Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?
Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.
1. Always face the aisle. You need to be able to see who else is coming down the aisle. At most turn to a 45 angle, even when giving a demonstration. Never have your back to the aisle - that's just rude.
2. After the visitor leaves the booth, don't gossip or make gestures that either show pleasure or displeasure. Why? Because the visitor may turn around and see you. But more importantly, the next visitor will see your reaction and may be hesitant to approach you thinking you will make a comment about him as well.
3. Memorize your booth layout. Know where your other staff members are at all times. Not only do you need to know your hourly show schedule and booth appointments, but where other staff members are in the booth. Why? It may be necessary to pass along a visitor who has a problem, a visiting executive who requires special assistance, a client with an order. If you can't handle it, you must be able to quickly find the right associate.
So, all the bad behaviors we think people don't see us do? Yes, they do. That's why it's important for staff to recognize that they are on stage the entire time of the show.
Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.
Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars.
For information and free Newsletter - http://www.TradeShowTraining.com
Julia@TradeShowTraining.com
804-355-7800
 Google News Updated : Fri, 05 Sep 2008 14:05:39 GMT Lavrov rejects Cheney's attack on Russia - CNN International
CNN International - By CNN's Matthew Chance MOSCOW, Russia (CNN) -- Russia on Friday rejected sharp criticism by US Vice President Dick Cheney that its intervention in Georgia raises doubts about Moscow's reliability as an international partner. Video: Cheney Slams Russia for War Against Georgia Russia says Cheney fanning Georgian aggression Publ.Date : Fri, 05 Sep 2008 12:45:40 GMT Nokia Forecasts Drop in Third-Quarter Market Share (Update1) - Bloomberg
Bloomberg - By Juho Erkheikki Sept. 5 (Bloomberg) -- Nokia Oyj, the world's biggest maker of mobile phones, forecast a drop in third-quarter market share after competitors slashed prices and a new handset was delayed. Nokia Sees Market Share Slipping in Third Quarter Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook Publ.Date : Fri, 05 Sep 2008 12:50:07 GMT Dell looks to sell factories worldwide - CNNMoney.com
CNNMoney.com - By Scott Moritz Dell (DELL) is getting more serious about trimming costs and is exploring plans to sell its PC manufacturing plants, according to a news report Friday. Dell said to consider sale of factories Ahead of the Bell: Dell may sell plants, WSJ says Publ.Date : Fri, 05 Sep 2008 13:15:09 GMT Reviews of McCain's speech - MSNBC
MSNBC - The AP’s Ron Fournier says McCain “preached bipartisanship and unity from a stage retooled to carry him out to the Republican faithful. McCain: I work for you ‘Change is coming,’ McCain tells GOP in speech Publ.Date : Fri, 05 Sep 2008 13:35:16 GMT In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem - Wall Street Journal Wall Street Journal - By GAUTAM NAIK After struggling for years to improve the treatment of cancer, scientists now hope to fight the disease with the help of the same techniques that deciphered the human genome eight years ago: mapping it. What You Need to Know About Mapping the Cancer Genome Data on defective genes make tailored remedies possible Publ.Date : Fri, 05 Sep 2008 04:01:28 GMT Lebanese ruling majority accuses Syria of interfering in Lebanon - Xinhua
Xinhua - BEIRUT, Sept.5 (Xinhua) -- Lebanese ruling majority accused Syrian President Bashar Assad of interfering in Lebanese internal affairs and not recognizing Lebanon's sovereignty, local press Naharnet reported Friday. Video: Sarkozy in Syria : the press is divided Editor's Notes: A losing battle, so far Publ.Date : Fri, 05 Sep 2008 11:59:29 GMT PIECING TOGETHER A PLEA How the deal got done - Detroit Free Press
Detroit Free Press - BY JOE SWICKARD • FREE PRESS STAFF WRITER • September 5, 2008 Prosecutors rolled Detroit Mayor Kwame Kilpatrick's plea deal into court Thursday praying the wheels wouldn't fall off. Detroit Mayor Acknowledges 'Poor Judgment' Detroit mayor pleads guilty, to leave office Publ.Date : Fri, 05 Sep 2008 07:57:24 GMT Display RSS Feeds on Your Website |
PARLOT::Ebooks, Scripts,
Websites, and more... Wouldn't you love a simple formula for easily growing your... Read More Half my immediate family trained in Judo and excelled in... Read More So you just dropped a tidy sum to attend a... Read More Feng Shui is the Ancient Chinese practice of configuring home... Read More What Is A Joint Venture?A joint venture is an agreement... Read More On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More "Kevin, are you saying I need to go to Networking... Read More The Pitchers: SalesLet's say you have a new baseball team... Read More In a world economy that is in constant flux and... Read More Postcards are an effective way for many business owners and... Read More NB: You can read part one here: ... Read More Any economics student can tell you that price is a... Read More The secret to increasing sales doesn't lie in choosing just... Read More There is no shortage of marketing programs, many with great... Read More This really and truly is the easiest (and most profitable)... Read More A new client recently emailed us a brief here at... Read More Writing and publishing a successful newsletter is perhaps the most... Read More This past weekend I received a disturbing message from a... Read More Unless you've been in a dimly lit cavern for the... Read More Developing the questionnaire is undoubtedly the most important part of... Read More What's your Selling Sentence? If you have a business, you... Read More Part #26) Food safety is becoming paramount.What this means to... Read More For generations people have been saying that laughter is good... Read More Websites have replaced the brochure as the "must have" marketing... Read More Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Adsense
websites
Five Steps to Partnering with Companies to Build Your Client Base
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
12 Lessons I Picked Up from Attending Seminars
Tradeshow Booth Cures - Living Color
50 Unbelievable Benefits Of Joint Venture Marketing
Boost Your Direct Mail Response Rates with Mapping Technology
Networking Events ? Lose the Fear and Gain the Benefits
Teaming Up Marketing and Sales
The Process of Change in Marketing Approaches
Business Postcard Marketing: 35 Ways to Use It
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
How to Win a Price War
Focus...a Marketing Strategy
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
The Easiest Small Business Direct Marketing Tip You?ll Ever Get
How to Brief a Marketing Agency
How To Achieve Success With Your Own Money Making Newsletter
11 Ways to Turnaround a Cash-Strapped Business or Practice
Baby Boomers - Marketing to the Me Generation
Tips For Developing An Effective Questionnaire
Whats Your Selling Sentence?
Packaging Trends You Cannot Overlook (Part #2)
How To Use Humor Successfully In Your Business Communications
Putting Your Website to Work
Cause-Related Marketing
Affordable and Reliable Web Hosting Starting at $4.49/Month
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Marketing |