Generational Marketing

Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X'ers have a completely different mindset than the "Boomers" or the "Matures." As I thought about this I also realized that it did not matter if you business was big or small; if you were the franchisee or the franchisor. All businesses must understand who their customers are and how the think and how this relates to their buying behavior. I am going to recommend a book to you, which you should go out and read immediately:

"Rocking The Ages-The Yanelovich Report on Generational Marketing" By J. Walker Smith and Ann Clurman.

This is a great book and it should be read by everyone who owns a business; big or small. It starts out and ends with an interesting thing that happened at Playtex. You'll have to read the book to understand. It discusses the Xers, Boomers and Matures (those citizens who grew up right after the depression. Their buying habits and thought processes that go through their heads when making a buying decision. If you will read this book now and then think about it as you watch the Olympic games and how they market TV ads, you will see the trends and the target market. You may say to yourself that was a great commercial or that commercial is stupid. Well the one that will be considered stupid to you will be absolutely brilliant to a person of another time period.

Look at the Dell commercial, "You're getting a Dell, Dude!" this commercial as funny as it is relates to all age groups and if you read Advertising Age Magazine this quarter you will see articles which rank that ad amongst the Taco Bell Dog, Where's the Beef, Have it Your Way, Joe Izusu, Lindsey Wagner Ford Commercials, E-Trade, and Fed Ex's newest ads. They are playing to a whole new marketing segment. They are blending the commercials to meet all age groups. Do yourself and you business a big favor, read this book and then think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

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Google News Updated : Tue, 07 Oct 2008 02:49:07 GMT China's Reputation On Product Safety Reaches a New Low - Washington Post Alaska Highway News China's Reputation On Product Safety Reaches a New Low Washington Post - 53 minutes ago By Blaine Harden Even Burma -- where one of the world's most repressive and isolated military governments relies on trade with China -- has now warned its people to steer clear of all Chinese dairy products. Video: No Traces of Melamine in New Test of Milk Powder AssociatedPress China vows overhaul of 'chaotic' milk industry The Associated Press Bernama - AllAfrica.com - International Herald Tribune - AFP all 1,384 news articles Publ.Date : Tue, 07 Oct 2008 01:55:33 GMT Computer Chip to Monitor Teen Drivers - ABC News Vancouver Sun Computer Chip to Monitor Teen Drivers ABC News - 1 hour ago By LISA STARK, MATT HOSFORD and KATE BARRETT Car keys -- long perceived as the keys to teenagers' freedom -- may soon be the best way for parents to monitor their every move. Going Along on the Ride With Junior New York Times Ford: Key limits speed, stereo volume United Press International TheMustangNews.com - Edmunds.com/Inside Line - Computerworld - CNET News all 636 news articles Publ.Date : Tue, 07 Oct 2008 01:16:34 GMT Rays roll over White Sox, punch ticket to ALCS - Sports Network New York Daily News Rays roll over White Sox, punch ticket to ALCS Sports Network - 34 minutes ago Chicago, IL (Sports Network) - BJ Upton hit two solo homers, and the Tampa Bay Rays defeated the Chicago White Sox, 6-2, to clinch their first berth in an American League Championship Series in franchise history. White Sox eliminated from post-season with Game 4 loss to Rays The Canadian Press Rays Finish Off White Sox to Reach ALCS New York Times MLB.com - Chicago Tribune - Boston Globe - The Associated Press all 2,434 news articles Publ.Date : Tue, 07 Oct 2008 02:14:13 GMT Plaxico Burress takes Giants to school with tired act - New York Daily News New York Daily News Plaxico Burress takes Giants to school with tired act New York Daily News - 38 minutes ago Plaxico Burress with his son after the Giants win Super Bowl 42. Burress will need to get his act together if the Giants are to repeat as champs. Burress Returns to Giants, With No Regrets New York Times Unapologetic Plaxico Burress returns to Giants The Associated Press The Star-Ledger - NJ.com - Hartford Courant - Rotowire - Newsday all 251 news articles Publ.Date : Tue, 07 Oct 2008 02:10:29 GMT Injury forces May-Treanor to sit out this 'Dancing' - USA Today Sioux City Journal Injury forces May-Treanor to sit out this 'Dancing' USA Today - 39 minutes ago By Bill Keveney, USA TODAY Two-time Olympic gold medalist Misty May-Treanor may be sidelined from ABC's Dancing With the Stars, but she says she won't let a leg injury suffered during rehearsals stop her from competing in beach volleyball. Misty May-Treanor drops out of ‘Dancing’ MSNBC May-Treanor vows torn achilles won't end her volleyball career ... ESPN E! Online - Portsmouth Herald News - BuddyTV - TMZ.com all 281 news articles Publ.Date : Tue, 07 Oct 2008 02:09:39 GMT Three Europeans win the 2008 Nobel for medicine - International Herald Tribune Washington Post Three Europeans win the 2008 Nobel for medicine International Herald Tribune - 59 minutes ago By Lawrence K. Altman The Nobel Prize in Medicine was awarded Monday to three European scientists who discovered viruses behind two devastating illnesses, AIDS and cervical cancer. Aids and cervical cancer pioneers share Nobel award Financial Times Nobel Prize to HPV Researcher Highlights Importance of Cervical ... FOXBusiness The Associated Press - Summit Daily News - Forbes - AFP all 1,040 news articles Publ.Date : Tue, 07 Oct 2008 01:50:01 GMT As Palin Brings Up Ayers, Obama Team Cites Keating - Washington Post Seattle Post Intelligencer As Palin Brings Up Ayers, Obama Team Cites Keating Washington Post - 31 minutes ago By Anne E. Kornblut and Michael Abramowitz The presidential campaign of Sen. Barack Obama for the first time criticized Sen. John McCain for his role in the "Keating Five" savings-and-loan scandal yesterday, saying the issue was fair game after a ... Video: AP Campaign Minute AssociatedPress McCain ready for combat in 2nd presidential debate USA Today Financial Times - Chicago Tribune - Los Angeles Times - The Associated Press all 4,559 news articles Publ.Date : Tue, 07 Oct 2008 02:17:08 GMT RSS to HTML Increase Website Traffic

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