Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing.
Interruption Marketing is when you interrupt people from what they are doing in order to ask them to pay attention to something else.
Permission Marketing is when you build your product around a consumer base that is expressing a need that you design your product to fulfill.
If you've read The Tipping Point then you already know that as soon as Connectors, Mavens and Salesmen get ahold of a good message, it can spark a social epidemic and change everything.
Paul Johnson, in A History of the American People, refers to the three times it has happened in American history as The Great Awakenings. Great Awakenings are periods of great social upheaval that are surpassed by spiritual awakening. These are points of significant sociological choice--even the smallest actions can have the greatest efffect. But Great Awakenings are not always good things because by this definition, a Great Awakening took place in Germany in the late 1920s and early 1930s; we know how this one ended.
If the right individuals are making the right choices at the right places in time during these critical periods of social evolution, humanity soars. But even if the right individuals are making the wrong choices at the right places in time it is essentially the same as if the wrong choices had been made all the time anyway--because the stakes are so high and the smallest actions carry the greatest repercussions. But none of this stuff is new. These things have been said time and time before by many great religious leaders--but their approach has changed over time as well. It's like that haunting opening line in Pink Floyd's opus The Final Cut:
Tell me true, tell me why
was Jesus crucified.
Was it for this that Daddy died?
Was Jesus practicing interruption marketing at the wrong time in history? It was pretty dangerous for someone to upset a powerful political institution at a time of near revolt, especially when all you had to offer was the secret to spiritual and emotional freedom beyond the laws of man.
The economics and politics of man were and still are the primary focus of society and the spiritual and emotional needs of individuals are just now becoming to be realized as having enormous impact on the standard of living for the entire human species. Politics is beginning to yield and so is economics as the emotional and spiritual needs of the individual are helping to bring balance to the politics and economics that are still threatening to throw our entire species into a serious downhill evolutionary drop--possibly into the abyss.
It is the responsibility of the Strong-Willed Individual in this world to step up and do the right things at the right places in time. The reward for this is that the Strong-Willed Individual usually gets to live cushier existences with more ameneties. In my mind this is rightly so because they are Atlas holding the world in place instead of shrugging it off by making the wrong choices at the wrong or right places in time. What I'm basically saying here is:
Conservatives are people motivated primarily by economics and politics.
Conservatives should be running the government and must be able to balance individual emotional and spiritual concerns with the political and economic large scale repercussions of the Universal Sociological Maxim that seemingly small individual actions towards other individuals can render enormous social impact for the good or the bad. (e.g. The American Revolution vs. The Nazi twelve-year rule).
Liberals are people motivated primarily by emotion and spiritual concerns and who, realizing that economics and politics are destroying the world, are lashing out against the conservatives who are barely holding things in place.
Liberals should be concentrating their efforts in the fields of education and art.
Liberals must NOT view education nor art through limited political and economic lenses.
The idea here is that those with only limited access to our world's valuable resources become inspired by liberal education and art so that the talented among them have the knowledge, experience and skill sets to be able to make the right choices at the right places in time and thereby raise the value of themselves, their friends and family, their country and all of humanity in the world's economic and political eyes.
If Jesus would have practiced Permission Marketing rather than Interruption Marketing, he probably wouldn't have gotten himself murdered by religious politicians just fighting to hold things together--some things haven't changed in two thousand years.
Joshua Minton is the author of the forthcoming book "Flipping the Temple: Using the Internet to Achieve Fantastic Success as an Author."
You can contact Josh at josh@joshuaminton.com
For more information, send a blank e-mail to moreminton@aweber.com
This article may be reprinted only in its entirety along with the entire author bio.
