Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London when I thought I'd take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me 'what happened at your work today Daddy?' So I put my newspaper down and took a look around me.
The chap beside me was reading a book about selling, the woman on the other side of the aisle was using her computer and the two men opposite me were discussing a presentation they had seen. Then it struck me - everyone around me was an 'information consumer'. Everything they were doing involved the consumption of information that somebody else had provided.
Now that shouldn't have surprised me too much. After all, that's what I do - I sell information to people. But it was the train journey that reminded me how much information people are buying. They are getting it from books, online, in meetings, via reports - all sorts of ways. We live in an information society nowadays.
That means there is an opportunity for you. Whatever business you are in, you deal with information - and people will pay you for what you know and what you have experienced.
Just six months ago my main business was speaking at seminars, conferences and running workshops. Now I've changed the way I earn my money by selling the information I used to give at talks and meetings directly to people who would otherwise be in my audience. And I am doing that online. People can download my talks, or they can buy 'ebooks' I have written about the subjects I specialise in (business psychology, if you must know). And it's working.
In the past year, the Internet has gone from being just a source of referrals to my business, to being the prime source of my business. Last year about 2% of my income came from the Internet; now it's 95%. And the switch has been because I deliver information online.
Many businesses, however, do not take advantage of the huge consumer thirst for information. Instead, they just provide brochures and catalogues online. But what Internet users want is the information and the knowledge that exists within businesses.
So, to enhance your business and to ensure that your company succeeds online, make sure you provide information and knowledge-based products, such as ebooks and audio files. That way you'll be tapping into the consumer demand for information. You will be able to make money out of selling the information you normally keep only for your customers. With the Internet you can now sell that information to anyone.
Graham Jones is the lead speaker at Information Marketing 2005 - http://www.informationmarketing2005.co.uk
 Google News Updated : Sat, 11 Oct 2008 05:49:35 GMT McCain Lauds and Attacks Obama in Same Day - New York Times
New York Times - Senator John McCain of Arizona and his supporters at a rally on Friday in La Crosse, Wis. By ELISABETH BUMILLER LAKEVILLE, Minn. - After a week of trying to portray Senator Barack Obama as a friend of terrorists who would drive the country into ... McCain Moves to Soften the Tone at Rallies John McCain, speaking to supporters, tries to defuse an anti ... Publ.Date : Sat, 11 Oct 2008 05:08:14 GMT G-7 Commit to `All Necessary Steps' to Stem Global Meltdown - Bloomberg
Bloomberg - By Simon Kennedy Oct. 11 (Bloomberg) -- Group of Seven finance chiefs, meeting after stocks plunged and as a global recession looms, vowed to prevent the failure of vital banks while failing to unveil new initiatives for thawing credit markets. Group of 7 Nations Seek Coordination in Rescue In latest bold step, Treasury will buy bank stakes Publ.Date : Sat, 11 Oct 2008 04:03:42 GMT US Near Changing Stance on North Korea as Terrorist - Wall Street Journal
Wall Street Journal - By JAY SOLOMON WASHINGTON -- The Bush administration is hoping to announce as soon as Saturday that it is tentatively removing North Korea from its list of state sponsors of terrorism, in a bid to kick-start a stalled nuclear disarmament agreement, ... AP: US to remove North Korea from terror blacklist US May Remove North Korea From Terrorism List, AP Reports Publ.Date : Sat, 11 Oct 2008 04:02:40 GMT Genomics project unites four Wisconsin research institutions - Milwaukee Journal Sentinel Milwaukee Journal Sentinel - By KATHLEEN GALLAGHER Wisconsin’s four biggest academic research institutions will collaborate on an initiative aimed at giving the state national stature in the fast-emerging field of individualized medicine, Gov. Marshfield Clinic gets biggest donation yet Wis. governor unveils gene research triangle Publ.Date : Sat, 11 Oct 2008 05:29:44 GMT Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' - Bloomberg
Bloomberg - By John Brinsley and Rebecca Christie Oct. 11 (Bloomberg) -- US Treasury Secretary Henry Paulson indicated that pumping government funds into banks is a priority and said financial markets will remain volatile. US planning to buy equity in financial institutions Treasury Weighs Investing In Banks Publ.Date : Sat, 11 Oct 2008 04:21:05 GMT Democrats Are Gaining, Registration Data Shows - New York Times
New York Times - By NICHOLAS CONFESSORE and GRIFF PALMER Some longtime Republican strongholds in New York are becoming increasingly Democratic, a striking change driven by demographic shifts, intense voter registration drives by Democrats and allied groups and sagging ... Campus registration drives in full swing Ott, Hook face off for open county office Publ.Date : Sat, 11 Oct 2008 03:20:33 GMT Bush: US authority able to solve financial crisis - People's Daily Online
People's Daily Online - US President George W. Bush arrives in the Rose Garden at the White House to makes a statement on the economy in Washington, October 10, 2008. President Bush vows action on financial crisis Bush's Lullaby to the Markets Publ.Date : Sat, 11 Oct 2008 04:12:49 GMT RSS Software |
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