publicity Insiders, what does... Read More Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More As the American economy emerges from recession, many businesses are... Read More Do it Right.I receive postcards all the time. The other... Read More Do you have Communication breakdown?How are you communicating with your... Read More
Adsense
websites
A Common - Yet Easily Avoidable - Marketing Mistake
So You Want To Cut The Crap And Get Into The Money?
Mission Statement Impossible
Let It Ring
Marketing Manual Sample Outline
Reverse The Risk And Boost Your Profits
Promotional Products
The Mighty Marketing Brochure
Mobile Auto Detailers and Newspaper Companies as Clientele
Generational Marketing
Top 10 Ways to Create and Manage Opportunity
10 Beer Budget Event Marketing Tips
Nurture Sales Leads with Direct Mail Marketing
Insiders Secret to Selling Mailing Lists
Flesh Eating Spiders And Other Marketing Horrors
Forget Conventional Marketing - Embrace the Web!
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Making Networking Work
Notable News - Its Not About You!
Write Better Web Content
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
Beyond Fear And Greed: Emotions That Sell
Prepare Your Communications For Growth
2 Step Marketing
Communication Breakdown - Dont Let It Happen To You
Affordable and Reliable Web Hosting Starting at $4.49/Month
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
Build Your Business Through Networking
Here's one of the most important success principles you'll ever... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim... Read More
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Your REALTOR Marketing Plan
The steps to creating an effective marketing plan begin with... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Marketing |