When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. One company that uses ESRI's ARC Info has data, which it sells called Tiger Files (Census Blocks). This is data by 650 household areas. Tiger files are the estimated growth of regression of an area based on the previous trends and generally is fairly accurate out about five years. This is extremely beneficial for business planning. Many things can in fact happen in five years such as BRAC military base closing, large factory closing, natural disaster or new trend impeding the projected trends. Generally however the data is very accurate at 2 to 3 years and pretty accurate at 4 to 5 years out. Since all other government and easy to get demographic data can be pin pointed in an area on a map with boundaries such as:
Census Tracts
MSA's, ADI's, CCD's, MCD's, CSMA's, DMA's
Zip Codes
City, County Limits
Congressional, State Assembly, Senatorial, School and Water Districts
Yellow Page Areas
with exact longitudinal and latitudinal coordinates, even exact addresses can be shown.
Most savvy businesses can take any current database and show in five minutes every single customer for the last ten years with a pinpoint on a map. They can then review the clusters of dots and determine, based upon the demographics of the clusters, our highest probability for sales. Small businesses can have this data too and at a very inexpensive cost, which helps them mitigate the mighty power of larger corporate competitors. Large companies have the bucks to secure the best locations and make money because their risk is calculated and they rarely make mistakes. That is because they understand the use of mapping software and demographic studies. Do not be intimidated, just follow these simple methods and you too can be ultra competitive in your target market. Think about it. Think about winning.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
![]() Google News Updated : Sun, 12 Oct 2008 05:51:03 GMT McCain supporters face uphill climb in blue Jersey - Newsday
Newsday - By WAYNE PARRY | AP Writer WOODBRIDGE, NJ - Walter Zjawin is trying to help John McCain do what no Republican has done in 20 years: win a presidential general election in New Jersey. Maine now on McCain radar McCain inches closer in Saturday's Gallup Publ.Date : Sat, 11 Oct 2008 14:04:37 GMT Singer Lisa Marie Presley gives birth to twins - The Associated Press
The Associated Press - LOS ANGELES (AP) - Lisa Marie Presley is a mom again. A publicist says the 40-year-old singer gave birth Tuesday to twin girls, whose names were not released. Lisa Marie Presley delivers twins: report Today's News: Our Take - Lisa Marie Presley Gives Birth to Twin Girls Publ.Date : Sun, 12 Oct 2008 02:11:28 GMT On the trail to the White House - Fort Worth Star Telegram
Fort Worth Star Telegram - Sen. Barack Obama, Democratic presidential nominee, at a rally in Philadelphia on Saturday. AP/ALEX BRANDON Today’s headlines Report stings Palin over troopergate flap; Raw anger showing up in McCain crowds, candidate taking steps to minimize it; ... McCain Asks Supporters to Show Obama Respect Obama Thanks McCain for Urging Supporters to be Respectful Publ.Date : Sun, 12 Oct 2008 05:17:46 GMT Theatrical Review of Body of Lies - DVDTOWN.com DVDTOWN.com - By Jason P. Vargo "Body of Lies" is a certain type of movie designed for a certain type of moviegoer. I think the tagline describes the movie perfectly, actually. Body of Lies 'Body of Lies': Desert Norm, By Kurt Loder Publ.Date : Sun, 12 Oct 2008 00:19:39 GMT Five killed in New York fire; 300 acres burn in Napa Valley - Austin American-Statesman
Austin American-Statesman - NEW YORK - A family of five, including three children, died in a blaze that filled an apartment with thick smoke and kept the victims from escaping through the front door, fire officials said. Napa County wildfire forces evacuations of over 100 homes Fire Threatens Napa Valley Homes and Wineries Publ.Date : Sun, 12 Oct 2008 04:27:05 GMT Bush, allies seek to calm jittery investors - BusinessWeek BusinessWeek - By JENNIFER LOVEN and MARTIN CRUTSINGER President Bush and financial leaders from nations rich and poor pledged Saturday to intensify their efforts to unblock a frozen financial system before it does more damage to an increasingly shaky global economy. Bush Says US Must Take Lead in Solving Crisis (Update3) Bush, allies seek to calm jittery investors Publ.Date : Sun, 12 Oct 2008 01:30:21 GMT Van driver's work in Mass. aided Nobel winners - Boston Globe
Boston Globe - HUNTSVILLE, Ala.—When two American scientists won a Nobel Prize this week in chemistry, the driver of a car dealership's courtesy van had reason to take special interest. Video: Nobel Chemistry Prize Goes for Jellyfish Protein Comment by Jeremy M. Berg, Ph.D., Director National Institute of General Medical SciencesPubl.Date : Sun, 12 Oct 2008 04:14:18 GMT Amazon Associate Software |
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