Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.

It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose presence is local, it may be useful for current customers who may want to contact the business while travelling.

===
Make Access Easier for Customers - Prospective and Current
===

As a business owner you want to make it very easy to obtain leads and subsequently, customers. The simplest tollfree option to set up will provide you the ability to allow customers calling your tollfree number to ring through to a fixed number of your choice.

===
"Just" a Home Office? - Increase Your Business Presence
===

If you have a home office or are a small business owner, however, you probably need to be accessible wherever you are. Why? Because it's likely only you. You're the boss, customer service and technical support.

There are other toll-free options that will give you the flexibility you need. Some services will provide you the options to

- ring to voicemail ( often the voicemail system is included and some services will deliver the voicemail to you in digitized format, such as a .wav file.)

- ring to your cellphone

- ring to any other location you choose

- use it as a fax line as well (incoming faxes may be sent to a fax machine of your choice.)

This may be of particular importance to you if you are a home office user who does not want customers or prospects being redirected to your home line. You may have concerns if you have children around but can't afford a separate line, you may be using a shared line, or you may be on the move so much that a toll-free number bound to one location is simply not useful.

An added advantage is that these ring-to settings can typically be changed on the fly from the service provider's website and take effect immediately . There may also be the option to program the system to route the ring to different locations automatically at pre-determined times.

===
Take Your Marketing Up A Notch
===

One of the big weaknesses of marketers, whether affiliate marketers or small business owners trying to get the word out about their business, is the lack of measurement.

In order to know whether you are getting a return on your investment, whether you are targeting the right market, or using the right proposition for that market, you need to measure.

The good news is that obtaining a toll-free number is now inexpensive enough that you can set up one toll-free number per promotion, per slogan, per ad, or per target market.

Also a good service will provide you with backoffice records that offer excellent stats on how the promotion is doing. You may also have access to every number that has called your toll-free number - very useful for follow-up. This way you can maximise your advertising dollars and save a lot of money.

Now isn't that your bottom line?

===
About the Author
===

Sabrina Hinds uses experience gained through implementing and supporting technology in corporate environments to help you implement telecommunications and technology that works for you - whether in residential or business environments. Visit http://tollfree.connection-store.com/ for more information about toll-free services.

---

Google News Updated : Sat, 30 Aug 2008 00:25:40 GMT Boeing union leaders recommend strike - MarketWatch Washington Post Boeing union leaders recommend strike MarketWatch - 1 hour ago By MarketWatch Leaders of the International Machinists and Aerospace Workers on Friday rejected Boeing's third and final contract proposal and recommended its workers vote to go on strike. Union Leaders Reject Boeing Contract Offer Wall Street Journal Boeing Union Urges Workers to Reject Offer, Setting Up Strike Bloomberg Bizjournals.com - guardian.co.uk - The Associated Press - TheStreet.com all 1,041 news articles Publ.Date : Fri, 29 Aug 2008 23:15:15 GMT Earwax: Too Much of a Good Thing? - WebMD eFluxMedia Earwax: Too Much of a Good Thing? WebMD - 5 hours ago By Kelley Colihan Aug. 29, 2008 -- The body is a miraculous mechanism. Consider the once-lowly earwax. People used to try to remove it. Leave That Ear Wax Alone Washington Post National Guideline Against Ear Poking eFluxMedia MSNBC - RedOrbit - MedPage Today - eMaxHealth.com all 36 news articles Publ.Date : Fri, 29 Aug 2008 18:32:14 GMT Obama’s Plane Palin Problem - FOXNews BBC News Obama’s Plane Palin Problem FOXNews - 2 hours ago by Major Garrett Reporters covering Barack Obama heard the news aboard Obama 1 (the campaign for the first time chartered a second plane for the swelling press corps), just before takeoff. Video: Raw Video: Schwarzenegger Praises Palin kcratv “Tougher in Alaska” host Geo Beach discusses Sarah Palin Christian Science Monitor CBS News - Chicago Tribune - The Star-Ledger - NJ.com - Seattle Post Intelligencer all 5,468 news articles Publ.Date : Fri, 29 Aug 2008 22:07:29 GMT Microwave baby killer convicted - BBC News BBC News Microwave baby killer convicted BBC News - 3 hours ago A US court in Dayton, Ohio, has convicted a mother of murdering her one-month-old daughter by burning her to death in a microwave oven. Video: Prosecutor: Ohio Mom Killed Baby in Microwave AssociatedPress US jury convicts mom in microwaved-baby case International Herald Tribune ToTheCenter.com - WZTV - NBC6.net - Dayton Daily News all 689 news articles Publ.Date : Fri, 29 Aug 2008 20:30:22 GMT US Economy: Spending Slows, Inflation Accelerates (Update1) - Bloomberg Washington Post US Economy: Spending Slows, Inflation Accelerates (Update1) Bloomberg - 6 hours ago By Shobhana Chandra Aug. 29 (Bloomberg) -- US consumer spending grew at a slower pace in July as the impact of the tax rebates faded and a pickup in inflation eroded Americans' buying power. Bonds fall on mixed economic reports CNNMoney.com Consumer spending flags, but confidence rises Reuters Wall Street Journal - New York Times - MarketWatch - AHN all 520 news articles Publ.Date : Fri, 29 Aug 2008 18:25:06 GMT Aid agencies scramble to help flood victims - CNN CBC.ca Aid agencies scramble to help flood victims CNN - 39 minutes ago (CNN) -- The grinding misery triggered by the massive floods in a downtrodden part of northeastern India and across the border in Nepal persisted Friday, with government and aid agencies swinging into action to help the 2 million-plus people fleeing ... India: Up to 2000 feared dead in Bihar floods guardian.co.uk Millions displaced in Bihar floods PRESS TV Reuters India - CNN International - New York Times all 551 news articles Publ.Date : Fri, 29 Aug 2008 23:45:57 GMT Protests Rise in Thailand In Challenge to Regime - Wall Street Journal GulfNews Protests Rise in Thailand In Challenge to Regime Wall Street Journal - 1 hour ago By JAMES HOOKWAY and STEPHEN WRIGHT BANGKOK -- Waves of antigovernment protests spread beyond Thailand's capital Friday as clashes between police and demonstrators intensified, forcing the closure of several regional airports and disrupting rail ... Thai protest alliance not so happy with democracy The Associated Press US asks Thailand to end crisis through democratic means AFP New York Times - BBC News - guardian.co.uk - Reuters all 2,421 news articles Publ.Date : Fri, 29 Aug 2008 22:33:23 GMT RSS Feed Reader Increase Search Engine Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing... Read More

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

How to Make Profits With a Commission Mailing Business

There are many mailorder publications that will list... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

Unique Marketing Ideas That Generate Cash!

First of all - keep in touch with your customers!... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

Five Marketing Tips to Double Profits

It's a startling fact: almost all entrepreneurs aren't marketing their... Read More

Marketing With Business Cards

Many businesses today overlook the importance of business cards as... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

5 Ways to Use Your Business Cards More Effectively

Contrary to popular belief, the best use of business cards... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More