Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?

A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard for their money, because:

1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small piece of cardboard with the address and stamp pre-printed right on it.

2. Postage is a lot cheaper when mailing postcards, especially if you are doing a bulk mail out.

3. Full color postcards can be sent quickly ? as quickly as regular mail, and may even get there faster because of their size.

4. Small or large full color postcard mail outs cost about the same, unlike full blown direct mail pieces, which can cost dramatically less as the numbers increase.

5. People are less likely to throw away a full color postcard then a direct mail marketing piece. Even if they only glance at it, if they are in need of your services, you've gotten farther than the letter that never even got opened.

6. More versatile than a letter, a full color postcard can be whatever you need it to be: casual, formal, sales pitch or welcome to the area!

7. Full color post cards can be used for customers to send back interest. You've probably noticed these types of cards in your favorite magazine: a postage paid postcard that is already filled out with your personal information, so all you have to do is tick a box or two, and put it in a mailbox. Because it's easier and simpler for your customer to use, it's bound to be used more often.

When it comes down to it, full color postcard mailings are an excellent way to get the attention of new and existing customers at a fraction of the cost, with a usually a larger response rate. Just make sure to send out full color postcard mailings frequently, and over an extended period of time, to reap the most rewards possible.

Chris Burns has developed many successful postcard mailing campaigns and continues to oversee the operations at American Profiles Mailing & Telemarketing List company. Providing telemarketing lists to the direct marketing industry since 1996.

A full service mailing & telemarketing list company with over 40,000 lists available. http://www.americanprofiles.net

Online counts and orders 24/7 http://www.mailinglistsusa.com

---

Google News Updated : Thu, 24 Jul 2008 06:51:44 GMT Pittsburgh Cancer Center Warns of Cell Phone Risks - ABC News China Daily Pittsburgh Cancer Center Warns of Cell Phone Risks ABC News - 6 hours ago By JENNIFER C. YATES and SETH BORENSTEIN AP Writers AP The head of a prominent cancer research institute issued an unprecedented warning to his faculty and staff Wednesday: Limit cell phone use because of the possible risk of cancer. Red alert! The cellphone warning has been issued Los Angeles Times Pittsburgh cancer center warns of cell phone risks The Associated Press DetNews.com - USA Today - Julie's Health Club - Chicago Tribune Blog all 436 news articles Publ.Date : Thu, 24 Jul 2008 00:01:03 GMT Obama lavished with airtime -- and criticism - Los Angeles Times ABC News Obama lavished with airtime -- and criticism Los Angeles Times - 1 hour ago As the media moves to correct itself for glowing coverage of the Democrat, it's entering a period of shallow analysis. By ON THE MEDIA, JAMES RAINEY It seems like just about everybody has spent the last week beating up on the media for showering too ... Veterans group hits McCain on troop pullout The Associated Press 'Generation Gap' Widens in the 2008 Electorate Wall Street Journal Boston Globe - New York Times - CQPolitics.com - Right Pundits all 2,612 news articles Publ.Date : Thu, 24 Jul 2008 05:43:11 GMT Powerful quake injures 92 in Japan - CNN Boston Globe Powerful quake injures 92 in Japan CNN - 2 hours ago (CNN) -- A strong earthquake injured 92 people and destroyed 31 buildings in northern Japan on Thursday, authorities said. People at an auto dealership in Karumai, Japan, clean up glass shards after a strong earthquake Thursday. Japan's North Hit by Magnitude-6.8 Quake; 95 Injured (Update3) Bloomberg Powerful earthquake hits Japan, dozens injured The Associated Press Jerusalem Post - Reuters - AFP all 766 news articles Publ.Date : Thu, 24 Jul 2008 04:51:37 GMT Dynamo top United at soggy RFK - MLS - Major League Soccer The Money Times Dynamo top United at soggy RFK MLS - Major League Soccer - 1 hour ago By Charles Boehm / MLSnet.com Staff WASHINGTON -- After two aborted tries on previous dates, DCUnited and the Houston Dynamo finally completed the first of their two league meetings on Wednesday night -- and some of Thursday morning, ... Mullan, Ching power Dynamo over DC United 2-0 Houston Chronicle Dynamo outlasts United despite lengthy delay Seattle Post Intelligencer The Canadian Press - FC Dallas - Washington Post - United Press International all 144 news articles Publ.Date : Thu, 24 Jul 2008 05:07:00 GMT Oklahoma determined to have a strong finish - Fort Worth Star Telegram NCAAfootball.net Oklahoma determined to have a strong finish Fort Worth Star Telegram - 1 hour ago By MIKE JONES "Our whole mentality now is WTLG [win the last game]," Harris said Wednesday. "Come out and finish. It’s national championship or bust. Sooner, the better Topeka Capital Journal Players put success on Stoops Daily Camera SportingNews.com - Chicago Tribune - ESPN - Norman Transcript all 38 news articles Publ.Date : Thu, 24 Jul 2008 05:03:29 GMT Bashir Visits Darfur, Pledges Sudan Will Protect Relief Workers - Bloomberg Voice of America Bashir Visits Darfur, Pledges Sudan Will Protect Relief Workers Bloomberg - 4 hours ago By Paul Tighe July 24 (Bloomberg) -- Sudan's President Umar al-Bashir, indicted by the International Criminal Court for alleged war crimes in the Darfur conflict, visited the region yesterday and pledged to provide security for international relief ... Bashir returns to Darfur New York Times How Sudan Was Brought to Court TIME The Press Association - The Epoch Times - Voice of America - Times Online all 1,663 news articles Publ.Date : Thu, 24 Jul 2008 02:39:29 GMT "X-Files" movie both satisfies and disappoints - Seattle Times "X-Files" movie both satisfies and disappoints Seattle Times - 50 minutes ago Mulder and Scully are together again in "X-Files: I Want to Believe." The story may be silly, but the agents' romance is compelling as ever. The X-Files: I Want to Believe AU Review IGN Scully have I loved Salon Daytona Beach News-Journal - The State - The Star-Ledger - NJ.com - Youngstown Vindicator all 557 news articles Publ.Date : Thu, 24 Jul 2008 06:01:06 GMT Rss Feed Reader Increased Website Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep... Read More

Who are Those People Youre Selling To?

If you're in the IT business, that's an important question.Most... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

Postcard Direct Mail Marketing Tips And Ideas

Postcards are perhaps the least expensive way of reaching a... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Marketing The Real You

I often wonder how the practice began of pretending to... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is... Read More