Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.
Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of thought, but for my money one of the most important elements to marketing success is clearly defining your audiences.
Geography allows you to target locations more finitely by country, state, city, neighborhood, and telephone number. You can target digital locations by knowing Internet service provider and email service information.
Demographics helps you define audiences by such elements as age, gender, marital status, race, employment status, industry, income, education, household size, market size, job function, intent to purchase, lifestyle-related habits and geographic location.
Once you have your geographic and demographic information, you can put your marketing on steroids by adding psychographic information such as personality and emotionally based behavior linked to purchase choices. Psychographic qualities you might consider include buying history, similar or related product and service interest, and activities, or hobbies.
Demographics help you identify people who might need your product or service, while psychographics help you identify those who need and desire it.
Having finely targeted your audiences in this fashion makes it easier for you to "clone" your best customers, and make the most of your limited marketing resources.
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.
 Google News Updated : Sun, 07 Sep 2008 08:08:09 GMT Yes, the mosquitoes were nasty this summer - Yakima Herald-Republic Yakima Herald-Republic - by Ross Courtney PROSSER - Cody Jansen sloshes through a pasture, his rubber boots squishing in muddy puddles as he goes. He dips a ladle into a tiny pool and looks closely. Rockland resisted West Nile virus query Aerial survey being conducted to find mosquito breeding grounds Publ.Date : Sun, 07 Sep 2008 06:47:33 GMT 'Wrestler' wins Golden Lion - Hollywood Reporter
Hollywood Reporter - By Eric J. Lyman ROME - Darren Aronofsky's "The Wrestler," which set the Venice Lido abuzz after its world premiere Friday, won the festival's top prize Saturday. Video: Mickey Rourke Pinned in 'The Wrestler' Will victory at the Venice Film Festival help 'The Wrestler' in ... Publ.Date : Sun, 07 Sep 2008 05:36:04 GMT Gates outacts Seinfeld in Back To The Future - CNET News
CNET News - Which is why Crispin Porter Bogusky, the agency responsible for the otherworldly new Microsoft TV spot featuring the clowning Bill Gates and Jerry Seinfeld, is already happy. Microsoft's Renewed Vista Strategy Journals week in review: news from One Microsoft Way Publ.Date : Sun, 07 Sep 2008 00:01:52 GMT Tim Tebow leads Florida past Miami - Los Angeles Times
Los Angeles Times - * at No. 5 Florida 26, Miami 3: Tim Tebow threw two touchdown passes for the Gators (2-0), who ended a six-game losing streak against the Hurricanes with their first win in the on-again, off-again series since 1985. Tebow's maturity key to Gators' win over Canes - College Football Marve's debut gives Miami (Fla.) reason for hope Publ.Date : Sun, 07 Sep 2008 06:58:47 GMT 'Home: A Novel' by Marilynne Robinson - Los Angeles Times
Los Angeles Times - Drawing on the characters of prize-winning novel 'Gilead,' Marilynne Robinson revisits an Iowa town. By Emily Barton UNLIKE novels that delight in plot twists and structural play, Marilynne Robinson's Pulitzer Prize-winning "Gilead" is seemingly ... Back at home, troubled siblings look for refuge Their Father's House Publ.Date : Sun, 07 Sep 2008 07:04:58 GMT Health Buzz: Immunosuppressive Drug Warning and Other Health News - U.S. News & World Report
U.S. News & World Report - The Food and Drug Administration has asked the manufacturers of Humira, Cimzia, Enbrel, and Remicade—which belong to a class of medications known as tumor necrosis factor alpha blockers (TNF-alpha blockers)—to strengthen the warning for risk of fungal ... FDA urges more caution over TNF blocker infections Arthritis Drugs Linked to Risks From Infection Publ.Date : Fri, 05 Sep 2008 15:23:08 GMT Sarah Palin may have women flocking - to Barack Obama - New York Daily News
New York Daily News - BY KENNETH R. BAZINET and MICHAEL McAULIFF WASHINGTON - If John McCain wanted to poach the women's vote from Barack Obama, he shouldn't have tapped a running mate who dubbed herself a "pit bull with lipstick. Sarah Palin's appeal to working-class women may be limited A feminist's argument for McCain's VP Publ.Date : Sat, 06 Sep 2008 18:10:33 GMT Amazon RSS |
PARLOT::Ebooks, Scripts,
Websites, and more... The writing of good classified ads truly is an art... Read More You may be in business for yourself or as a... Read More Every professional or consultant knows that clients typically hire people... Read More None of us have enough time in the day to... Read More 1. Business CardsIt is very important to market yourself via... Read More Every direct mail package you drop in the mail should... Read More When I started my first business in 1981, I researched... Read More At first glance, nothing seems more chaotic than a trade... Read More Alright you've got yourself a nice website with a great... Read More The buzzword these days is "relationship" marketing. Just what is... Read More So you're starting a small business. You figured out what... Read More You've probably bought a book or two at one of... Read More My wife likes to shop at the local Safeway. Is... Read More Multi-level marketing is really a partnership. You go into... Read More 1) Create systemsCreate systems for everything you do, especially those... Read More Breaking into the international marketplace can catapult a company into... Read More You know who you are and what you want and... Read More Traditional marketing and advertising assumes that all of your customers... Read More The world is full... Read More A white paper on how companies should analyse customer data... Read More Are you trying to promote your business with a tiny... Read More Our business environment has changed dramatically. Companies must now be... Read More Forget what you know about your business Your goal is... Read More "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Adsense
websites
The Art Of Writing Classified Ads
Free or Not Free ? That is the Question
Nine Must-Do Positioning Steps
Growing Your Business With Your Marketing Priorities
Keeping Marketing Simple / Ten Simple Steps
Direct Mail Offers: Eight Steps to Making them Effective
A Simplified Marketing Plan that Works!
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
10 Simple Ways to Boost Your Sales IMMIDIATELY!
The Fine Art of Relationship Marketing
Starting Small Business Promotional Campaigns
Roping In Loyal Customers While Making An Extra Profit!
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
What Is Multi-Level And How Should It Be Worked
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
How to Successfully Promote your Business to an International Audience
Meaning and Marketing -- The Links
Fax Marketing : Reaching a New Niche of Customers
Turning The Casual Scanner Into A Buyer
Gaining Business Intelligence
Eight No Cost Ways to Market Your Business
Lead Generation: What Is It worth?
How to Critique Your Own Yellow Page Ad
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
Top 7 Ways to Get Your Products in the Hands of Celebrities
Affordable and Reliable Web Hosting Starting at $4.49/Month
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Prepare Your Communications For Growth
As the American economy emerges from recession, many businesses are... Read More
Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing... Read More
Marketing |