Do I Need an RSS Feed?
RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.
Benefits for Publishers
1.) Avoid Spam Filters
Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.
2.) Expanded Reach
RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage.
3.) Content Syndication
Syndication of feeds increases exposure.
4.) Repeat Visitors
RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to the site and are more likely to purchase or trust the information on the site.
5.) Free web traffic
As the internet has evolved, many webmasters have found that what was once free traffic must now be paid for in order to sustain decent visitor statistics. RSS is in a unique position to bring free traffic because they are content-driven, and if they include interesting or valuable information, will pique the curiosity of web-surfers and entice them to visit a particular site.
6.) Less Effort
Newsletters and E-zines undeniably bring visitors, but the effort involved in creating, distributing and maintaining a newsletter can be a burden. Maintaining the list, ensuring the list is clean, growing the subscriber base, updating and removing bad e-mail addresses, all take time. RSS feeds are not burdened with those issues. There are easy-to-use RSS feed creation tools that require little effort, allowing publishers to recycle content, often simply cutting and pasting into RSS feed creation software.
FeedForAll RSS feed creation - http://www.feedforall.com
Consider supplementing existing communication venues with RSS. Place the contents of newsletters into feeds and measure the results. You might be surprised at the added traffic.
Examples of various feeds with different intended purposes -
RSS feed - http://www.rss-specifications.com/blog-feed.xml Establishing expertise in a specific field.
Business Feed - http://www.notepage.net/blog-feed.xml Contains product and industry information.
Marketing Feed - http://www.softwaremarketingresource.com/blog-feed.xml Builds relationships, endorses products in industry sector.
RSS has potential to help companies develop strong relationships with consumers and creating brand loyalty with customers. While the world will not end tomorrow, nor will business come to a screeching halt if you don't use an RSS feed, there are a number of reasons online businesses should consider using RSS feeds.
About the Author: Sharon Housley manages marketing for the NotePage http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
 Google News Updated : Fri, 05 Sep 2008 14:05:39 GMT Nokia Forecasts Drop in Third-Quarter Market Share (Update1) - Bloomberg
Bloomberg - By Juho Erkheikki Sept. 5 (Bloomberg) -- Nokia Oyj, the world's biggest maker of mobile phones, forecast a drop in third-quarter market share after competitors slashed prices and a new handset was delayed. Nokia Sees Market Share Slipping in Third Quarter Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook Publ.Date : Fri, 05 Sep 2008 12:50:07 GMT Dell looks to sell factories worldwide - CNNMoney.com
CNNMoney.com - By Scott Moritz Dell (DELL) is getting more serious about trimming costs and is exploring plans to sell its PC manufacturing plants, according to a news report Friday. Dell said to consider sale of factories Ahead of the Bell: Dell may sell plants, WSJ says Publ.Date : Fri, 05 Sep 2008 13:15:09 GMT Lavrov rejects Cheney's attack on Russia - CNN International
CNN International - By CNN's Matthew Chance MOSCOW, Russia (CNN) -- Russia on Friday rejected sharp criticism by US Vice President Dick Cheney that its intervention in Georgia raises doubts about Moscow's reliability as an international partner. Video: Cheney Slams Russia for War Against Georgia Russia says Cheney fanning Georgian aggression Publ.Date : Fri, 05 Sep 2008 12:45:40 GMT Lebanese ruling majority accuses Syria of interfering in Lebanon - Xinhua
Xinhua - BEIRUT, Sept.5 (Xinhua) -- Lebanese ruling majority accused Syrian President Bashar Assad of interfering in Lebanese internal affairs and not recognizing Lebanon's sovereignty, local press Naharnet reported Friday. Video: Sarkozy in Syria : the press is divided Editor's Notes: A losing battle, so far Publ.Date : Fri, 05 Sep 2008 11:59:29 GMT In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem - Wall Street Journal Wall Street Journal - By GAUTAM NAIK After struggling for years to improve the treatment of cancer, scientists now hope to fight the disease with the help of the same techniques that deciphered the human genome eight years ago: mapping it. What You Need to Know About Mapping the Cancer Genome Data on defective genes make tailored remedies possible Publ.Date : Fri, 05 Sep 2008 04:01:28 GMT PIECING TOGETHER A PLEA How the deal got done - Detroit Free Press
Detroit Free Press - BY JOE SWICKARD • FREE PRESS STAFF WRITER • September 5, 2008 Prosecutors rolled Detroit Mayor Kwame Kilpatrick's plea deal into court Thursday praying the wheels wouldn't fall off. Detroit Mayor Acknowledges 'Poor Judgment' Detroit mayor pleads guilty, to leave office Publ.Date : Fri, 05 Sep 2008 07:57:24 GMT Reviews of McCain's speech - MSNBC
MSNBC - The AP’s Ron Fournier says McCain “preached bipartisanship and unity from a stage retooled to carry him out to the Republican faithful. McCain: I work for you ‘Change is coming,’ McCain tells GOP in speech Publ.Date : Fri, 05 Sep 2008 13:35:16 GMT Add RSS Feeds To My Web Pages |
PARLOT::Ebooks, Scripts,
Websites, and more... Rest assured that no matter how smart you are, you... Read More Do you ever wonder if you could be doing a... Read More How many times has your competitor gotten one over on... Read More Multi-level marketing is really a partnership. You go into... Read More Almost every small business marketer knows that they should gather... Read More Some of the most successful package introductions have come from... Read More We all know the saying, "Failing to plan (prepare) is... Read More If recreating the old experience of subscribing to magazines by... Read More If you've been in the copywriting realm for very long... Read More Q: My partner and I are having a hard time... Read More Alright you've got yourself a nice website with a great... Read More Before you ever get on the telephone, send a marketing... Read More Niches are like bathrooms; you never notice them until you... Read More Think you can't afford to hire a copywriter? Think again.... Read More Bob called last week from Phoenix, Arizona with some stunning... Read More Secret #4 - Get very comfortable asking for paymentOne of... Read More As a business owner or marketer, if you don't reverse... Read More I am doing what you do, sitting at my computer,... Read More I spend a lot of my time reading books and... Read More A while back a small business owner paid me a... Read More Every January, trade publications put out a list... Read More Special Requirements for Reprint: we ask only that... Read More Direct marketing is built on four things. The other way... Read More For years now we have been inundated with offers of... Read More The Driver of All Marketing EffortsYou need to determine what... Read More
Adsense
websites
Marketing Brain Trust
Top 5 Ways to Generate Qualified Leads for Your Small Business
3 High-Impact Fixes For Your Marketing Woes
What Is Multi-Level And How Should It Be Worked
The Testimonial Writing Machine
Dont Think Like A Package Designer - Think Like A Customer
Marketing Planning - Preparation and Accountability
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
Features vs. Benefits vs. End Results
Perceived Value Is In The Eye Of The Beholder
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Happy Hunting!
15 Commandments Of Creating A Wealth Pulling Niche
7 Ways a Copywriter Can Help Your Business Succeed
How Important is Your Marketing?
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Reverse The Risk And Boost Your Profits
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
The Real Marketing Genius
Marketing to Women -- Can I Buy You A Clue?
Adapting Blog Technologies To Corporate E-Newsletters
25 Ways To Get More Business
These Four Things Will Make Your Direct Marketing Successful
Has the Free Report Had Its Day?
The Value of a Customer
Affordable and Reliable Web Hosting Starting at $4.49/Month
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
Postcard Mania
Will postcards be an advantage for you?The latest craze these... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline.... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
Customizing Booklets By Industry or By Company
Customizing booklets can be done by industry or by company."110... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter,... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
Marketing |