 Google News Updated : Sun, 07 Sep 2008 20:08:19 GMT 'Wrestler' takes top honors at Venice - Variety
Variety - By NICK VIVARELLI Darren Aronofsky drama “The Wrestler,” starring Mickey Rourke as washed out pro wrestler Randy (the Ram) Robinson, in comeback mode both on and off the screen, pinned down the Venice Film Festival’s Golden Lion. Is Evan Rachel Wood dropkicking Marilyn Manson for Mickey Rourke? A Glance at 'The Wrestler' Publ.Date : Sun, 07 Sep 2008 18:55:44 GMT Health Highlights: Sept. 6, 2008 - Washington Post
Washington Post - On the heels of the huge nationwide salmonella outbreak that caused more than 1400 illnesses from Mexican peppers, a regional Oregon alfalfa sprout distributor has recalled its product in Oregon and Washington state after the sprouts were linked to 13 ... Salmonellosis outbreak prompts sprout recall Salmonella outbreak traced to alfalfa sprouts Publ.Date : Sun, 07 Sep 2008 16:31:13 GMT Michigan spared sting of West Nile - Detroit Free Press
Detroit Free Press - BY SHERI McWHIRTER • RECORD-EAGLE • September 7, 2008 TRAVERSE CITY -- West Nile virus hasn't seriously bitten Michigan this year and seems to have spared the state's northern reaches. Yes, the mosquitoes were nasty this summer Aerial survey being conducted to find mosquito breeding grounds Publ.Date : Sun, 07 Sep 2008 07:53:44 GMT Spa Update: Hamilton Penalty Hands Win to Massa - AutoWeek
AutoWeek - By NIGEL ROEBUCK A drive-through penalty is the punishment for almost causing a collision in the pits. We know this because Bruno Senna was thus punished in the GP2 Series race at Spa-Francorchamps, and it cost him the race. Massa declared winner of Belgian GP Raikkonen's title hopes doused by Hamilton at Spa Publ.Date : Sun, 07 Sep 2008 18:46:22 GMT Side events bring out celebs in advance of VMAs - The Associated Press
The Associated Press - LOS ANGELES (AP) - Though the MTV Video Music Awards are the main event in town this weekend, some celebrities are satisfied enough with the side activities connected to the extravaganza. Britney 'Getting an Opportunity to Start Over' at VMAs Brand and Spears have been promoting the awards on MTV Publ.Date : Sun, 07 Sep 2008 19:10:38 GMT India a step closer to nuclear trade - Christian Science Monitor
Christian Science Monitor - The Nuclear Suppliers Group agreed Saturday to lift a 34-year ban on selling nuclear technology to India, even though it hasn't signed the Non-Proliferation Treaty. India secures controversial access to nuclear technology US Congress signals it will clear N-deal Publ.Date : Sun, 07 Sep 2008 17:01:15 GMT Hurricane, at Category 4, Heads Toward Cuba - New York Times
New York Times - By MARIA NEWMAN Hurricane Ike grew into a bigger threat to Florida and the Gulf Coast Sunday as it roared through the Bahamas mid-morning, with forecasters expecting it to gain in strength as it approaches Cuba. Video: Raw Video: Ike Pounds Turks and Caicos Powerful Hurricane Ike looms as trouble for Gulf Publ.Date : Sun, 07 Sep 2008 16:52:07 GMT Website Traffic Promotion |
PARLOT::Ebooks, Scripts,
Websites, and more... Here's a proven, and truly easy way to start increasing... Read More IntroWant me to tell you something on how you can... Read More YES-- it is true that Networking is an art that... Read More Think you can't afford to hire a copywriter? Think again.... Read More If yours is a small business and you have big... Read More Okay. Raise your hand if you think brand management is... Read More I've discovered a really fantastic way to discover what works... Read More Savvy event producers follow the Golden Rule: know thy audience.... Read More Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More Are you still waiting for business to turn around before... Read More Do you have all the business you could possibly want... Read More Simple low-cost postcards have become a valuable business tool for... Read More As an educated professional, your success is based on what... Read More With direct mail, you can break even and still claim... Read More 'Word of Mouth' is still one of the most effectivemarketing... Read More We wait with baited breath for the anticipated launch of... Read More How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More You probably spend a great deal of your time looking... Read More You'll always need to find new prospects for your business.... Read More The small business marketing strategy you can't afford to miss... Read More As a self-employed professional, you have two basic strategies for... Read More Before I compare today's online advertising with traditional media advertising... Read More Most entrepreneurs first write their business plan and then develop... Read More This tip is so simple, that many people we've talked... Read More How to Create Strategies That Work In Today's Markets. Of... Read More
Adsense
websites
Large One?
Motivate Your Market Force
Networking Magic
7 Ways a Copywriter Can Help Your Business Succeed
How to Use Marketing Judo to Beat Big Competitors
Growing Your Brand Assets
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
When The Stars Align - Choosing the Right Entertainment
Direct Mail Still Works!
Mail Can Make You Money
Plant a Seed and Watch Your Business Grow
7 Tips for Successful Postcard Marketing
Why Smart People Dont Know How to Market
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
Word of Mouth Marketing
Will Googles Gmail spell trouble for Email Marketing.
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
Hold Onto What Youve Got
How To Recover Your Almost Customers
Getting Personal ? Innovative Marketing for Small Business Owners
Marketing Messages: Your 10 Most Important Business Principles
Online Advertising Versus Traditional Media Advertising
Let Your Survey Write Your Business Plan
Your 30 Second Commercial
Secret of Strategy - Part 2
Affordable and Reliable Web Hosting Starting at $4.49/Month
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
21 Must-Have Web Site Elements
Your Web site should be the cornerstone of your client... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
The Apprentice: 5 Lessons in Marketing
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to... Read More
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Marketing |