Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.
2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery of standard products. If you wait until the last minute, your choices will be limited and you may pay more. When creating custom items, it can take 12 weeks or more shipping from overseas sources.
3. Involve your target audience. Be creative in how you distribute your promotional products and make it a memorable experience for the recipient. Also create an "out of box" experience whenever possible by creatively packaging your gifts and awards.
4. Choose promotional products that have "legs." Put your logo on products that your target customer will see often. For instance, products that are kept on the desk, in the car, or on the refrigerator can create dozens of impressions per day.
5. Get free ideas. Don't always ask your promotional products specialist for the standards such as mugs and pens. Instead, tell your promotional products specialist your budget and target audience, and let them make creative recommendations from their database of over half a million products.
Dan Safkow is a 20-year veteran of promotional marketing and the owner of Promo Ideation http://www.promoideation.com, a promotion products distributorship and marketing consultancy.
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Los Angeles Times - Drawing on the characters of prize-winning novel 'Gilead,' Marilynne Robinson revisits an Iowa town. By Emily Barton UNLIKE novels that delight in plot twists and structural play, Marilynne Robinson's Pulitzer Prize-winning "Gilead" is seemingly ... Back at home, troubled siblings look for refuge Their Father's House Publ.Date : Sun, 07 Sep 2008 07:04:58 GMT Sarah Palin may have women flocking - to Barack Obama - New York Daily News
New York Daily News - BY KENNETH R. BAZINET and MICHAEL McAULIFF WASHINGTON - If John McCain wanted to poach the women's vote from Barack Obama, he shouldn't have tapped a running mate who dubbed herself a "pit bull with lipstick. Sarah Palin's appeal to working-class women may be limited A feminist's argument for McCain's VP Publ.Date : Sat, 06 Sep 2008 18:10:33 GMT Tim Tebow leads Florida past Miami - Los Angeles Times
Los Angeles Times - * at No. 5 Florida 26, Miami 3: Tim Tebow threw two touchdown passes for the Gators (2-0), who ended a six-game losing streak against the Hurricanes with their first win in the on-again, off-again series since 1985. Tebow's maturity key to Gators' win over Canes - College Football Marve's debut gives Miami (Fla.) reason for hope Publ.Date : Sun, 07 Sep 2008 06:58:47 GMT RSS Software |
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